Vice President, Growth Marketing

Girl Scouts of the USA; New York (NY); Hybrid; USD 170,000 - 225,000; Full time

Job summary

The Girl Scouts of the USA is seeking a Vice President of Growth Marketing to lead strategies that increase revenue and membership. This senior leadership role involves managing a marketing team, collaborating across departments, and driving growth initiatives in a hybrid work environment based in New York City.

Qualifications

• At least 15 years of marketing experience with a focus on growth campaigns.
• Proven leadership and team management skills.
• Expertise in digital marketing and campaign development.

Responsibilities

• Develop and implement data-driven growth strategies to acquire new members.
• Manage and motivate a marketing team focused on growth initiatives.
• Analyze data to identify growth opportunities and optimize campaigns.

Skills

Leadership

Analytical skills

Budgeting

Strategic planning

Digital marketing

Collaboration

Education

Undergraduate degree

Job description

Join to apply for the Vice President, Growth Marketing role at Girl Scouts of the USA.

About Us
Founded in 1912, Girl Scouts of the USA (GSUSA) is the preeminent leadership development organization for girls and the leading authority on their healthy development. Millions of Girl Scout alums across the country and the world have achieved incredible things and made a tremendous impact in various fields including public policy, medicine, journalism, and more.

As a mission-driven organization, Girl Scouts of the USA champions girls as they explore their worlds, try new things, and develop the courage, confidence, and character to make the world a better place. Girl Scouts of all backgrounds and abilities can be themselves, rise to new challenges, and discover issues that matter most to them. They learn the power of friendship, connection, and teamwork.

The GSUSA team supports and inspires these young leaders, working with 111 local councils across the country and abroad to deliver the Girl Scout Leadership Experience.

You Will

This is a new senior leadership position reporting to the Chief Marketing Officer. The VP of Growth Marketing will plan and execute growth strategies to increase revenue and membership, leading a team of marketers, and collaborating across teams to align marketing, product, and revenue goals.

Responsibilities

• Develop and implement data-driven growth strategies to acquire new members and volunteers.
• Collaborate with cross-functional teams to define revenue targets and develop campaigns to meet them.
• Manage and motivate a marketing team focused on growth initiatives.
• Partner with product, sales, partnerships, and other teams to enhance customer experience.
• Analyze data to identify growth opportunities and optimize campaigns.
• Manage the growth marketing budget efficiently.
• Identify market trends and develop strategic recommendations.
• Establish KPIs, track progress, and report on ROMI to senior management.
• Lead the development of marketing campaigns across the funnel, including brand positioning and storytelling.
• Oversee digital, social, and content marketing efforts.
• Manage partnerships, influencer campaigns, and digital acquisition strategies.
• Collaborate with Fund Development to grow revenue from individual donations.

Minimum Requirements

• Degree or equivalent experience; undergraduate degree required.
• At least 15 years of marketing experience, with a focus on growth campaigns.
• Proven leadership, team management, and collaboration skills.
• Strong analytical, budgeting, and strategic planning abilities.
• Expertise in digital marketing, paid media, and campaign development.
• Experience working in fast-paced, growth-oriented environments; experience with diverse and multicultural segments is a plus.

Additional Details

This is a full-time, hybrid role based in New York City, with 2 days on-site. Salary range: $170,000 - $225,000. Travel required: approximately 10%.