Vice President of Growth

SimpliFed, Inc.; United States; Remote; USD 180,000 - 220,000; Full time

Job summary

SimpliFed is seeking a hands-on Vice President of Growth to build a predictable, capital-efficient growth engine around our baby feeding and lactation care. This is a remote, full-time leadership role reporting to the CEO.

You will own the growth strategy, personally develop executive relationships, negotiate and close partnerships, and turn those agreements into referrals and sustainable revenue. Partnerships will be a primary focus in 2027, expanding with consumer-facing brands and selective

Qualifications

• Demonstrated success growing healthcare, virtual care, or consumer health business through partnerships.
• Own sourcing, negotiating, closing, and expanding complex commercial agreements.
• Evidence of converting partnerships into patient acquisition and revenue, with measurable results.
• Experience with B2B2C growth and consumer acquisition.
• Ability to evaluate acquisition costs, conversion, retention, and contribution margin to allocate resources.
• Experience leading brand and organic growth initiatives, directly or through specialists.
• Strong executive relationship skills aligning clinical, operational, product, and finance teams around a commercial plan.
• Startup experience or demonstrated ability to execute with a small team and limited resources.

Responsibilities

• Own partnership growth: expand existing accounts, secure new partners, and create predictable volume.
• Identify and close strategic consumer partnerships with complementary maternal health and family-oriented brands.
• Develop business cases to demonstrate partner value and economics.
• Lead partnership execution: prospecting, negotiation, launch coordination, and renewals.
• Drive consumer channel foundation: SEO, earned media, and social presence for organic growth.
• Grow selective OB partnerships while preserving patient experience and care pathways.
• Own growth planning, budgets, pipelines, and forecasts with clear metrics.
• Lead a small team or external agencies to meet growth targets.

Skills

Partnership growth

Executive relationships

Negotiation

Strategic thinking

Job description

Vice President of Growth

Location: Remote (U.S.)

Employment type: Full-time

Reports to: Chief Executive Officer

Compensation: $200K, along with equity and incentive bonuses

About the role

SimpliFed is looking for a Vice President of Growth to build a predictable, capital-efficient growth engine around our best-in-class baby feeding and lactation care.

This is a hands-on leadership role. You will personally develop executive relationships, negotiate and close partnerships, and turn those agreements into referrals, completed care, and sustainable revenue. You will own the growth strategy and the execution that makes it work.

Partnerships will remain our primary focus in 2027. You will expand that foundation, build relationships with larger consumer-facing organizations that complement our offering, and strengthen SimpliFed's own consumer presence through brand positioning, organic discovery, earned media, and social engagement. You will also pursue selective OB opportunities that preserve our curated patient experience and meet our financial and operational requirements.

We are looking for someone who can show how their work produced measurable growth-and who understands that our clinical model, patient trust, and accountability for outcomes are central to our commercial value.

What you'll own

• Partnership growth. Expand existing accounts and secure new partners. Build joint activation plans, strengthen referral workflows, and create predictable volume from partners that already reach families at scale.
• Strategic consumer partnerships. Identify and close relationships with complementary maternal health, mom and baby, and consumer health organizations. Use their established audiences, trusted brands, and marketing reach to connect more families to SimpliFed.
• Partner value and economics. Build business cases that demonstrate how SimpliFed improves a partner's offering, engagement, and commercial performance. Prioritize opportunities based on referral potential, economics, implementation requirements, and strategic fit.
• Partnership execution. Own prospecting, negotiation, launch coordination, performance reviews, renewals, and expansion. Work with internal teams to ensure commercial commitments can be delivered and partners produce results after signing.
• Consumer channel foundation. Sharpen positioning; lead search engine optimization and answer engine optimization (SEO/AEO); develop earned media and placements on established mom and baby platforms; and reinvigorate social media to build credibility and organic acquisition.
• Selective OB expansion. Grow existing relationships and activate partners with established commercial teams. Evaluate RFPs and provider or professional services agreements against economics, operational fit, and preservation of SimpliFed's care pathway. Keep this channel focused without building a broad field sales team.
• Growth planning and reporting. Own channel priorities, budgets, pipeline, forecasts, and performance reporting. Use demonstrated partnership economics to guide additional DTC investment.
• Team leadership. Lead a focused team and external specialists or agencies. Set clear expectations, remove barriers, and add resources where results support the investment.

What success looks like

• First 90 days: You have assessed the pipeline, existing partner performance, and patient acquisition journey; established a growth baseline; and built a prioritized plan with owners, milestones, channel economics, and forecasts.
• First six months: Priority partners have clear activation and expansion plans, new opportunities are progressing toward launch, and the brand, SEO/AEO, earned media, and social strategy is being executed with measurable results.
• Ongoing: DME and complementary partnerships generate growing, predictable referrals and completed visits. Conversion, acquisition costs, channel contribution, revenue, and forecast accuracy are measured and improving, with patient experience and clinical outcomes monitored alongside growth.

What we're looking for

Required

• Demonstrated success growing a healthcare, virtual care, or consumer health business through partnerships.
• Personal ownership of sourcing, negotiating, closing, and expanding complex commercial agreements.
• Evidence of converting signed partnerships into patient acquisition and revenue, with results you can explain and substantiate.
• Experience with B2B2C growth and an understanding of consumer acquisition.
• Ability to evaluate acquisition costs, conversion, retention, and contribution margin and use those measures to allocate resources.
• Experience leading brand and organic growth initiatives, directly or through specialists.
• Strong executive relationship skills and the ability to align clinical, operational, product, and finance teams around a commercial plan.
• Startup experience or demonstrated ability to execute with a small team and limited resources.

Preferred

• Relationships or experience within women's