Vice President of Digital Marketing

Uline; Kenosha (WI); On-site; USD 260,000 - 320,000; Full time

Benefits offered by this job

Health insurance

401(k) with 6% match

Bonuses

Paid holidays

Paid time off

Tuition assistance

On-site café

Fitness center

Walking trails

Job summary

Uline, a family-owned North American distributor of shipping and packaging materials, is seeking a Vice President of Digital Marketing to lead our in-house marketing team in Pleasant Prairie, WI. You will shape our digital growth engine and drive customer acquisition across 45,000+ products.

Youll oversee a large paid search program with a $500M+ annual spend, manage a high-performing team, and partner with Google, Microsoft, and Skai to optimize investments and strategy.

Qualifications

• Bachelor’s degree in marketing, advertising and / or business.
• 15+ years of search / internet advertising and analytics.
• 10+ years managing other managers, supervisors and staff.
• Strong strategic leadership and team-building skills, with a collaborative, hands- on approach.
• Proficient in Web Analytics and Kenshoo (Skai).

Responsibilities

• Lead one of the largest paid search programs in North America, managing a $500M+ annual investment supporting 45,000+ products.
• Manage a high-performing team of digital marketers driving profitable growth and market share through Google, Bing and Shopping campaigns.
• Use performance metrics and market insights to optimize marketing investments, identify opportunities and improve campaign performance.
• Drive enterprise marketing initiatives, providing insights and recommendations to Uline’s executive leaders that support business goals and long-term digital growth.
• Manage key partnerships with senior leaders at Google, Microsoft and Skai, helping shape strategy and gain early access to emerging advertising capabilities.

Skills

Strategic leadership

Team leadership

Web Analytics

Advertising analytics

Education

Bachelor's degree in marketing, advertising and / or business

MBA preferred

Tools

Kenshoo (Skai)

Job description

Corporate Headquarters

12575 Uline Drive, Pleasant Prairie, WI 53158

Drive marketing that makes a measurable difference. As Uline’s Vice President of Digital Marketing, you’ll shape the future of our digital growth engine and lead a talented in-house marketing team. In this leadership role, you’ll drive customer acquisition, optimize marketing investments and develop strategies that support Uline’s continued growth across our North American company.

Position Responsibilities

• Lead one of the largest paid search programs in North America, managing a $500M+ annual investment supporting 45,000+ products.
• Manage a high-performing team of digital marketers driving profitable growth and market share through Google, Bing and Shopping campaigns.
• Use performance metrics and market insights to optimize marketing investments, identify opportunities and improve campaign performance.
• Drive enterprise marketing initiatives, providing insights and recommendations to Uline’s executive leaders that support business goals and long-term digital growth.
• Manage key partnerships with senior leaders at Google, Microsoft and Skai, helping shape strategy and gain early access to emerging advertising capabilities.

Minimum Requirements

• Bachelor’s degree in marketing, advertising and / or business. MBA preferred.
• 15+ years of search / internet advertising and analytics.
• 10+ years managing other managers, supervisors and staff.
• Strong strategic leadership and team-building skills, with a collaborative, hands- on approach.
• Proficient in Web Analytics and Kenshoo (Skai).

Benefits

• Complete health insurance coverage and 401(k) with 6% employer match that starts day one!
• Multiple bonus programs.
• Paid holidays and generous paid time off.
• Tuition Assistance Program that covers professional continuing education.

Employee Perks

• On-site café and first-class fitness center with complimentary personal trainers.
• Over four miles of beautifully maintained walking trails.

About Uline

Uline, a family-owned company, is North America’s leading distributor of shipping, industrial, and packaging materials with over 9,800 employees across 14 locations.

Uline is a drug-free workplace. All new hires must complete a pre-employment hair follicle drug screening. All positions are on-site.

EEO/AA Employer/Vet/Disabled

Our employees make the difference and we are committed to offering exceptional benefits and perks!