Vice President Marketing & Ecommerce

Teddy Baldassarre; United States; On-site; USD 130,000 - 170,000; Full time

Job summary

A luxury watch retailer is seeking a Vice President of Marketing & Ecommerce to lead the company's marketing and digital commerce initiatives. In this role, you will oversee strategies for customer acquisition, lifecycle marketing, and website development. The ideal candidate has over 8 years of marketing leadership experience, with a strong focus on e-commerce. You will manage a team and drive measurable revenue growth through innovative marketing solutions.

Qualifications

• 8+ years of marketing leadership experience.
• Strong background in e-commerce and lifecycle marketing.
• Thrives in a fast-paced, entrepreneurial environment.

Responsibilities

• Lead strategy for growing email and SMS marketing database.
• Oversee email and SMS lifecycle marketing to drive acquisition and revenue.
• Own website feature roadmap with the Product Manager.
• Manage site organization and product presentation.
• Ensure timely website content updates.

Skills

Marketing leadership

E-commerce strategy

Lifecycle marketing

Data analysis

Team leadership

Job description

Teddy Baldassarre is a leading luxury watch retailer known for its trusted expertise, elevated brand presence, and deep commitment to educating and inspiring the watch‑enthusiast community. We partner with the world’s most respected watch brands and deliver exceptional experiences across e‑commerce and our boutiques.

Teddy Baldassarre is seeking a Vice President of Marketing & Ecommerce to lead and scale the company’s marketing and digital commerce growth. This role will oversee the strategy and execution of customer acquisition, lifecycle marketing, website strategy, and marketing technology across the Teddy Baldassarre ecosystem.

Responsibilities

• Lead strategy for growing Teddy Baldassarre’s email and SMS marketing database
• Oversee email and SMS lifecycle marketing to drive customer acquisition, engagement, and revenue
• Own the website feature roadmap in partnership with the Product Manager
• Oversee web development priorities and execution
• Manage site organization, merchandising, and product presentation
• Ensure timely website content updates, including product launches and editorial content
• Oversee marketing technology and CRM systems
• Develop tools and processes to support sales enablement
• Drive measurable growth in revenue generated from marketing channels

Manage and coordinate the work of:

• Director of Marketing
• Product Manager
• Site Marketing Manager

Qualifications

• 8+ years of marketing leadership experience
• Strong background in e-commerce and lifecycle marketing
• Thrives in a fast-paced, entrepreneurial environment
• Experience overseeing website strategy and digital product development
• Data-driven approach to marketing performance and revenue growth
• Proven ability to lead and scale marketing teams