Vice President, Marketing & Communications

ICW Group; San Diego (CA); On-site; USD 157,000 - 525,000; Full time

Job summary

Join an innovative firm as the Vice President of Marketing & Communications, where you will lead strategic brand initiatives and drive impactful marketing campaigns. This role is pivotal in shaping the company's narrative and enhancing its presence in the insurance industry. Collaborate with senior leadership and various departments to align marketing strategies with business goals. With a focus on data analytics and ROI optimization, you will elevate brand awareness and market share. If you're a change agent with a passion for marketing and leadership, this opportunity offers a chance to make a significant impact in a dynamic environment.

Benefits

Competitive benefits package

Generous medical, dental, and vision plans

401K retirement plans with company match

Bonus potential

Paid Time Off (17 days per year)

11 paid holidays

Support for continuous learning

Qualifications

• 12+ years in brand strategy or marketing, preferably in insurance.
• Strong leadership skills with a focus on results-driven marketing.

Responsibilities

• Lead brand strategy and marketing execution to enhance market presence.
• Develop and manage marketing campaigns and stakeholder relationships.

Skills

Brand Strategy

Marketing Execution

Data Analytics

Communication Skills

Leadership

ROI Tracking

Email Automation

Web Analytics

Education

Bachelor's degree in Marketing

MBA or advanced degree

Tools

Pardot

Google Analytics

Microsoft Office

Job description

Vice President, Marketing & Communications

Apply locations San Diego, CA time type Full time posted on Posted 4 Days Ago job requisition id JR100495

Are you looking to make an impactful difference in your work, yourself, and your community? Why settle for just a job when you can land a career? At ICW Group, we are hiring team members who are ready to use their skills, curiosity, and drive to be part of our journey as we strive to transform the insurance carrier space. We're proud to be in business for over 50 years, and its change agents like yourself that will help us continue to deliver our mission to create the best insurance experience possible.

Headquartered in San Diego with regional offices located throughout the United States, ICW Group has been named for seven consecutive years as a Top 50 performing P&C organization offering the stability of a large, profitable and growing company combined with a focus on all things people. It's our team members who make us an employer of choice and the vibrant company we are today. We strive to make both our internal and external communities better every day!

PURPOSE OF THE JOB

The purpose of the VP, Marketing & Communications role is to design and drive brand narrative and build awareness and clarity of ICW Group’s value proposition in the marketplace. The position will interface with internal stakeholders including senior leadership, product / service departments, and underwriting teams to position ICW Group as a leader in the insurance industry while aligning brand values with business objectives.

This includes, but is not limited to, strategic development and tactical implementation for the company’s marketing plans and programs, external digital and social media storytelling, and leveraging data analytics to optimize investments. The totality of work seeks to increase ICW Group’s brand awareness, preference, and market share.

ESSENTIAL DUTIES AND RESPONSIBILITIES

1. Leads development of the overall Brand strategy and Marketing execution.
2. Facilitates and drives relationships with key stakeholders to plan, communicate, and drive the development and deployment of marketing campaigns.
3. Develops communication and messaging that aligns with organization objectives.
4. Provides ROMI optimization and oversight to achieve revenue and profitability objectives.
5. Develops data analytics and insights that drive strategy.
6. Develops and manages marketing professionals.

SUPERVISORY RESPONSIBILITIES

Leads the marketing team and carries out supervisory responsibilities in accordance with company policies and applicable laws. These responsibilities may include interviewing, hiring, and training employees; planning, assigning, and directing work; conducting performance and salary reviews; rewarding and disciplining employees; addressing complaints and resolving problems; coaching, mentoring, and developing team members to further their skills and knowledge; creating and monitoring development plans; setting performance expectations / goals; forecasting staffing needs and planning for peak times and absences; enforcing department policies and procedures.

EDUCATION AND EXPERIENCE

Bachelor's degree from four-year accredited college or university required with a major or emphasis in Marketing, Communications, Business Administration, or related field. MBA or advanced degree preferred. Minimum 12+ years of progressive experience in brand strategy or marketing required, with a major preference in the insurance industry. Minimum 7 years of experience in a leadership role required. Proven ability to develop and execute strategic marketing plans that align with business objectives and drive measurable results. Demonstrated success in developing innovative marketing campaigns that capture consumer attention and drive engagement. Experience with Data, measurement, and analytics competency.

CERTIFICATES, LICENSES, REGISTRATIONS

None required.

KNOWLEDGE AND SKILLS

Strong marketing background. Ability to lead and be strategic, as well as drive tactics and get work done. Ability to work collaboratively to create a results-driven, team-oriented environment. Demonstrated ability to forge highly effective cross-functional partners. Proven ability to leverage multiple marketing assets to achieve business goals. Exceptional ROI-tracking skills, able to prove what is –or isn’t—working and modify accordingly. Working knowledge of email automation & web analytics tools (Pardot, Google Analytics) a plus. Excellent written and verbal communication skills to convey ideas effectively to appropriate audience. Excellent people and management skills to interact with various cross-functional teams and customers. Experience putting forth new methods and ideas and has a high degree of curiosity relating to marketing. Does not accept the “status quo”; is a change agent. Advanced proficiency with Microsoft Office applications including Word, Excel, and PowerPoint. Detail-oriented, and able to juggle multiple tasks and conflicting deadlines at once.

PHYSICAL REQUIREMENTS

Office environment – no specific or unusual physical or environmental demands and employees are regularly required to sit, walk, stand, talk, and hear.

WORK ENVIRONMENT

This position operates in an office environment and requires the frequent use of a computer, telephone, copier, and other standard office equipment.

The current range for this position is $157,500.00 - $525,000.00. This range is exclusive of fringe benefits and potential bonuses. If hired at ICW Group, your final base salary compensation will be determined by factors unique to each candidate, including experience, education and the location of the role and considers employees performing substantially similar work.

WHY JOIN ICW GROUP?

• Challenging work and the ability to make a difference
• You will have a voice and feel a sense of belonging
• We offer a competitive benefits package, with generous medical, dental, and vision plans as well as 401K retirement plans and company match
• Bonus potential for all positions
• Paid Time Off with an accrual rate of 5.23 hours per pay period (equal to 17 days per year)
• 11 paid holidays throughout the calendar year
• Want to continue learning? We’ll support you 100%

ICW Group is committed to creating a diverse environment and is proud to be an Equal Opportunity Employer. ICW Group will not discriminate against an applicant or employee on the basis of race, color, religion, national origin, ancestry, sex / gender, age, physical or mental disability, military or veteran status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other characteristic protected by applicable federal, state or local law.

About ICW Group

At ICW Group we offer a work environment that encourages entrepreneurialism and celebrates success. Our team members are hands-on contributors who are given the opportunity to make an impact. It's our people who make us an employer of choice and the vibrant company we are today.