Vice President Marketing

American Staffing Association; United States; Hybrid; USD 180,000 - 200,000; Full time

Benefits offered by this job

Medical coverage with HRA

Dental and vision coverage

Employer‑paid life and disability

Flexible spending accounts

Employee assistance program

401(k) with company contribution

Paid time off

Holidays plus two half‑days

Paid parental leave

Volunteer time off

Job summary

American Staffing Association seeks a strategic, hands‑on Vice President of Marketing to lead transformation in the staffing industry. You'll set the marketing direction, develop campaigns, and turn data and dashboards into clear recommendations. The role oversees email strategy, website, social channels, and marketing automation, reporting to the President/CEO.

You’ll manage a small team, budget, and agencies, with a hybrid schedule in Alexandria, VA and remote options for qualified candidates.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field (or equivalent).
• 15+ years of progressive marketing experience with 10+ years leading a function or team.
• Proven ability to grow revenue/customers/members through integrated marketing with measurable results.
• Strong digital experience across email, web, social, content, and marketing automation.
• Experience budgeting and overseeing agencies and vendors; strong analytical skills.

Responsibilities

• Set ASA’s marketing direction and drive transformation initiatives.
• Build audience models and shape messaging, content, and channel strategy.
• Lead integrated campaigns for member growth, event registration, and sponsor demand.
• Rebuild email strategy and oversee website, social, SEO, and marketing automation.
• Manage a small team, department budget, and external agency/vendor relationships.

Skills

Strategic leadership

Marketing analytics

Budget management

Digital marketing

Email marketing

Web analytics

Stakeholder communication

Education

Bachelor's degree in marketing/communications/business

Tools

Salesforce

Email automation

Web analytics tools

Job description

Join the American Staffing Association as Vice President, Marketing

(Located in Alexandria, Virginia – Hybrid Work Schedule; Remote Candidates Considered)

Position Summary:

If you’re a marketing leader who loves to build—and wants to see your work show up in real growth—we’d like to meet you.

The American Staffing Association is one of the longest-standing organizations in the staffing, recruiting, and workforce solutions space, and we’re entering a period of real transformation. Artificial intelligence and sustained pressure on demand and pricing are reshaping the industry, and ASA is investing in a focused new strategy to help our members navigate that change. We’re seeking a strategic, hands‑on Vice President, Marketing to lead that transformation in the market.

Reporting to our President and CEO and serving on the Senior Management Team, you’ll set ASA’s marketing direction and turn our advocacy, compliance, research, and data, along with the connections we create across the industry, into campaigns and thought leadership that members rely on and return to. You’ll build ASA’s audience model—recognizing that the owner of a small independent firm and a function leader inside a large staffing company think very differently—and use it to shape our messaging, content, and channel strategy.

You’ll be accountable for membership growth and non-dues revenue, and for knowing which efforts actually produce those results. Working closely with Membership, Engagement, Research, Finance, and our conventions team, you’ll lead integrated campaigns that drive member acquisition and retention, event registration, and sponsor and exhibitor demand. You’ll rebuild our email strategy, oversee our website, social media, SEO, and marketing automation, and build the attribution model and dashboards that connect marketing activity to results. You’ll also lead a small team, own the department budget, and manage our agency and vendor partners.

This is a player-coach role. You’ll shape the big picture and be just as comfortable rolling up your sleeves to get the work done.

We think it’s a rare chance to make a visible impact on an organization and an industry. We also offer genuine work-life balance and a hybrid schedule: in our office in historic Old Town Alexandria, Virginia, Tuesday through Thursday, and remote on Mondays and Fridays. We prefer candidates in the Washington, D.C., area who can work this hybrid schedule, but we will also consider fully remote candidates, with periodic travel to Alexandria as needed.

Compensation and Benefits:

The anticipated base salary range for this position is $180,000 to $200,000, depending on experience and qualifications.

ASA offers an excellent benefits package, including medical coverage with an employer-funded HRA, dental and vision coverage, employer‑paid life and disability insurance, flexible spending accounts, an employee assistance program, a 401(k) with a company contribution, paid time off, 12 paid holidays plus two half‑days, paid parental leave, and volunteer time off.

Qualifications:

The successful candidate will have a bachelor’s degree in marketing, communications, business, or a related field (or equivalent experience) and at least 15 years of progressive marketing experience, including 10 or more years leading a marketing function or team. You’ll bring a proven record of growing revenue, customers, or members through integrated marketing, with measurable results to show for it, along with strong digital experience across email, web, social, content, and marketing automation. Experience building and managing a department budget and overseeing agencies and vendors is required, as are strong analytical skills—the ability to turn data, dashboards, and market research into clear recommendations—and excellent written and verbal communication, including presenting strategy to executives and a board.

Experience marketing to or within the staffing, recruiting, or workforce solutions industry is preferred. B2B marketing experience and hands‑on experience with Salesforce, email automation platforms, and web analytics are also preferred.

Just as important, you’ll thrive on a small, collaborative senior team, bring a sense of humor along with your ambition, and care as much about your colleagues’ success as your own.

ASA is an equal opportunity employer dedicated to fostering a workplace where everyone feels valued and empowered, and we welcome applicants from all backgrounds and experiences. ASA does not discriminate on the basis of race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, marital status, disability, genetic information, military or veteran status, or any other characteristic protected by law.