Vice President Marketing

Govig & Associates; Scottsdale (AZ); On-site; USD 180,000 - 260,000; Full time

Job summary

Govig in Scottsdale seeks a Vice President of Marketing for a leading publicly traded real estate company to shape a premium brand, drive demand, and manage a multi-year development program. You will lead the Arizona marketing team, build brand pillars, and align corporate and community marketing with absorption targets to maximize impact and value.

You will drive data-driven strategies, manage external agencies, and collaborate with builders and agents to accelerate lot absorption and deliver

Qualifications

• 12+ years of marketing leadership experience, preferably in real estate or master-planned communities
• Proven success in brand building and demand generation
• Strong analytical mindset with ability to translate data into strategy
• Experience managing long sales cycles
• Track record of leading high-performing teams and external partners

Responsibilities

• Define and lead the brand vision for corporate and community platforms
• Develop a long-term, data-driven marketing strategy aligned with business goals
• Own the full marketing funnel from awareness to conversion
• Create programs to drive onsite traffic and experiential events
• Lead realtor and builder engagement to accelerate absorption
• Coordinate corporate marketing and communications with external agencies
• Set and manage the annual marketing budget and KPIs

Skills

Brand leadership

Demand generation

Analytics

Team leadership

Agency management

Tools

AI tools

Job description

Exciting opportunity to join a nationally recognized real estate firm and shape the brand behind one of the most ambitious master-planned communities in the country! This is a high-impact leadership role for a strategic marketing executive ready to build a differentiated brand, drive demand, and help bring a transformational 37,000-acre development to life!

Govig – Your #1 full-service recruiting firm, your access to the best opportunities available, is seeking a VICE PRESIDENT OF MARKETING for a leading publicly traded real estate company based in Scottsdale, AZ.

About the position. The Vice President of Marketing will lead the strategy and execution of both corporate and community marketing for a 37,000-acre master-planned community that represents one of the largest and most ambitious development visions in the country, bringing to life a new standard for community, connectivity, and lifestyle in Arizona.

This role is responsible for leading the Arizona marketing team and building a differentiated, premium brand, while driving qualified demand, lead conversion, and absorption. The VP will bring a data-driven, strategic approach to marketing, ensuring all efforts translate into measurable business outcomes. Responsibilities will include but are not limited to:

Brand & Positioning

• Define and lead the brand vision, positioning, and promise for both corporate and community platforms
• Establish clear brand pillars and oversee development of a comprehensive brand book
• Position the community as a premium, high-amenity, aspirational community

Strategic Marketing Leadership

• Develop and execute a long-term, data-driven marketing strategy aligned with business goals and clear target audience demographic profiles
• Responsible for creating an annual marketing plan to provide strategic guidance corporately, to the Arizona region team and for the homebuilders.
• Apply deep understanding of consumer behavior and decision-making in residential real estate
• Translate insights into strategies that improve conversion from awareness to purchase

Demand Generation & Conversion

• Own the full marketing funnel from awareness through conversion
• Drive high-quality lead generation across digital, experiential, and partnership channels
• Implement strategies to nurture long-lead buyers and improve conversion rates
• Align marketing performance directly with sales outcomes and absorption targets

Community Marketing & Experience

• Create marketing programs that bring the community to life and drive onsite traffic, including compelling on-site experiential events that attract the target audience and showcase the distinct community brand position.
• Develop compelling narratives around vision, lifestyle, and early adopter appeal
• Ensure the customer experience aligns with the brand promise

Builder & Realtor Engagement

• Lead a realtor engagement strategy to drive awareness and sales
• Partner with homebuilders to align marketing efforts and accelerate lot absorption
• Position the community as a top-tier destination for builders and agents

Corporate Marketing & Communications

• Align with corporate marketing initiatives and policies
• Elevate corporate brand through PR, communications, and thought leadership
• Build credibility and trust with partners, municipalities, and the broader market
• Lead and manage external agencies to ensure strategic alignment and performance accountability
• Ensure agency creative and content aligns with the community's unique brand positioning.
• Drive focus on outcomes over activity
• Oversee advanced digital marketing and media strategy, including use of AI-driven tools
• Continuously optimize marketing channels for efficiency, targeting, and engagement

Performance & Accountability

• Set and manage the annual marketing budget to maintain maximum performance while staying within financial parameters.
• Establish and manage KPIs tied to business results (traffic, leads, conversion, sales)
• Drive a culture of discipline, accountability, and continuous optimization

What you need. To thrive in this role, the Vice President of Marketing will have:

• 12+ years of marketing leadership experience, preferably in master-planned communities, real estate, or related sectors
• Proven success in brand building, demand generation, and lead conversion
• Strong analytical mindset with ability to translate data into strategy
• Experience managing complex, long sales cycles
• Track record of leading high-performing teams and external partners