Vice President, Marketing

FDB (First Databank, Inc.); San Francisco (CA); Hybrid; USD 120,000 - 260,000; Full time

Benefits offered by this job

Hybrid work model

Medical, dental, vision

401(k) plan

Paid holidays & PTO

Job summary

FDB (First Databank, Inc.) is seeking a Vice President of Marketing to shape market presence, drive pipeline, and lead a modern marketing function across product marketing, digital, brand, and operations. Hybrid work model with onsite days in South San Francisco, CA or Carmel, IN.

You will guide brand evolution and demand generation while collaborating with Sales and Product to align go-to-market plans. The role demands 12+ years in B2B marketing, including 5+ years in leadership, with a focus

Qualifications

• 12+ years of progressive B2B marketing experience with 5+ years in a senior leadership role.
• Experience in healthcare technology, health IT, clinical informatics, or related fields.
• Proven success building or transforming a marketing function and operating model.
• Experience leading demand generation, ABM, product marketing, brand, and campaigns.
• Experience partnering with Sales and Product Management on go-to-market readiness.
• Bachelor's degree required; MBA preferred.

Responsibilities

• Set and evolve marketing strategy aligned with goals, opportunities, product strategy, and executive priorities.
• Lead, coach, and develop a high-performing marketing organization across functions.
• Drive full-funnel demand generation and ABM engaging healthcare executives and payers.
• Lead brand positioning and market narrative as the company expands offerings.
• Collaborate with Sales, Product, Finance, and execs to strengthen GTM planning and launches.
• Own marketing technology, analytics, attribution, and budget planning.
• Guide AI-enabled marketing workflows to improve speed and personalization.

Skills

Executive-level marketing strategy

Transforming marketing teams

Demand generation and ABM

Executive communication & influence

Data-driven decision making

Cross-functional leadership

Education

Bachelor's degree in marketing or related field

MBA or equivalent graduate degree preferred

Job description

Job Description

In Some Jobs You Take Orders. In This One, You Write History.

Join the healthcare information technology team that’s turning drug and medical device data into knowledge used by thousands of hospitals; the majority of U.S. health plans, retail pharmacies, and pharmacy benefit managers; and millions of healthcare decision makers throughout the world. Partnering with our information system developer and healthcare institution customers, you’ll help evolve leading-edge thinking into reality and make a measurable difference in improving human health.

We’re looking for people who are: Intelligent. Productive. Committed. Willing and able to go above and beyond. Passionate about making a difference. Innovative. Energized. And want to play an essential role in a successful company’s continued growth.

Are you ready for this exciting challenge?

First Databank (FDB) is currently seeking a Vice President, Marketing in the Marketing department. The Vice President, Marketing plays a critical role in shaping FDB's market presence, accelerating pipeline growth, and leading a modern marketing organization that supports FDB's continued expansion in healthcare technology.

Job Description

In Some Jobs You Take Orders. In This One, You Write History.

Join the healthcare information technology team that’s turning drug and medical device data into knowledge used by thousands of hospitals; the majority of U.S. health plans, retail pharmacies, and pharmacy benefit managers; and millions of healthcare decision makers throughout the world. Partnering with our information system developer and healthcare institution customers, you’ll help evolve leading-edge thinking into reality and make a measurable difference in improving human health.

We’re looking for people who are: Intelligent. Productive. Committed. Willing and able to go above and beyond. Passionate about making a difference. Innovative. Energized. And want to play an essential role in a successful company’s continued growth.

Are you ready for this exciting challenge?

First Databank (FDB) is currently seeking a Vice President, Marketing in the Marketing department. The Vice President, Marketing plays a critical role in shaping FDB's market presence, accelerating pipeline growth, and leading a modern marketing organization that supports FDB's continued expansion in healthcare technology.

This is a high-impact executive leadership opportunity for a strategic, data-driven marketing leader who wants to build, scale, and transform. The Vice President, Marketing will guide FDB's brand evolution, strengthen demand generation, deepen Sales and Product alignment, and help position FDB as a clinical guidance partner to healthcare organizations and technology decision makers.

This position may be based out of either our South San Francisco, CA or Carmel, IN office and follows a hybrid work model, with an expectation to work onsite at least three days per week.

Responsibilities

• Set and evolve FDB's marketing strategy in alignment with commercial goals, market opportunities, product strategy, and executive priorities.
• Lead, coach, and develop a high-performing marketing organization across product marketing, digital, brand, marketing operations, events, content, and agency partnerships.
• Drive full-funnel demand generation and account-based marketing programs that engage healthcare executives, clinical leaders, pharmacy leaders, payers, and technology partners.
• Lead FDB's brand positioning and market narrative as the company expands from drug knowledge provider to clinical guidance partner.
• Partner with Sales, Product Management, Finance, and executive leadership to strengthen go-to-market planning, launch readiness, campaign execution, and revenue accountability.
• Own marketing technology, analytics, attribution, performance reporting, budget planning, and executive-ready insights.
• Guide responsible adoption of AI-enabled marketing workflows to improve speed, quality, personalization, reporting, and team productivity while maintaining brand standards.

Required Skills

• Executive-level marketing strategy, business acumen, and ability to connect marketing investment to pipeline, revenue, brand strength, and market expansion.
• Proven ability to lead transformation, scale teams, build operating models, and create clarity in a complex B2B healthcare technology environment.
• Strong command of demand generation, ABM, product marketing, brand positioning, launch planning, digital marketing, events, and marketing operations.
• Excellent executive communication and influence skills, with the ability to advise senior leaders and represent marketing priorities across the business.
• Data-driven decision-making skills, including performance measurement, attribution, ROI analysis, and translation of marketing insights into action.
• Collaborative leadership style with strong cross-functional partnership across Sales, Product Management, Finance, customer-facing teams, and external partners.

Required Experience

• 12+ years of progressive B2B marketing experience, including at least 5 years in a senior marketing leadership role.
• Experience in healthcare technology, health IT, clinical informatics, pharmacy technology, health data, healthcare SaaS platforms, or an adjacent market.
• Demonstrated success building, transforming, or scaling a marketing function, including team development and operating model improvement.
• Experience leading demand generation, ABM, product marketing, brand positioning, campaign strategy, marketing operations, and executive-level reporting.
• Experience partnering with Sales and Product Management on go-to-market readiness, buyer and persona mapping, messaging, sales enablement, and launch execution.
• Bachelor's degree in marketing, business, communications, healthcare administration, technology, or a related field required; MBA or equivalent graduate degree preferred.

About FDB

FDB is the leading provider of drug and medical device knowledge that helps healthcare professionals make precise decisions. With thousands of customers worldwide, FDB enables our information system developer partners to deliver valuable, useful, and differentiated solutions. We offer more than three decades of experience in transforming medical knowledge into actionable, targeted, and effective solutions that help improve patient safety, operational efficiency, and healthcare outcomes. For a complete look at our solutions and services, please visit www.fdbhealth.com or follow us on LinkedIn.

We value Integrity, Respect, Responsibility, Teamwork, and Creativity. Our offices in South San Francisco and the Indianapolis/Carmel area have been awarded with Top Workplaces honors by The Bay Area News Group and the Indy Star, since 2016. FDB offers competitive salaries and extensive benefits - including medical, dental, vision, long term disability, life insurance, and matching 401k.

First Databank, Inc. (FDB) endeavors to make www.fdbhealth.com accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please email [e-mail]. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.

For more information about our commitment to equal employment opportunity, please visit EEO is the Law , Pay Transparency , and FDB EEO/AA Statement.

In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in South San Francisco, CA or Carmel, IN. The reasonable estimate is $120,000 to $260,000 for South San Francisco, CA and $140,000 to $200,000 for Carmel, IN. A final decision on the successful candidate's starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education.

This role is also eligible for a competitive benefits package that includes medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending savings account; paid holidays; paid time off; employee assistance program; and other company benefits.