Product Marketing Manager

Hearst; South San Francisco (CA); Hybrid; Confidential; Full time

Benefits offered by this job

Competitive benefits

Job summary

First Databank, Inc. (FDB) is seeking a Product Marketing Manager to shape go-to-market for complex healthcare IT solutions. You will translate clinical and software concepts into compelling narratives that drive demand, engagement, and adoption across hospitals, plans, and pharmacies.

This is a hybrid, US-based role with potential locations in South San Francisco, CA or Carmel, IN. You’ll collaborate with Product, Sales, and SMEs to develop messaging, content, and campaigns, lead launches, and

Qualifications

• 7+ years of B2B product marketing experience in healthcare IT, digital health, or clinical technology.
• Bachelor’s degree in marketing, communications, business, or related field (Master’s preferred)
• Deep understanding of modern B2B marketing strategies, including ABM, generative AI tools (e.g., ChatGPT), and campaign measurement/optimization
• Strong working knowledge of marketing automation, demand generation, digital marketing/advertising and other tools

Responsibilities

• Own and drive go-to-market strategy for assigned product lines and verticals, ensuring commercial readiness and internal alignment
• Lead messaging, growth targets, and customer needs alignment with Product Management, Sales, Customer Success, and SMEs
• Develop positioning, differentiation, and voice-of-customer initiatives
• Lead launch planning and execution for new products and solution enhancements
• Develop messaging frameworks, value propositions, battle cards, and content strategies
• Collaborate on partner and channel marketing when applicable
• Craft product narratives and sales enablement content; translate clinical and technical concepts into accessible messaging
• Collaborate with SMEs and vendors to deliver differentiated content and value
• Collaborate on market research, customer interviews, and competitive analysis to guide strategy
• Define metrics and report campaign impact to stakeholders; optimize funnel performance

Skills

Go-to-market strategy

Cross-functional collaboration

Vendor management

Executive writing

Ambiguity navigation

Content creation

Education

Bachelor’s degree in marketing, communications, business

Master’s degree preferred

Tools

Marketing automation

ABM platforms

Campaign measurement tools

Job description

In Some Jobs You Take Orders. In This One, You Write History

Join the healthcare information technology team that’s turning drug and medical device data into knowledge used by thousands of hospitals; the majority of U.S. health plans, retail pharmacies, and pharmacy benefit managers; and millions of healthcare decision makers throughout the world. Partnering with our information system developer and healthcare institution customers, you’ll help evolve leading-edge thinking into reality and make a measurable difference in improving human health.

We’re looking for people who are: Intelligent. Productive. Committed. Willing and able to go above and beyond. Passionate about making a difference. Innovative. Energized. And want to play an essential role in a successful company’s continued growth.

Are you ready for this exciting challenge?

We are looking for a Product Marketing Manager (PMM) who has at least 7-years of experience in healthcare technology. This is a strategic contributor responsible for the marketing success of some of FDB’s most impactful and innovative solutions.

This role blends deep healthcare domain knowledge with modern B2B marketing expertise. The ideal candidate will be a creative strategist, flawless communicator, and technical marketer who can translate complex clinical and software concepts into compelling stories that drive demand, engagement, and adoption.

This individual is responsible for the creation and execution of marketing programs to support the commercial success of various FDB solutions; and collaborates with product managers, subject matter experts, outside vendors, the VP of marketing, and other commercial team members to create marketing plans and implement strategies and tactics for product launches, demand generation, upselling, cross-selling, lead nurturing, etc. to help drive revenue.

This is a hybrid role working out of either the South San Francisco, California or Carmel, Indiana office.

KEY RESPONSIBILITIES:

Strategic Leadership for Assigned Product Lines and Verticals

• Own and drive comprehensive go-to-market strategy for assigned product lines, ensuring commercial readiness and internal alignment
• Act as the marketing liaison for assigned product lines and verticals with Product Management, Sales, Customer Success, and FDB’s SMEs to align messaging, growth targets, and customer needs
• Lead positioning, segmentation, competitive differentiation, and voice-of-customer initiatives

Innovation and Campaign Excellence

• Design and execute integrated marketing campaigns using AI-powered tools, account-based marketing (ABM) platforms, marketing automation, and emerging B2B strategies
• Experiment with and implement new digital formats—such as interactive demos, intelligent personalization, predictive targeting and content scaling via AI
• Collaborate closely with the digital and sales operations teams to ensure segmentation, scoring, attribution, and funnel optimization

Product Launch and Growth Enablement

• Lead launch planning and execution for new products and solution enhancements, ensuring a fully integrated approach across marketing, product, sales, and client-facing teams
• Develop messaging frameworks, value propositions, battle cards, sales presentations, and content strategies aligned with buyer personas and vertical needs
• Support and evolve strategic partner and channel marketing collaboration, where applicable

Content and Communications Excellence

• Craft exceptional product narratives, thought leadership content, campaign copy, and sales enablement tools
• Translate clinical, technical, and business concepts into accessible, engaging messaging for a variety of target audiences and roles
• Collaborate with internal SMEs and external vendors to deliver differentiated content and value

Market Intelligence and Strategy

• Collaborate on market research initiatives, customer interviews, competitive analysis, and emerging trend assessments to ensure product-market fit
• Synthesize findings into clear insights that guide marketing campaigns, product decisions, and commercial strategy

Measurement, Insight and Optimization

• Define and track key performance metrics such as pipeline contribution, sales-qualified opportunities, conversion rates, campaign ROI, etc.
• Work closely with Sales and Marketing Operations to ensure accurate attribution and funnel performance tracking
• Use data to identify opportunities for improvement, propose optimizations, and report campaign impact to key stakeholders
• Contribute to performance reviews with actionable insight into marketing effectiveness

REQUIRED SKILLS:

• Proven ability to lead go-to-market strategy for complex products, ideally those with clinical, regulatory, or high-value sales cycles
• Strong interpersonal and collaboration skills with experience influencing cross-functional teams and executives
• Adept at managing external vendors, freelancers, and agencies
• Passionate, intellectually curious, and motivated by continuous improvement and innovation
• Comfortable navigating ambiguity and adjusting to evolving business and market needs
• Exceptional verbal and written communication skills, including experience writing for executive and clinical audiences
• Must be able to independently generate high-quality written content; this is a hands‑on writing role and cannot be fully delegated to copywriters or Marcom

REQUIRED EXPERIENCE:

• 7+ years of B2B product marketing experience in healthcare IT, digital health, or clinical technology.
• Bachelor’s degree in marketing, communications, business, or related field (Master’s preferred)
• Deep understanding of modern B2B marketing strategies, including ABM, generative AI tools (e.g., ChatGPT), and campaign measurement/optimization
• Strong working knowledge of marketing automation, demand generation, digital marketing/advertising and other tools

TRAVEL REQUIREMENTS:

• Travel within US 6 – 12 times per year to tradeshows, FDB offices, other company and/or industry events.

About FDB:

FDB is the leading provider of drug and medical device knowledge that helps healthcare professionals make precise decisions. With thousands of customers worldwide, FDB enables our information system developer partners to deliver valuable, useful, and differentiated solutions that help improve patient safety, operational efficiency, and healthcare outcomes. For a complete look at our solutions and services, please visit www.fdbhealth.com or follow us on LinkedIn.

FDB offers competitive salaries and extensive benefits – including medical, dental, vision, long term disability, life insurance, and matching 401k.

We are an Equal opportunity employer – vets/disabled. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state, or local law.

First Databank, Inc. (FDB) endeavors to make www.fdbhealth.com accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please email [e-mail]. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.

FDB is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. For our EEO Policy Statement, please click here. If you'd like more information on your EEO rights under the law, please click here.

In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in San Francisco, CA. The reasonable estimate, $120,000 - $140,000. Please note this information is specific to those hired in location. If this role is open to candidates outside of location, the salary range would be aligned to that specific location. A final decision on the successful candidate’s starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education.

This role is also eligible for a competitive benefits package that includes medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending savings account; paid holidays; paid time off; employee assistance program; and other company benefits.