Vice President Marketing

Gateway Fiber; O’Fallon (MO); On-site; USD 150,000 - 200,000; Full time

Job summary

A growing telecommunications provider seeks a Vice President of Marketing to lead strategic marketing efforts and drive growth. The successful candidate will develop go-to-market strategies, manage budgets, and ensure cross-functional alignment. A Bachelor's degree and over 10 years of experience in telecommunications and marketing leadership are required. This role is pivotal in shaping the company's trajectory in a high-growth environment and promoting customer-centric marketing initiatives.

Qualifications

• 10+ years of progressive marketing experience, with at least 5 years in senior leadership.
• Direct experience in telecommunications, including fiber and broadband.
• Strong financial background with metrics like CAC, LTV, ROI.

Responsibilities

• Define a marketing strategy aligned with growth objectives.
• Build a high-performing marketing organization.
• Drive customer acquisition through various marketing programs.

Skills

Strategic leadership in marketing

Financial acumen and analytics

Experience in telecommunications

Content creation and brand development

Customer lifecycle marketing

Education

Bachelor’s degree in marketing, Business, or related field

MBA or advanced degree (preferred)

Job description

Overview

Gateway Fiber is seeking a highly strategic and execution-focused leader to serve as Vice President, Marketing. This role will create go-to-market strategies, align closely with Sales, Product, Network Operations, and Customer Experience, and help scale the company into a leading regional or national telecommunications provider.

Key Responsibilities

Strategy, Leadership & Integration

• Define and execute a results-driven marketing strategy aligned with PE-backed growth, margin, and expansion objectives.
• Serve as a strategic advisor to executive leadership on market positioning, customer trends, and growth opportunities across fiber, broadband, wireless, and managed services.
• Build, lead, and scale a high-performing, metrics-driven marketing organization.
• Own the marketing budget, forecasting, and performance with a focus on ROI, CAC, and payback.

Brand, Marketing and Demand

• Own and scale a differentiated brand strategy and positioning across Residential/FTTH, MDU, Commercial, and Enterprise segments, establishing the company as a leader in residential and commercial services.
• Execute integrated communications across all customer touchpoints, including external communications, PR, and thought leadership tied to network expansion, fiber builds, and service reliability.
• Drive customer acquisition through integrated digital, performance, field, partner, grassroots, and direct marketing programs.
• Lead digital and performance marketing initiatives, including e-commerce, search, display, social media, marketing automation, ABM, and attribution to clearly connect marketing activity to pipeline, revenue, churn, and LTV.

Product & Go-to-Market Marketing

• Lead go-to-market execution for new market launches, network expansions, pricing and packaging changes, and product introductions.
• Partner with Product, Network, and Sales teams to translate technical capabilities into clear, differentiated customer value propositions.
• Own competitive intelligence, win/loss insights, and sales enablement materials.

Customer Lifecycle & Insights

• Drive lifecycle marketing strategies focused on onboarding, retention, upsell, cross-sell, and churn reduction.
• Leverage customer insights, NPS, and market intelligence to guide prioritization, investment decisions, and market expansion.
• Ensure strong cross-functional alignment from product development through customer acquisition and customer experience.

Leadership & Team Development

• Build, lead, and inspire a high-performing marketing organization with clear development plans and accountability.
• Assess team capabilities and organizational structure to address talent gaps and improve execution.
• Partner cross-functionally with Product, Sales, and Operations to ensure alignment with business objectives and go-to-market strategies.

Qualifications

Required

• Bachelor’s degree in marketing, Business, Communications, or a related field.
• 10+ years of progressive marketing experience, with at least 5 years in senior leadership roles.
• Direct experience in telecommunications, fiber, broadband, wireless, or managed services industries.
• Proven success driving growth in competitive, infrastructure-based markets.
• Strong financial and analytical acumen, with experience managing CAC, LTV, ROI, and marketing efficiency metrics.

Preferred

• MBA or advanced degree.
• Experience in a private equity–backed, high-growth, or post-merger integration environment.
• Experience supporting both B2C (residential broadband/wireless) and B2B (enterprise, managed services, government) models.
• Familiarity with rural broadband, municipal networks, or public–private partnerships.
• Results-oriented, metrics-driven leader
• Strong operator with integration and scaling experience
• Customer-focused with deep market understanding
• Collaborative executive who partners effectively across functions
• Clear communicator who can translate technical complexity into business and customer value

What Success Looks Like

• Measurable improvements in customer acquisition efficiency, pipeline contribution, and revenue growth
• Strong alignment between Marketing, Sales, Product, and Operations
• A scalable marketing organization built to support continued acquisitions and growth

Why Join Gateway Fiber?

At Gateway Fiber, we are transforming communities with next-generation fiber broadband. As VP of Marketing, you will play a pivotal role in shaping our growth trajectory in a private equity–backed, high-growth environment.

This is a rare opportunity to unify and scale marketing across an expanding platform, drive disciplined customer acquisition and brand differentiation. You will partner closely with executive leadership to translate network expansion, operational excellence, and customer experience into a compelling market narrative—helping position Gateway Fiber as the provider of choice in the communities we serve.