Vice President Marketing

Insta-Grid.com; New York (NY); Hybrid; USD 150,000 - 250,000; Full time

Job summary

Instagrid is searching for a VP of Marketing to develop a global marketing strategy for innovative portable power solutions. This role, pivotal for driving growth, requires strong leadership and a wealth of marketing experience, especially in B2B contexts. Join a company committed to sustainability and innovation while leading a diverse team in a fast-paced environment.

Qualifications

• 15+ years of B2B marketing experience, particularly in scale-up environments.
• Strong experience building and leading multidisciplinary teams.
• Ability to utilize data-driven decision-making.

Responsibilities

• Define and implement marketing strategies to boost global B2B growth.
• Lead and develop a marketing team of over 20 members.
• Optimize marketing efforts using new channels and tactics.

Skills

Analytical Skills

Strategic Thinking

Leadership

Job description

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About the Role

Instagrid is seeking a VP of Marketing to develop and execute our global marketing strategy. As the first mover in the emerging market of clean professional power stations, we have revolutionized the industry with an 'iPhone' moment for our early customers. We aim to expand worldwide. This role demands a strategic thinker with a hands-on leadership style and a proven record of execution. Driven by productivity, safety, and sustainability gains among our strong B2B customer base (e.g., construction, film & media), you will enhance brand strength and activate our marketing flywheel to convert early majority customers and foster exponential growth.

Your Responsibilities

• Define and implement marketing strategies and budgets to boost global B2B growth and brand awareness.
• Manage marketing budgets and activities to ensure efficient resource use and maximum ROI.
• Collaborate cross-functionally to promote marketing initiatives across the company.
• Lead and develop a team of 20+ members, supported by agencies and external providers.
• Optimize and scale marketing efforts, experimenting with new channels and tactics.
• Leverage 15+ years of marketing experience in B2B, especially in scale-up environments with rapid growth.
• Develop and execute marketing strategies in key markets such as the US, DACH, France, UK, and Benelux.
• Build and lead a world-class multidisciplinary team across multiple markets.
• Utilize strong analytical skills to make data-driven decisions.
• Engage in rapid hypothesis testing and optimization.
• Adapt to a fast-growing, flat organizational structure.

About Instagrid

We create the worlds most advanced portable power supplies, enabling freedom wherever work takes you. Our goal is to blend cutting-edge technology with environmental responsibility to make a lasting impact. Operating across Europe and the US, we offer onsite, hybrid, or fully remote work options. We are committed to innovation and environmental sustainability, transitioning away from combustion generators to cleaner alternatives for faster, measurable outcomes. Our journey has just begun.

At Instagrid, we value diversity and are committed to equal employment opportunities. We actively seek the best talent regardless of gender, ethnicity, age, religion, sexual orientation, or origin. We foster a respectful team environment where everyones opinions are valued.

We look forward to your application!

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