Vice President Marketing

NorthPoint Search Group; Mooresville (NC); Hybrid; USD 180,000 - 220,000; Full time

Benefits offered by this job

Performance bonus

Equity

Job summary

NorthPoint Search Group is seeking a Vice President of Marketing to lead the creation and execution of integrated marketing strategies for a high-growth consumer products brand. This leader will own the end-to-end marketing function, building brand equity and customer engagement through data-driven and creative approaches.

The role demands 10+ years in marketing with at least 3 years in senior leadership, strong track record in DTC and retail marketing, and a results-oriented mindset.

Qualifications

• 10+ years of progressive marketing experience, including 3+ years in a senior leadership role.
• Background in consumer products, lifestyle, or tech-adjacent industries preferred.
• Demonstrated success in scaling DTC and retail marketing efforts.
• Strong analytical, strategic, and creative skills with an ROI-focused mindset.
• Experience with both early-stage growth and established brand marketing environments.

Responsibilities

• Define and implement the marketing vision, roadmap, and team structure.
• Drive digital, brand, and product marketing initiatives across all channels.
• Lead performance marketing, SEO/SEM, PR, and influencer strategies.
• Partner cross-functionally with product, sales, and leadership to align goals.
• Optimize budget allocation and performance metrics to scale growth efficiently.
• Build and mentor a high-performing marketing team.

Skills

Leadership

Marketing strategy

Digital marketing

ROI mindset

Analytics

Brand development

Go-to-market

Cross-functional collaboration

Tools

SEO/SEM tools

Job description

Who:

A rapidly scaling company in the consumer products space seeking a strategic marketing leader.

What:

Lead all aspects of marketing strategy, brand development, and go-to-market execution.

When:

Immediate need.

Where:

Charlotte, NC (on-site or hybrid preferred).

Why:

To expand brand presence and drive customer acquisition in a competitive category.

Office Environment:

Collaborative, fast-paced, and innovation-focused culture.

Salary:

$180,000–$220,000 base plus performance bonus and equity.

Position Overview:

The Vice President of Marketing will lead the creation and execution of integrated marketing strategies for a high-growth consumer products brand. This leader will own the end-to-end marketing function, building brand equity and customer engagement through data-driven and creative approaches.

Key Responsibilities:

• Define and implement the marketing vision, roadmap, and team structure.
• Drive digital, brand, and product marketing initiatives across all channels.
• Lead performance marketing, SEO/SEM, PR, and influencer strategies.
• Partner cross-functionally with product, sales, and leadership to align goals.
• Optimize budget allocation and performance metrics to scale growth efficiently.
• Build and mentor a high-performing marketing team.

Qualifications:

• 10+ years of progressive marketing experience, including 3+ years in a senior leadership role.
• Background in consumer products, lifestyle, or tech-adjacent industries preferred.
• Demonstrated success in scaling DTC and retail marketing efforts.
• Strong analytical, strategic, and creative skills with an ROI-focused mindset.
• Experience with both early-stage growth and established brand marketing environments.

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