Vice President Marketing

Multiview; Irving (TX); Sur place; USD 180 000 - 280 000; Plein temps

Avantages offerts par ce poste

Full benefits package

Company-sponsored events

Professional development programs

Free onsite gym

Business casual dress code

Career advancement opportunities

Résumé du poste

MultiView is seeking an experienced Vice President of Marketing to shape brand and market presence at a strategic level. You will oversee digital marketing, content strategy, PR, and lead generation, building campaigns that drive growth and establish MultiView as an industry leader.

The role requires leading a marketing team, collaborating with Sales and Product, and delivering data-driven plans with strong ROI and brand impact. This is an on-site senior leadership role in Irving, TX.

Qualifications

• 10+ years in marketing with a focus on digital marketing, brand development, and lead generation.
• Experience leading and growing a marketing team.
• Strategic thinking connected to revenue growth.
• Expertise in digital marketing tactics and analytics.
• Proficiency with HubSpot and Microsoft Dynamics CRM.

Responsabilités

• Develop and execute a comprehensive marketing strategy aligned to business goals.
• Lead brand positioning and ensure consistency across channels and events.
• Oversee digital marketing including SEO/SEM, email, content, social, and ads.
• Drive lead generation and demand generation across channels.
• Guide content strategy with sales and product teams to grow reach and conversions.
• Manage events, webinars, and sponsorships to boost brand visibility.
• Lead and develop the marketing team; set goals and assess performance.
• Measure campaigns with analytics and report KPIs to leadership.

Connaissances

Digital marketing

Brand development

Lead generation

Analytics

Strategic thinking

Team leadership

Formation

Bachelor's degree in Marketing, Business, or related field

MBA or advanced degree

Outils

HubSpot

Microsoft Dynamics CRM

Google Analytics

Description du poste

MultiView is a leading business media company focused on trade and professional associations’ media, helping B2B brands reach professional audiences through a variety of digital channels. Our multi-channel approach includes email publications, site placements and 1st party data activation. We are seeking an experienced and strategic Vice President of Marketing to lead our marketing department and accelerate the growth and impact of our brand.

Position Overview:

The Vice President of Marketing will play a pivotal role in shaping the company's brand, market presence, and overall business strategy. This individual will oversee all aspects of marketing, including digital marketing, content strategy, public relations, brand positioning, and lead generation. The VP of Marketing will work closely with other teams to build campaigns that drive growth, engage key audiences, and solidify MultiView as an industry leader.

Key Responsibilities:

• Strategic Leadership: Develop and execute a comprehensive, data-driven marketing strategy that aligns with the company's business goals and objectives. Oversee the development of the overall brand vision and ensure consistent messaging across all channels.
• Brand Development: Lead brand positioning efforts to ensure that MultiView is recognized as a trusted thought leader and essential resource in the business media space. Ensure brand consistency across all platforms, including digital, events, and social media.
• Vendor Management: Negotiate and maintain relationships with various tech vendors and agencies to execute on programs to improve website functionality, SEO and PR.
• Digital Marketing: Oversee all digital marketing efforts, including SEO/SEM, content marketing, email campaigns, social media, and online advertising. Focus on driving traffic, increasing engagement, and converting leads into long-term customers.
• Content Strategy & Development: Partner with sales, and product teams to ensure that content is aligned with audience needs and business objectives. Help shape content strategy to increase reach, traffic, engagement, and conversions.
• Lead Generation & Demand Generation: Develop and implement effective lead generation strategies across all marketing channels. Manage lead qualification and nurture strategies to convert prospects into customers and clients.
• Event Marketing: Oversee the marketing for industry events, webinars, and conferences. Collaborate with the events team to ensure strong attendance, sponsorships, and brand visibility.
• Team Leadership & Development: Lead, mentor, and grow a high-performing marketing team. Set clear goals, provide direction, and foster a collaborative and results-driven culture.
• Analytics & Reporting: Utilize data and analytics to measure the effectiveness of marketing campaigns. Adjust strategies based on performance metrics and provide regular reporting to senior leadership on key KPIs.
• Collaboration & Cross-Functional Leadership: Work closely with sales, partnerships and product teams to ensure marketing strategies support and enhance overall business objectives. Act as a key partner to leadership in shaping the company's vision and growth strategy.

Qualifications:

• Experience: 10+ years of progressive experience in marketing, with a focus on digital marketing, brand development, and lead generation. Experience in B2B, media, PR, industries is preferred.
• Leadership: Proven experience leading and growing a marketing team. Strong ability to inspire and motivate teams, driving them towards ambitious goals.
• Strategic Thinking: Strong strategic mindset with the ability to connect marketing efforts to overall business objectives and revenue growth.
• Digital Expertise: Deep understanding of digital marketing tactics, including SEO/SEM, content marketing, social media, and email marketing. Experience with Hubspot and Microsoft Dynamics CRM is preferred.
• Analytical Skills: Ability to analyze data and metrics to guide decision-making and optimize marketing performance. Experience with tools like Google Analytics, HubSpot, Microsoft Dynamics, and similar platforms.
• Creative Vision: Ability to think outside the box and generate innovative marketing ideas that differentiate MultiView in a competitive landscape.
• Communication Skills: Excellent verbal and written communication skills. Ability to effectively communicate complex ideas to internal stakeholders, clients, and external partners.
• Education: Bachelor’s degree in Marketing, Business, or a related field. MBA or advanced degree is a plus.

Multiview Benefits and Perks

• Full benefits package: medical, dental, 401(k), and PTO
• Company-sponsored events (golf tournaments, intramurals, etc.)
• Professional development programs and ongoing learning
• Free onsite gym
• Business casual dress code
• Clear path for career advancement and leadership opportunities

Multiview is proud to be an Equal Opportunity Employer.

We value and celebrate a diverse and inclusive workplace, welcoming candidates of all backgrounds, regardless of gender, race, religion, sexual orientation, age, disability, veteran status, marital status, or any other protected status.