Vice President, Institutional Channel Marketing Manager

LGBT Great; New York (NY); On-site; USD 150,000 - 225,000; Full time

Job summary

An established industry player is looking for a Vice President, Institutional Channel Marketing Manager to drive innovative marketing strategies and enhance brand visibility in the US Institutional sector. This dynamic role requires a strategic visionary with extensive experience in channel marketing and partner management. The successful candidate will develop channel-specific marketing strategies, leverage CRM systems to strengthen client relationships, and lead a team to achieve outstanding results. Join a collaborative environment that values diverse thinking and fosters professional growth while making a significant impact in the financial services industry.

Qualifications

• 8-15 years of institutional channel marketing experience required.
• Strong understanding of channel dynamics and partner ecosystems.

Responsibilities

• Manage relationships with key channel partners to promote investment platforms.
• Design and execute marketing programs tailored to channel partners.

Skills

Channel Marketing

Partner Management

Team Leadership

CRM Systems

Project Management

Written Communication

Relationship Building

Education

Bachelor’s Degree

CAIA/CFA or other industry designation

Job description

Vice President, Institutional Channel Marketing Manager

at PIMCO

On-site New York, New York, United States Full-time Posted 5 days ago

Description

PIMCO is a global leader in active fixed income with deep expertise across public and private markets. We invest our clients’ capital across a range of fixed income and credit opportunities, leveraging our decades of experience navigating complex debt markets. Our flexible capital base and deep relationships with issuers have helped us become one of the world’s largest providers of traditional and nontraditional solutions for companies that need financing and investors who seek strong risk-adjusted returns. Since 1971, our people have shaped our organization through a high-performance inclusive culture, in which we celebrate diverse thinking. We invest in our people and strive to imprint our CORE values of Collaboration, Openness, Responsibility, and Excellence.

We are seeking a Vice President, Institutional Channel Marketing Manager to play a pivotal role in shaping and executing dynamic channel marketing strategies designed to drive revenue growth and elevate brand visibility across the US Institutional, FIG, and Retirement sectors. This position calls for a strategic visionary with a robust background in channel marketing, partner management, and team leadership.

The ideal candidate will possess a deep understanding of alternative investment platforms, particularly within the defined benefit sector, and a keen insight into the engagement preferences of US Institutional clients. In this role, you will develop channel-specific marketing strategies, define and execute channel marketing plans, and enable client-facing teams with compelling, best-in-class sales collateral to support PIMCO investments.

The successful candidate will be results-oriented, with a passion for leveraging innovative marketing strategies to boost web traffic and enhance client engagement. A strong proficiency in CRM systems will be essential for fostering and strengthening client relationships, ultimately maximizing the effectiveness of our channel marketing efforts.

Responsibilities

1. Channel Development: Manage relationships with key channel partners, ensuring they have the necessary tools and resources to promote PIMCO’s alternative investment platform effectively across various marketing tactics, including digital channels.
2. Content Development: Leverage your expertise to assist in developing and recommending timely and relevant content that translates our thought leadership and market insights into actionable strategies tailored for specific sales channels.
3. Marketing Programs and Campaign Leadership: Design and execute marketing programs and campaigns tailored to channel partners, including email campaigns, paid media, social media initiatives, and training programs.
4. Product Promotion: Package and promote investment products, insights, and themes across multiple asset classes and channels.
5. Relationship Building: Build positive and productive relationships with the Institutional client-facing team to facilitate communication and partner on marketing efforts.
6. Performance Analysis: Monitor and analyze channel performance metrics, utilizing data and analytics to provide insights and recommendations for continuous improvement.
7. Collaboration: Work closely with client management, product management, global digital, multimedia, and other departments to ensure cohesive messaging and alignment of marketing strategies.
8. Mentoring: Mentor channel marketing associates, fostering a culture of collaboration, innovation, and accountability.
9. Market Research: Stay informed about industry trends, competitive landscape, and customer needs to inform channel marketing strategies and initiatives.
10. Innovation and Optimization: Continuously seek opportunities to elevate and raise the bar in our marketing efforts.
11. Market Awareness: Stay abreast of the changing market environments, ensuring channel needs are anticipated and opportunities are addressed in a timely manner.

Qualifications

1. Minimum of a bachelor’s degree. A CAIA, CFA, or other industry designation is desirable.
2. 8-15 years of institutional channel marketing experience.
3. Strong understanding of channel dynamics and partner ecosystems.
4. Extensive knowledge of investment products and services, including fixed income.
5. Superior interpersonal and relationship-building skills.
6. Strong written communication skills.
7. Outstanding project management and prioritization skills.
8. Intellectual curiosity and ability to learn new concepts quickly.
9. Excitement for working in a highly collaborative, team-oriented, results-driven environment.
10. Demonstrated ability to develop and execute successful marketing strategies preferred.

PIMCO follows a total compensation approach when rewarding employees which includes a base salary and a discretionary bonus. Salary Range: $150,000.00 - $225,000.00

PIMCO is an Equal Employment Opportunity/Affirmative Action employer.