Vice President-Innovation Economy Marketing

JPMorganChase; San Francisco (CA); On-site; USD 180,000 - 250,000; Full time

Job summary

JPMorganChase seeks a Vice President to lead Innovation Economy Partner Marketing within Commercial and Investment Banking. You will own the partner marketing strategy, drive growth initiatives, and coordinate with legal, controls, and product teams to optimize lead generation and engagement across the ecosystem.

You will work across accelerators, VCs, and strategic platforms to enhance client value propositions, drive acquisition, and scale partnerships in a highly matrixed organization.

Qualifications

• Experience leading partner, ecosystem, or B2B marketing programs that drive growth.
• Strong analytical and commercial judgment with data-driven recommendations.
• Ability to lead complex cross-functional programs and influence stakeholders.
• Experience managing external partners plus navigating legal, risk, or third-party oversight.
• Excellent communication and program management skills for multiple priorities.

Responsibilities

• Own and manage the partner marketing portfolio across ecosystem partners (accelerators, VCs, platforms).
• Lead Startup Offers strategy, segmentation, and activation across founder stages and markets.
• Improve end-to-end UX by identifying platform, content, discovery, and conversion opportunities.
• Develop scalable partner and event activation programs with clear lead capture and measurable outcomes.
• Lead partner negotiations and relationship management with legal, controls, and product teams.
• Establish performance frameworks and executive-ready reporting for partner marketing and value-added services.
• Support Acquisition and Growth Strategy via planning, audience analysis, and test plans.

Skills

Partner marketing

Cross-functional leadership

Analytical judgment

External partner management

Program management

Job description

Job Description

Join the Innovation Economy Marketing team, which is responsible for brand, growth, and sales marketing for the Innovation Economy line of business in Commercial and Investment Banking (CIB). You will own Innovation Economy Partner Marketing as part of the overall Growth Marketing Strategy. Working across functions and ecosystem third parties, you will lead partner marketing efforts, including the existing Innovation Economy Startup Offers platform. You will identify and develop opportunities that strengthen the client value proposition, increase engagement, and create new paths to acquisition and growth.

As Vice President of Innovation Economy Partner Marketing within Commercial and Investment Banking, you will be responsible for developing, implementing, managing, analyzing, and reporting on the J.P. Morgan Innovation Economy Partner Marketing Strategy. You will also provide strategic support for the team's acquisition and growth agenda, including opportunity assessments, test-and-learn plans, audience and journey insights, and partner-enabled lead generation initiatives.

Job Responsibilities

• Own, prioritize, and manage the partner marketing portfolio across ecosystem partners (accelerators, VCs, and strategic platforms), evaluating opportunities based on founder relevance, strategic fit, feasibility, scalability, and business impact.
• Lead Startup Offers strategy, segmentation, curation, and activation across founder stages and markets, using competitive, performance, and client insights to drive growth.
• Improve the end-to-end user experience by identifying platform, content, discovery, and conversion opportunities in Startup Offers and beyond.
• Develop scalable partner and event activation programs across the ecosystem and marketing channels, with clear lead capture, follow-up, and measurable acquisition outcomes, in partnership with our Events team.
• Lead partner negotiations and relationship management in partnership with legal, controls, third-party oversight, product, and other required stakeholders.
• Establish performance frameworks and executive-ready reporting for partner marketing and value-added services, including engagement, redemptions, lead capture, conversion, partner contribution, and qualitative client and stakeholder feedback.
• Support Acquisition and Growth Strategy efforts by contributing to annual and quarterly planning, opportunity sizing, audience and journey analysis, campaign hypotheses, and channel or partner test plans.

Required Qualifications

• Demonstrated experience leading partner, ecosystem, or B2B marketing programs that support business growth.
• Strong analytical and commercial judgment, with the ability to evaluate opportunities, prioritize investments, and use performance data to inform recommendations.
• Demonstrated ability to lead complex cross-functional programs and influence stakeholders in a highly matrixed organization.
• Experience managing external partners and navigating legal, risk, controls, or third-party oversight requirements.
• Excellent communication and program management skills, with the ability to manage multiple priorities in a changing environment.

Preferred Qualifications, Capabilities & Skills

• Experience with lead generation, strategic partnerships, offers or benefits platforms, co-marketing, or events marketing.
• Familiarity with startups, venture capital, accelerators and incubators, technology platforms, fintech, or commercial and investment banking.
• Experience with partner measurement, attribution, and reporting.
• Experience working in financial services or another regulated industry.

(i) This position is subject to Section 19 of the Federal Deposit Insurance Act.

(ii) As such, an employment offer for this position is contingent on JPMorganChase's review of criminal conviction history, including pretrial diversions or program entries.

About Us

JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management. We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

About The Team

J.P. Morgan's Commercial & Investment Bank is a global leader across banking, markets, securities services and payments. Corporations, governments and institutions throughout the world entrust us with their business in more than 100 countries. The Commercial & Investment Bank provides strategic advice, raises capital, manages risk and extends liquidity in markets around the world.