Vice President, GTM - Business Leader / VP of Sales

Panasonic North America; Newark (NJ); On-site; USD 240,000 - 260,000; Full time

Benefits offered by this job

Health benefits

401(k) with company match

Paid time off

Tuition reimbursement

Wellbeing programs

Annual bonus program

Job summary

Panasonic North America is seeking a visionary Vice President of Sales to lead Go‑To‑Market initiatives across regional demand creation, channel strategy, and vertical market development. You will own the P&L, shape pricing, and drive profitability through tight collaboration with Japan and global design teams.

You will guide regional GTM planning, oversee marketing and advertising, and build a high‑performing regional GTM management team to accelerate pipeline and key account penetration.

Qualifications

• 10–20+ years in electronic components, semiconductors, and/or industrial automation industry.
• Leadership experience in sales, marketing, channel management, product management, or vertical industry strategy.
• Demonstrated success building or transforming a GTM organization.
• Experience interfacing with Japan‑based product divisions or global engineering groups.
• BS degree in Engineering or Business. MBA highly preferred.

Responsibilities

• Own the business plan and full P&L.
• Manage budgets to deliver the business plan.
• Build models to drive sales, AOP, ROI, and cost performance.
• Set policies and actions that improve PIDSA/PNA/PID sales and profitability.
• Partner with Operations/Logistics so GTM programs align to service capabilities.
• Partner with Finance to improve profitability and cost discipline.
• Own and evolve PIDSA’s regional GTM strategy across direct, channel, and vertical markets.
• Oversee PIDSA Marketing and Advertising teams in support of PIDSA GTM strategies in alignment with PID strategic directions.
• Align Regional Demand Hunter execution with GDI for smooth global‑to‑regional design‑in transfers.
• Lead GTM planning for PIDSA’s priority vertical markets
• Lead and develop the Regional GTM management team to accelerate pipeline and strategic account penetration; ensure each vertical has: A clear marketing plan, Priority customer targets, Annual design in goals, Coordinated product and pricing strategies
• Oversee creation of market-specific content, campaigns, and events.
• Implement metrics-driven, accountable operational processes for pipeline generation and funnel management.
• Develop and execute a comprehensive channel strategy aligned with distribution, EMS, manufacturers reps, and data platform partners
• Align channel programs with key product groups
• Establish channel tiering, incentives, MDF planning, training programs, and performance dashboards.
• Serve as primary commercial liaison to Business Divisions in Japan.
• Strategically set pricing strategy, roadmap visibility, and NPI introduction processes across the business.
• Facilitate proactive communication between Japan HQ, GDI teams, and regional sales.
• Oversee direct and strategic account sales teams, ensuring alignment to global design wins and regional initiatives.
• Staff the organization with competent talent and align them according to strategic organizational objectives.
• Develop the professional and leadership competencies of staff and ensure effective succession planning for all key positions.
• Specifically, develop competencies to support new business development
• Demonstrate sensitivity to the importance of diversity in making staffing, customer and supplier decisions

Skills

GTM strategy

Sales leadership

Channel management

Marketing leadership

Product management

Negotiation

Financial acumen

Cross‑functional collaboration

Education

BS in Engineering or Business

MBA preferred

Job description

Overview

Every moment of every day, people all over the world turn to Panasonic to make their lives simpler, more enjoyable, more productive and more secure. Since our founding almost a century ago, we’ve been committed to improving peoples’ lives and making the world a better place–one customer, one business, one innovative leap at a time. Come join our journey!

Responsibilities

Vice President, Sales

The VP/Director of Go‑To‑Market (GTM) leads Panasonic Industrial Device Sales of America’s (PIDSA) regional demand‑creation engine, unifying channel strategy, direct sales, marketing, vertical development, and product coordination to drive profitable growth.

This role advances PIDSA’s Regional Demand Hunter pillar and partners closely with the Japan‑based Panasonic Industrial Devices (PID) and PIDSA Global Design In (GDI) teams to execute growth programs across priority verticals, key product categories, and evolving fulfillment capabilities.

Key Accountabilities

Financial Performance

• Own the business plan and full P&L.
• Manage budgets to deliver the business plan.
• Build models to drive sales, AOP, ROI, and cost performance.
• Set policies and actions that improve PIDSA/PNA/PID sales and profitability.
• Partner with Operations/Logistics so GTM programs align to service capabilities.
• Partner with Finance to improve profitability and cost discipline.

Customer / Market / Product Focus

• Own and evolve PIDSA’s regional GTM strategy across direct, channel, and vertical markets.
• Oversee PIDSA Marketing and Advertising teams in support of PIDSA GTM strategies in alignment with PID strategic directions.
• Align Regional Demand Hunter execution with GDI for smooth global‑to‑regional design‑in transfers.
• Lead GTM planning for PIDSA’s priority vertical markets
• Lead and develop the Regional GTM management team to accelerate pipeline and strategic account penetration; ensure each vertical has:
  • A clear marketing plan
  • Priority customer targets
  • Annual design in goals
  • Coordinated product and pricing strategies
• Oversee creation of market-specific content, campaigns, and events.
• Implement metrics-driven, accountable operational processes for pipeline generation and funnel management.
• Develop and execute a comprehensive channel strategy aligned with distribution, EMS, manufacturers reps, and data platform partners
• Align channel programs with key product groups
• Establish channel tiering, incentives, MDF planning, training programs, and performance dashboards.
• Serve as primary commercial liaison to Business Divisions in Japan.
• Strategically set pricing strategy, roadmap visibility, and NPI introduction processes across the business.
• Facilitate proactive communication between Japan HQ, GDI teams, and regional sales.

Human Resource / Organization Improvement

• Oversee direct and strategic account sales teams, ensuring alignment to global design wins and regional initiatives.
• Staff the organization with competent talent and align them according to strategic organizational objectives.
• Develop the professional and leadership competencies of staff and ensure effective succession planning for all key positions.
• Specifically, develop competencies to support new business development
• Demonstrate sensitivity to the importance of diversity in making staffing, customer and supplier decisions

Process/Metric Management

• Establish and manage all business processes such as technology acquisition, information and knowledge management, supply chain management, project management, etc.
• Establish and manage all metrics for all regional channels including, but not limited to, sales, profit, Inventory and Cash performance as well as cost controls.
• Develop key performance measures/ indicators and effectively use for control and improvement of not only internal PIDSA processes, but for PEXNA Service functions as well.

Qualifications

What You'll Bring:

Education & Experience

• 10–20+ years in electronic components, semiconductors, and/or industrial automation industry.
• Leadership experience in sales, marketing, channel management, product management, or vertical industry strategy.
• Demonstrated success building or transforming a GTM organization.
• Experience interfacing with Japan‑based product divisions or global engineering groups.
• BS degree in Engineering or Business. MBA highly preferred

Competencies

• Expertise in Negotiation, Business Strategy
• Strong overall business acumen, including financial and analytical skills
• Knowledge of core business involving electronic components
• Design‑in conversion to revenue
• Channel revenue growth and profitability improvements
• GTM cost efficiency (sales/fixed cost ratio improvement)
• Vertical pipeline expansion and win rates
• NPI adoption rate and BD alignment with Japan HQ
• Customer satisfaction and partner engagement
• Internal alignment and EOS score improvement

Communications

• High persuasion and communication in all areas
• Level of collaboration in matrix and non-vertical organization is critical
• Ability to partner/collaborate/negotiate with all levels internal and external, including alliances with outside entities to achieve this organization’s business objectives.
• Formal written communication capability, as well as oral skill is required to accomplish division and company objectives

Problem Solving

• Recognizes and suggests business system process improvements to reduce complexity, and redundancy.
• Identify issues, inhibitors and impacts and develop strategies for resolution or risk mitigation.
• Collaboration: Works well with executives within PNA, product management, channel partners, and finance to achieve established goals in an ever-changing and demanding market.

Other Requirements

• Ability to travel as required. Greater than 50% may be required, business dependent.

Benefits & Perks - What's In It For You

• Health Benefits – Offering medical, dental, vision, prescription plans, plus Health Savings Account and Flexible Spending Account options.
• Voluntary Benefits – Life, accident, critical illness, disability, legal, identity theft, and pet insurance.
• Panasonic Retirement Savings & Investment Plan (PRSIP) – 401(k) plan with company matching contributions and immediate vesting.
• Paid Time-Off Benefits – Vacation, holidays, personal days, sick leave, volunteer, and parental & caregiver leave.
• Educational Assistance – Tuition reimbursement for job-related courses after six months of service.
• Health Management and Wellbeing Programs –Lifestyle Spending Account, EAP, virtual health management, chronic condition, neurodiversity, tobacco cessation, substance abuse support, and life stage and fertility resources. Available to eligible employees starting the first day of the month following your start date. Eligibility for each benefit may vary based on employment status, location, and length of service.
• Employee Recognition Program - High5 employee recognition and awards platform, quarterly and annual employee recognition
• Annual Bonus Program - Opportunity for an annual performance-based bonus.

We Take Opportunity Seriously

At Panasonic, we are committed to a workplace that genuinely fosters inclusion and belonging. Fairness and Honesty have been part of our core values for more than 100 years and we are proud of our diverse culture as an equal opportunity employer.

The wage range of $240,000 - $260,000 is just one component of Panasonic’s total package. Actual compensation varies depending on the individual’s knowledge, skills, experience, and location. This role may be eligible for discretionary bonuses and incentives.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or other characteristic protected by law. All qualified individuals are required to perform the essential functions of the job with or without reasonable accommodation.

All candidates must have valid authorization to work in the U.S.

Thank you for your interest in Panasonic.