Influencer Strategist

M Booth; New York (NY); Hybrid; USD 71,000 - 85,000; Full time

Benefits offered by this job

Health care and wellness plans

401(k) Savings Plan

Unlimited Paid Time Off

Summer Fridays

Commuter benefits

Family leave

Job summary

M Booth in New York is seeking an experienced Influencer Marketing Specialist to lead culture-first campaigns, manage creator partnerships, and drive cross-functional execution for premium brands. You will craft strategies, mentor teams, and own client relationships.

Hybrid/remote-friendly in NYC with opportunities for in-person client work. 3–5 years in influencer marketing and strong negotiation skills are essential.

Qualifications

• 3–5 years of experience executing end-to-end influencer marketing campaigns (creator identification & vetting, talent negotiations, contract redlines/legal guardrails, execution, and reporting) while acting as a primary client contact.
• Direct experience negotiating with creator talent.
• Proven track record working side-by-side with senior leads on integrated campaigns, analyzing performance, and coaching junior team members.
• Quick on your feet, comfortable with curveballs, and skilled at guiding clients through strategic pivots.
• High autonomy and ownership—you know how to manage up, get what you need to succeed, and navigate dynamic agency environments with ease.
• Bachelor’s Degree or equivalent industry experience.

Responsibilities

• Drive Cultural Impact: Partner closely with senior leads to dissect business goals and build disruptive, culture-first influencer strategies that integrate with PR, social, and paid media.
• Own End-to-End Execution: Lead influencer programs from supporting strategy to owning partner discovery & vetting, negotiations, contracting, content oversight, and reporting.
• Cross-Functional Integration: Serve as a dot-connector, pulling in the right specialists to ensure flawless execution.
• Forge High-Value Connections: Proactively source and build relationships with creators who keep our brands at the center of current conversations.
• Own Client Relationships: Serve as a trusted point of contact, leading calls and managing multiple workstreams effortlessly.
• Trend & Competitor Intelligence: Turn competitive insights and fast-breaking culture into bespoke, turn-key campaign entry points for brands.
• Mentor & Lead: Inspire internal teams, offer real-time feedback, challenge the status quo, and help build a strong team culture.

Skills

Influencer marketing

Creator negotiations

Client management

Strategic pivots

Autonomy

Education

Bachelor’s Degree

Tools

CreatorIQ

Job description

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.

We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.

Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do.

Who You Are

• Cultural Insider: Obsessed with trends, internet culture, and knowing who and what is breaking through in real-time.
• Creative Strategist: A critical thinker with outside-the-box ideas that get clients hyped.
• Strong Communicator: Articulate, clear, and persuasive—from presenting on client calls to sharing strategic recommendations with senior leaders.
• Collaborative: Thrives alongside senior leads in a fast-paced environment with a "one team, one dream" mindset.
• Resourceful Problem-Solver: Quick on your feet, highly adaptable, and focused on solutions.

What You’ll Do

• Drive Cultural Impact: Partner closely with senior leads to dissect business goals and build disruptive, culture-first influencer strategies that integrate with PR, social, and paid media.
• Own End-to-End Execution: Lead influencer programs from supporting strategy to owning partner discovery & vetting, negotiations, contracting, content oversight, and reporting.
• Cross-Functional Integration: Serve as a dot-connector, pulling in the right specialists to ensure flawless execution.
• Forge High-Value Connections: Proactively source and build relationships with creators who keep our brands at the center of current conversations.
• Own Client Relationships: Serve as a trusted point of contact, leading calls and managing multiple workstreams effortlessly.
• Trend & Competitor Intelligence: Turn competitive insights and fast-breaking culture into bespoke, turn-key campaign entry points for brands.
• Mentor & Lead: Inspire internal teams, offer real-time feedback, challenge the status quo, and help build a strong team culture.

What You’ll Bring

• 3–5 years of experience executing end-to-end influencer marketing campaigns (creator identification & vetting, talent negotiations, contract redlines/legal guardrails, execution, and reporting) while acting as a primary client contact.
• Direct experience negotiating with creator talent.
• Proven track record working side-by-side with senior leads on integrated campaigns, analyzing performance, and coaching junior team members.
• Quick on your feet, comfortable with curveballs, and skilled at guiding clients through strategic pivots.
• High autonomy and ownership—you know how to manage up, get what you need to succeed, and navigate dynamic agency environments with ease.
• Bachelor’s Degree or equivalent industry experience.

Bonus Points

• Hands-on experience with influencer management platforms (e.g., CreatorIQ).
• Deep passion or experience working with CPG brands.
• A track record of spotting subcultures and trend shifts before they hit the mainstream.

What We’ll Bring:

Here are a few highlights of the benefits we offer at M Booth:

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
• SALARY: $71,000 - $85,000/year

(New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.)

Location: Remote or in the New York office

Our Flexible Work Policy:

We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event.

We believe that our best work happens in a hybrid working environment. For those outside the NYC hub, you will be asked to be in person too. Examples of this may include client meetings, events or team meetings. There will also be in person opportunities for you to connect with others who live in your hub to collaborate and work together.

If you plan on working remotely, we can accept applicants from the following states:

Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Texas, and Washington D.C.

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.