Vice President, Experiences Strategy - Lifestyle

J.P. Morgan; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

Chase is seeking a Vice President, Experiences Strategy to lead strategy and execution for customer-first events and activations across Lifestyle. You will partner with card teams and Connected Commerce to translate priorities into clear plans, governance, and high-quality execution.

You will report to the Executive Director, Experiences Strategy & Execution, working in our NYC office 5 days a week, shaping measurable outcomes through performance insights.

Qualifications

• Bachelor’s degree required.
• 5+ years in strategy, marketing strategy, or PM.
• Strong interpersonal and influencing skills.
• Excellent communication and presentation abilities.

Responsibilities

• Develop and implement a core experiential strategy aligned with card products and firm objectives.
• Communicate strategic roadmap to stakeholders and drive alignment.
• Create presentation materials for partners, events, and card benefits.
• Collaborate with cross-functional teams and external agencies.
• Understand profit, loss, and economics of customer benefits.
• Leverage insights to develop strategic event offerings.
• Prepare analyses to support leadership decisions.
• Contribute to executive materials and present analyses to seniors.
• Coach and mentor junior team members.

Skills

Strategy development

Marketing strategy

Project management

Stakeholder communication

Presentation skills

Education

Bachelor's degree

Tools

Presentation tools

Job description

Join Lifestyle Experiences and help shape customer-first events and activations that bring Chase card benefits to life. You will lead strategy across cultural tentpoles, always-on programming, and strategic initiatives that drive engagement and business impact.

As a Vice President, Experiences Strategy in Lifestyle, you lead the strategic development, vision, and implementation of events and activations that support Chase customer experiences and partnerships. You partner across branded card teams and Connected Commerce stakeholders to translate priorities into clear plans, strong governance, and high-quality execution. You use performance insights and benefit economics to refine strategy and deliver measurable outcomes.

You will report to the Executive Director, Experiences Strategy & Execution working in our NYC office 5 days a week.

Job responsibilities

• Work cross-functionally within the Lifestyle Experiences team and various Chase branded cards to develop and implement a core experiential strategy that ladders up into both card product and firm objectives, while maintaining a customer-first approach
• Effectively communicate Chase product strategic roadmap with internal stakeholders to ensure alignment on execution, prioritization, and to drive buy-in for key business decisions
• Develop, inform, and shape presentation materials including, but not limited to strategic partners, customer events and card benefit initiatives
• Collaborate with cross-functional teams, lines of business, and external agency partners to ensure initiatives are laddering up into north star objectives and activated with operational excellence
• Understand profit and loss and economics of customer benefits to inform prioritization and strategic partnerships
• Leverage results, customer insights, and competitive insights to develop strategic event offerings
• Engage in working groups, problem solving and brainstorming sessions that prepare analysis to support leadership decision making
• Contribute to executive communication materials for senior management and present project analyses and recommendations to senior executives
• Exercise sound judgment, anticipate bottlenecks, evaluate and mitigate potential risks
• Coach, develop, and mentor junior team members

Required qualifications, capabilities, and skills

• 5+ years of experience in strategy, marketing strategy, or project management within a complex, fast-moving environment
• Bachelor’s degree required
• Strong interpersonal and influencing skills, with the ability to interact with colleagues at all levels
• Exceptional communication and presentation skills with the ability to clearly story tell using common presentation tools
• Proven ability to identify issues and resolve them with urgency as a collaborative team member
• Ability to define and drive a delivery roadmap inclusive of milestone deliveries and associated status reporting
• Ability to manage multiple changing priorities independently with minimal supervision and inspire collaboration among teams

Preferred qualifications, capabilities, and skills

• Strategy experience with deep intellectual curiosity and strong end-to-end generalist problem solving skills
• Knowledge of the events industry, including tentpoles, cultural happenings, and festivals
• Knowledge of competitive industries including credit card points, loyalty, and membership rewards programs
• Excellent organizational skills

Applicants must be authorized to work for any employer in the US. We are not able to provide immigration sponsorship or take over sponsorship of an employment visa at this time. Final job grade level and corporate title will be determined at time of offer and may differ from this posting.

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most‑used digital solutions – all while ranking first in customer satisfaction. Lead experiential strategy and activations for Chase card partnerships, aligning stakeholders and driving measurable customer outcomes.