Vice President, Card Marketing Strategy JPMorganChase Job listing

Financialnarrative; New York (NY); On-site; USD 250,000 - 420,000; Full time

Job summary

Chase is seeking a Vice President to lead card lending marketing, shaping customer-centric strategies across the lending lifecycle for consumer and small business portfolios. You will drive integrated campaigns, personalize journeys, and optimize performance while guiding a 5-person team.

The role requires senior-level strategic thinking, data-driven decision making, and strong collaboration with product, analytics, finance, risk, and technology teams.

Qualifications

• 7+ years in marketing strategy, lifecycle marketing, or customer engagement.
• Experience building and executing multi-channel campaigns.
• Strong analytical skills to translate insights into action.
• Proven ability to lead cross-functional initiatives and influence senior stakeholders.
• Experience managing multiple workstreams in a fast-paced environment.
• Excellent communication and storytelling skills for senior audiences.
• Track record of delivering measurable marketing results.
• Prior people management experience.

Responsibilities

• Own end-to-end portfolio marketing strategy for card lending offers, including balance transfer, credit line management and pricing.
• Develop and execute integrated, multi-channel marketing strategies across owned channels, including email, direct mail, digital (web and in-app experiences) to drive engagement and lending growth.
• Lead the shift toward personalized, trigger-based, orchestrated customer journeys, leveraging propensity, behavioral, transactional, and lifecycle data to meet customers with relevant, timely messaging.
• Define segmentation, targeting, and creative/messaging strategies to optimize customer engagement, utilization, and retention across lending lifecycle.
• Partner cross-functionally across lines of business and centers of excellence to align on strategy, prioritize initiatives, and deliver campaigns at scale.
• Serve as a subject matter expert in card lending marketing, identifying opportunities to enhance the customer experience and drive incremental business impact.
• Own marketing performance, measurement, and optimization, including defining KPIs, analyzing results, developing test-and-learn agendas, and optimizing investment allocation.
• Drive customer-centric innovation, including journey mapping, test design, and development of dynamic, modular marketing capabilities.
• Present strategic recommendations, performance insights, and roadmaps to senior leadership, influencing decision-making and long-term strategy.
• Manage and develop a team of 5 marketing professionals, fostering a high-performance culture and supporting talent growth.

Skills

Marketing strategy

Lifecycle marketing

Cross-functional leadership

Data-driven decision making

Stakeholder management

People management

Communication & storytelling

Multi-channel marketing

Education

Bachelor's degree in Marketing or related field

Job description

Join Chase as a Vice President within the Card Lending Marketing team to lead customer-centric strategies across the lending lifecycle for consumer and small business credit card portfolios. You will shape and execute integrated marketing strategies across key lending products – including balance transfer, credit line management and pricing – while accelerating our evolution toward personalized, trigger-based customer journeys. Sitting within Chase’s Marketing Growth & Innovation organization, this leader will deepen customer engagement and grow OS share by optimizing lending performance and delivering scalable, insight-driven marketing strategies.

Job Responsibilities

• Own end-to-end portfolio marketing strategy for card lending offers, including balance transfer, credit line management and pricing
• Develop and execute integrated, multi-channel marketing strategies across owned channels, including email, direct mail, digital (web and in-app experiences) to drive engagement and lending growth
• Lead the shift toward personalized, trigger-based, orchestrated customer journeys, leveraging propensity, behavioral, transactional, and lifecycle data to meet customers with relevant, timely messaging
• Define segmentation, targeting, and creative/messaging strategies to optimize customer engagement, utilization, and retention across lending lifecycle
• Partner cross-functionally across lines of business and centers of excellence (product, analytics, finance, risk, legal, brand, execution and technology) to align on strategy, prioritize initiatives, and deliver campaigns at scale
• Serve as a subject matter expert in card lending marketing, identifying opportunities to enhance the customer experience and drive incremental business impact
• Own marketing performance, measurement, and optimization, including defining KPIs, analyzing results, developing test-and-learn agendas, and optimizing investment allocation
• Drive customer-centric innovation, including journey mapping, test design, and development of dynamic, modular marketing capabilities
• Present strategic recommendations, performance insights, and roadmaps to senior leadership, influencing decision-making and long-term strategy
• Manage and develop a team of 5 marketing professionals, fostering a high-performance culture and supporting talent growth

Required qualifications, capabilities, and skills

• 7+ years of experience in marketing strategy, lifecycle marketing, or customer engagement, preferably within financial services
• Proven experience developing and executing integrated, multi-channel marketing strategies
• Strong analytical mindset with the ability to translate data and insights into actionable strategies
• Demonstrated ability to lead complex, cross-functional initiatives and influence senior stakeholders
• Experience managing multiple workstreams in a fast-paced, highly matrixed environment
• Strong communication and storytelling skills, with experience presenting to senior leadership
• Track record of driving measurable business results through marketing initiatives
• Prior people management experience, with the ability to coach and develop talent

Preferred qualifications, capabilities, and skills

• Bachelor’s degree in marketing, business, or a related field
• Experience within the financial services industry

Applicants must be authorized to work for any employer in the US. We are not able to provide immigration sponsorship or take over sponsorship of an employment visa at this time. Final job grade level and corporate title will be determined at time of offer and may differ from this posting.

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit ourFAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

We offer a broad array of credit cards to meet the needs of individuals and small businesses, including Chase-branded and co-branded cards in partnership with well-known companies and organizations. Merchant Services is a leading provider of payment, fraud and data security for companies, capable of authorizing transactions across global currencies.