Vice President, Enrollment Management & Communications

Chestnut Hill College; Philadelphia (Philadelphia County); On-site; USD 175,000 - 240,000; Full time

Job summary

Chestnut Hill College is seeking an accomplished enrollment leader to serve as Vice President of Enrollment Management & Communications. Reporting to the President, the role guides comprehensive enrollment and communications strategies across Undergraduate, Graduate, Transfer, Continuing and Professional Studies, and international programs.

The candidate will translate data and market trends into actionable plans, build high-performing teams, and engage diverse stakeholders to advance

Qualifications

• Bachelor’s degree from an accredited institution; 10+ years in higher education enrollment leadership; proven experience with recruitment, admissions, and enrollment strategy.
• Experience with CRM, predictive analytics, digital recruitment, market research, and enrollment technology; strong budgeting and policy acumen.

Responsibilities

• Lead comprehensive enrollment management and communications strategy aligned with the College’s mission and goals.
• Direct recruitment marketing, admissions strategy, and student success partnerships across diverse populations.
• Oversee financial aid oversight, data analytics, dashboards, and enrollment forecasting; manage operational budgets and ROI.
• Provide executive leadership, develop teams, and foster collaboration across academic and administrative units.
• Ensure enrollment practices are student-centered and compliant with College policies and values.

Skills

Strategic leadership

Data-driven decision making

Enrollment management

Budget management

Communication & stakeholder engagement

Education

Bachelor’s degree

Master’s degree in higher education or related field

Tools

CRM software

Enrollment analytics platforms

Job description

Purpose

Chestnut Hill College is seeking an accomplished, strategic, and collaborative enrollment leader to serve as Vice President of Enrollment Management & Communications. Reporting directly to the President and serving as a member of the President’s Cabinet, the Vice President provides executive leadership for the College’s comprehensive enrollment and communications strategies and is accountable for advancing institutional goals related to recruitment, enrollment, institutional visibility, and net tuition revenue, while partnering with campus leaders to support retention and student success.

The Vice President leads an integrated, data-informed approach to enrollment across Undergraduate, Graduate, Transfer, Continuing and Professional Studies, and international populations. The role oversees Admissions, Financial Aid, Global Education, and Marketing and Communications, while partnering closely with Student Success, Academic Affairs, Finance, Student Life, and Information Technology to strengthen the enrollment pipeline, improve student persistence, identify market opportunities, and support the long-term financial sustainability of the College.

The successful candidate will be a visible, innovative, and mission-centered leader who can translate enrollment data and market trends into action; build and develop high-performing teams; communicate effectively with diverse constituencies; and bring creativity, urgency, sound judgment, and accountability to the College’s enrollment and communications priorities.

About Chestnut Hill College

Founded by the Sisters of Saint Joseph in 1924, Chestnut Hill College is an independent, Catholic institution rooted in a strong liberal arts tradition that fosters equality through holistic education. Distinguished by its strong mission, collegial environment, and dedication to personalized instruction through a small faculty-to-student ratio, the College promotes the spiritual, academic, social, ethical, and moral development of the whole person. Located in the charming Chestnut Hill neighborhood of Northwest Philadelphia, it serves a culturally diverse student body.

Responsibilities and Essential Duties

The Vice President of Enrollment Management & Communications will provide strategic and operational leadership in the following areas:

Strategic Enrollment Leadership

• Develop, implement, and assess a comprehensive enrollment management strategy aligned with the College's mission, academic priorities, financial goals, and long-term sustainability. Collaborate with Student Success and other institutional partners to establish and advance enrollment, retention, and student success goals across Undergraduate, Graduate, Transfer, Continuing and Professional Studies, and international populations. Advise the President and Cabinet on enrollment performance, forecasts, market trends, demographic shifts, risks, opportunities, and competitive positioning. Partner with Academic Affairs and other institutional leaders to identify opportunities for program growth, emerging markets, partnerships, and new student pipelines.

Recruitment, Retention, and Student Success Partnership

• Lead recruitment and admissions strategy across the full enrollment funnel, including inquiry, application, admission, deposit, enrollment, yield, and melt. Direct recruitment marketing and communications strategy, including recruitment messaging, digital outreach, lead generation, market positioning, and communications that effectively articulate College programs and opportunities to prospective students and families. Partner with Student Success, Academic Affairs, Student Life, faculty, and other campus partners to develop and advance institutional retention and student success strategies. Use enrollment, retention, and persistence data to identify trends, opportunities, and areas requiring targeted intervention.

Financial, Data, and Operational Management

• Provide strategic oversight of Financial Aid and partner with Finance on enrollment and net tuition revenue projections, financial aid strategy, affordability, institutional aid utilization, and enrollment mix. Establish a data-informed enrollment culture through forecasting, funnel and yield analysis, dashboards, market research, benchmarking, and performance reporting. Oversee the effective use of CRM and enrollment technologies and collaborate with Information Technology to strengthen data integrity, reporting, automation, and process efficiency. Develop and manage Enrollment Management budgets and evaluate recruitment, marketing, travel, and other investments for effectiveness and return on investment.

Leadership and Institutional Collaboration

• Provide leadership, supervision, coaching, and professional development for Enrollment Management and Communications staff, including leaders responsible for Undergraduate Admissions, Graduate and Accelerated Adult Admissions, Transfer Admissions, Financial Aid, Global Education, Marketing and Communications, and enrollment support functions, while establishing clear performance expectations and accountability. Oversee the College’s broader marketing and communications strategy, including institutional branding, digital communications, public relations, web and social media presence, and other communications that strengthen the College’s visibility and reputation. Facilitate communication and cooperation across Enrollment Management and Communications functions and with academic and administrative units, while representing Enrollment Management and Communications on the President’s Cabinet and with other institutional stakeholders. Ensure enrollment practices are student-centered, operationally effective, and aligned with institutional policies, applicable requirements, and the College's mission and values. Perform other duties and special projects as assigned by the President.

Required Qualifications

• Bachelor’s degree from an accredited institution. A minimum of 10 years of progressive leadership experience in higher education enrollment management, including substantial responsibility for recruitment, admissions, enrollment strategy, and supervision of professional staff. Demonstrated record of developing and executing enrollment strategies and achieving measurable results across multiple student populations and/or academic markets. Knowledge of current best practices in enrollment management, admissions, and retention, and demonstrated experience supporting the success of a diverse student population. Experience with recruitment funnels, enrollment forecasting, data analytics, budget management, strategic marketing and communications, and enrollment technology. Demonstrated knowledge of financial aid strategy and its relationship to enrollment, affordability, institutional aid utilization, and institutional revenue. Strong analytical skills and the ability to translate complex enrollment, market, and financial information into clear recommendations and action plans. Proven ability to lead and develop teams, manage change, establish accountability, and build effective partnerships across organizational boundaries. Excellent interpersonal, written and verbal communication, presentation, problem-solving, and decision-making skills, with the ability to communicate effectively with senior leaders, faculty, staff, students, families, and external partners. Demonstrated professional integrity, discretion, sound judgment, and commitment to the mission and values of Chestnut Hill College. Demonstrated understanding of and commitment to the College’s Mission and Core Values, including a shared dedication to inclusive, mission-driven education that supports the development of the whole person.

Preferred Qualifications

• Master’s degree in higher education, enrollment management, business, marketing, public administration, or a related field. Senior-level enrollment leadership experience with responsibility across multiple student populations, including undergraduate, graduate, transfer, adult or continuing education, and international recruitment. Experience using CRM, predictive analytics, digital recruitment, market research, and other contemporary enrollment technologies to improve recruitment and retention outcomes. Demonstrated leadership or oversight of a higher education financial aid function, including familiarity with federal, state, and institutional financial aid requirements. Prior experience in a private, mission-driven, or tuition-dependent higher education environment.