Vice President, Earned Media

Zeno Group; Chicago (IL); On-site; USD 130,000 - 150,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Paid time off

Headspace subscription

Job summary

Zeno Group in Chicago, IL seeks an experienced senior media strategist to lead earned media initiatives for diverse clients. You will craft compelling stories, pitch national and local outlets, and drive measurable coverage while elevating client brands.

You will bring 10+ years of agency or in-house experience, a robust media portfolio, and the ability to train teams on best practices. This role places you at the heart of Zeno’s media network with visibility across the agency.

Qualifications

• 10+ years of agency or in-house experience focusing on business media and executive interviews.
• Portfolio of national, local, broadcast, print and online coverage.
• Ability to conceptualize media-worthy stories and quickly judge mediability.
• Excellent writing and editorial skills with clear client presentations.
• Ability to multi-task and manage multiple client projects.
• Leading-edge knowledge of current media landscape and future trends.

Responsibilities

• Develop and execute client storytelling in earned media.
• Pitch and deliver results, securing media coverage.
• Build and maintain strong media contacts.
• Educate colleagues on earned media best practices.
• Identify media opportunities across clients.

Skills

Media strategy

Media relations

Writing & editing

Presentation skills

Relationship building

Multi-tasking

Job description

Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.

Job Description

Are you the friend who’s always first to share breaking news alerts? Do you wake up each morning scrolling through your newsfeed on your phone? Do you send placements you secure to your family… and they (still) do not know what you do for living?

About The Role

• Media Strategy Development and Execution - Support the development and execution of client storytelling in earned media.
• Pitch and Deliver Results – Work in the trenches with media and expected to deliver results across the board, securing media coverage while also helping strengthen media savviness of account teams and clients.
• Strong Media Contacts – Bring a strong roster of top-tier and cross-category media contacts to Zeno and builds new relationships where needed.
• Leading Member of Zeno’s Media Network – High visibility role across the agency, educating colleagues across the agency on earned media best practices, the changing media landscape and POVs for navigating the news cycle.
• Deep Knowledge of the Media Landscape – Have a pulse on the daily media landscape, insider knowledge and ability to unearth media opportunities for our clients across the board.

About You

• At least 10+ years of experience at an agency or in-house, with primary expertise in business media, securing interviews for executives and the ability to help clients of all businesses.
• A robust portfolio of secured recent media coverage across national, local, broadcast, print, and online mediums.
• An ability to conceptualize media-worthy stories from initial ideas and brainstorms – and the ability to weigh in quickly on what is considered “mediable”.
• Demonstrated excellent writing and editorial skills as well as the proven ability to make clear, convincing presentations to clients and senior leaders.
• An innate and natural ability to multi-task and juggle different client projects and internal Zeno priorities.
• A leading-edge knowledge of how media works today – and a point of view on the future of earned media as a tool within the communicator’s toolkit.
• Solution-oriented, collaborative, go-getter mentality.

Pay Range

$130,000 – $150,000 USD/yr.

An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.

Level

08

Benefits

Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. Our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy. These and other benefits are available to non-temporary employees in the US.

Equal Employment Opportunity

Zeno Group, Inc. provides equal employment opportunities to applicants and employees. Employment decisions are made on the basis of job-related criteria without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, marital status, age, genetic information, national origin, disability, military, or veteran status, or any other classification protected by applicable law. We invite all applicants to voluntarily self-identify their race, ethnicity, and gender. Submission of the information on this form is strictly voluntary and refusal to provide it will not subject you to any adverse treatment. Information obtained will be retained in a confidential file and separate from personnel records. This information may only be used in accordance with the provision of applicable federal laws, executive orders, and regulations. If you want more information about any of the sections, please check with a company representative.