Vice President, Digital Marketing

GXO Logistics, Inc.; Charlotte (NC); Hybrid; USD 180,000 - 300,000; Full time

Benefits offered by this job

Full health insurance

401(k)

Life insurance

Disability insurance

Job summary

GXO Logistics, Inc. seeks a senior leader to build and scale a best-in-class digital marketing engine, driving the customer value proposition across 3PL and warehouse automation sectors. The role owns the enterprise digital strategy and leads Marketing Operations, Campaigns, Analytics, and Project Management to power data-driven growth.

The position is hybrid, based in Charlotte NC with flexibility to work from Greenwich CT, Fort Lauderdale FL, or Irving TX, and requires 10–20% global travel.

Qualifications

• Bachelor's degree in Marketing, Digital, or related field.
• MBA or postgraduate degree is a nice-to-have.
• Extensive experience in B2B Fortune 500 environment preferred.

Responsibilities

• Define and execute the enterprise digital marketing strategy across owned, earned, and paid channels.
• Own the digital channel mix, campaign orchestration, and always-on demand programs aligned to customer stages.
• Build and lead the Marketing Operations, Digital Campaigns, Analytics, and Project Management teams.

Skills

Digital marketing

ABM

SEO

SEM

Analytics

Marketing automation

Leadership

Strategic planning

Education

Bachelor's degree in Marketing

MBA or related advanced degree

Tools

Salesforce

Marketing Automation platforms

Google Analytics

HubSpot/Marketo

Job description

Logistics at full potential.
At GXO, we’re constantly looking for talented individuals at all levels who can deliver the caliber of service our company requires. You know that a positive work environment creates happy employees, which boosts productivity and dedication. On our team, you’ll have the support to excel at work and the resources to build a career you can be proud of.

Logistics at full potential.
At GXO, we’re constantly looking for talented individuals at all levels who can deliver the caliber of service our company requires. You know that a positive work environment creates happy employees, which boosts productivity and dedication. On our team, you’ll have the support to excel at work and the resources to build a career you can be proud of.
The Vice President, Digital Marketing is a newly created global leadership role responsible for building and scaling a best-in-class digital marketing engine that drives the GXO customer value proposition & differentiation in the 3PL, contract logistics and warehouse automation spaces. This role owns the enterprise digital marketing strategy and leads the team responsible for Marketing Operations, Digital Campaigns, Analytics, and Project Management that powers data-driven, performance-based marketing across all channels.
The Vice President, Digital Marketing will define and execute the enterprise digital strategy, translate complex business offerings into clear, buyer-centric digital experiences, and align digital programs to demand generation, sales enablement, customer engagement objectives, ultimately driving measurable pipeline and revenue impact.
This is a build, scale, transform and create role critical to driving GXO’s growth agenda.
Position is hybrid and based out of our GXO office in Charlotte NC, Greenwich CT, Fort Lauderdale FL, or Irving TX.

What you’ll do on a typical day:

Digital Strategy

• Defining and executing the enterprise digital marketing strategy across owned, earned, and paid channels
• Owning the digital channel mix, campaign orchestration, and always-on demand programs aligned to customer and decision stages
• Optimizing the end-to-end digital customer journey to maximize engagement, conversion, and pipeline contribution (Marketing Sourced, Marketing Influenced, ROMI and ROAS)

Search & Paid Media – Paid/SEO/AEO/GEO

• Leading SEM/paid search and paid media (paid social, display) strategy to drive qualified traffic, visibility, and lead capture across priority verticals
• Owning organic search (SEO) and emerging Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to maximize discoverability across search and AI-driven engines
• Managing budget, bid, keyword, and channel optimization to maximize efficiency and return on ad spend (ROAS)
• Managing agency and media partner relationships, holding partners accountable to performance, quality, and ROI

Account-Based Marketing (ABM)

• Defining and owning the enterprise ABM strategy, target account selection, and tiering in partnership with Sales and Account Management.
• Building 1:1, 1:few, and 1:many ABM programs that engage priority accounts with personalized, multi-channel digital experiences.
• Leading key ABM initiatives (including paid media, social, email nurture, targeted account plays) and expanding into new formats and emerging channels (video, personalization, AI-enabled targeting)
• Aligning ABM plays with Sales to accelerate engagement, pipeline, and revenue across priority accounts

Marketing Operations, Technology & Automation

• Owning the MarTech stack (marketing automation, analytics and other platforms) and ensuring integration with Salesforce and the broader commercial technology ecosystem.
• Building and standardizing marketing operations processes, campaign workflows, and project management disciplines across the marketing organization.
• Building lead scoring, nurture, and lifecycle automation to accelerate lead-to-revenue velocity
• Ensuring data governance, privacy compliance, and a single view of digital engagement across GXO.

Change Leadership & Team Management

• Define and design the new digital marketing operating model, roles & responsibilities, digital framework and governance charter
• Establish the digital campaign lifecycle process (plan -> build -> activate -> optimize)
• Drive adoption of new digital processes, martech, and ways of working through change management and stakeholder engagement
• Build and lead the team responsible for Marketing Operations, Digital Campaigns, Analytics, and Project Management, setting the standard for GXO

Analytics, Measurement & Innovation

• Owning marketing analytics and reporting – tracking traffic, engagement, conversion, pipeline (influenced/sourced), ABM account engagement, and ROMI
• Optimizing digital and ABM programs based on data and testing (A/B, multivariate), leading an insight-to-action approach
• Testing new technologies, AI, and personalization to enhance scalability and future readiness

What you need to succeed at GXO:

• Bachelors Degree Required – Marketing, Digital, or related field; MBA or Post Graduate Degree very nice to have. Digital Marketing/ABM/Search & Paid Media Certifications (e.g., Google Analytics/Ads, Google/Microsoft Search Ads, HubSpot/Marketo, 6sense/Demandbase) nice to have.
• 10-15 years in a Fortune 500 company B2B Required; deep digital marketing, ABM, and demand generation experience required;
• Proven experience leading Search & Paid Media – paid search (SEM), paid media (paid social, display, programmatic), organic search (SEO), and emerging AEO/GEO – with accountability for budget and return on ad spend (ROAS) required.
• Demonstrated experience selecting and managing search and media agencies/partners, holding them accountable to performance, quality, and ROI, highly desired.
• Deep knowledge in marketing automation, ABM platforms, website/SEO/SEM/AEO/GEO, paid media, and analytics platforms highly desired.
• Logistics and 3PL industry is a plus or vertical adjacent required.
• Knowledge of Sales and Marketing tools including (Salesforce.com, Marketing Automation, ABM, Search/Ad platforms, Web Analytics, and Project Management) required.
• 3PL Logistics, Warehouse Automation, WMS and appetite for AI; Mastery of Digital Marketing, Search & Paid Media, ABM, and Marketing Technology is a must
• Travel 10%-20% inclusive of global travel

Hybrid Charlotte NC, Fort Lauderdale FL, Greenwich CT, Irving TX
We are eager to attract the best, so we offer competitive compensation and a generous benefits package, including full health insurance (medical, dental and vision), 401(k), life insurance, disability and more.
GXO is a leading provider of cutting-edge supply chain solutions to the most successful companies in the world. We help our customers manage their goods most efficiently using our technology and services. Our greatest strength is our global team – energetic, innovative people of all experience levels and talents who make GXO a great place to work.
We are proud to be an Equal Opportunity employer including Disabled/Veterans.
GXO adheres to CDC, OSHA and state and local requirements regarding COVID safety. All employees and visitors are expected to comply with GXO policies which are in place to safeguard our employees and customers.
All applicants who receive a conditional offer of employment may be required to take and pass a pre-employment drug test.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. Review GXO's candidate privacy statement here.