Vice President, Demand Generation

ON24; San Francisco (CA); Hybrid; USD 225,000 - 275,000; Full time

Job summary

A leading company in dynamic engagement solutions seeks a Vice President of Demand Generation to spearhead their demand generation efforts. The ideal candidate will have extensive B2B marketing experience and a proven ability to drive demand strategies that yield high revenue growth. This role includes managing a global team and collaborating with various departments to create high-impact campaigns. Competitive compensation and robust benefits package included, reflecting the high stakes and importance of demand generation in a technology-driven market.

Benefits

Health benefits including medical, dental, and vision plans

Unlimited PTO policy and wellness days

11 paid company holidays and 3 additional floating days

Employee Stock Purchase Plan

401K Plan with employer match

Reimbursements for home office expenses

Qualifications

• 10+ years of experience in B2B marketing with a track record in demand generation.
• Deep expertise in ABM, digital marketing, and lead nurturing.
• Strong knowledge of modern marketing tech stacks.

Responsibilities

• Develop and lead global demand generation strategy focused on pipeline creation.
• Oversee lead generation and optimizing conversion processes.
• Manage budget planning and ROI analysis across demand programs.

Skills

B2B marketing

Demand generation

ABM

Analytical skills

Leadership

Tools

Marketo

Salesforce

6sense

Demandbase

Drift

Job description

ON24 is on a mission to help businesses bring their go-to-market strategy into the AI era and drive cost-effective revenue growth. Through its leading intelligent engagement platform, ON24 enables customers to combine best-in-class experiences with personalization and content, to capture and act on connected insights at scale.

ON24 provides industry-leading companies, including 3 of the 5 largest global technology companies, 3 of the 5 top global asset management firms, 3 of the 5 largest global healthcare companies and 3 of the 5 largest global industrial companies, with a valuable source of first-party data to drive sales and marketing innovation, improve efficiency and increase business results. Headquartered in San Francisco, ON24 has a wide global footprint with offices in key regions, including London, Singapore and Sydney. For more information, please visit www.ON24.com.

Role Overview:

The Vice President of Demand Generation will be responsible for designing and executing a comprehensive, multi-channel demand strategy that accelerates pipeline and revenue growth across direct and indirect sales teams. This role will lead a global team and collaborate closely with stakeholders across product marketing, brand, corporate communications, sales development, regional marketing, and sales to align and execute high-impact demand generation programs.

Responsibilities:

Develop and lead ON24’s global demand generation strategy focused on scalable pipeline creation and revenue growth through integrated campaigns, ABM programs, and digital initiatives.

Develop quarterly demand generation strategy, tactical plan, channel mix, and reporting to deliver inbound pipeline and revenue targets by business segment.

Manage and report on inbound pipeline contribution, leading indicators, and performance by segment and channel.

Oversee all aspects of demand creation, from lead generation and nurturing to conversion and pipeline acceleration.

Partner with Sales, Marketing, and Customer Success leadership to manage and optimize a unified lead management and customer lifecycle process including lead scoring, qualification, routing, and nurturing.

Align with regional teams to ensure local relevancy and responsiveness to market dynamics and opportunities.

Drive a high-performing digital motion across paid and organic channels with the goal of driving quality traffic, improving conversion rates, and delivering a user-centric experience.

Implement and refine data-driven testing strategies to improve campaign effectiveness, including A/B and multivariate testing.

Establish and report on key performance metrics across the funnel (MQLs, SQLs, pipeline, revenue, CAC, conversion rates, etc.), enabling real-time optimization.

Select, manage, and scale external partners and agencies that support demand generation efforts (e.g., SEO, SEM, content, design, marketing automation).

Manage budget planning, allocation, and ROI analysis across demand programs.

Drive marketing technology strategy and data infrastructure in collaboration with marketing operations and IT, ensuring effective process governance and measurement.

Foster a high-performance, data-driven culture rooted in testing, iteration, and innovation.

Skills & Experience:

10+ years of B2B marketing experience, with a strong track record in leading demand generation for enterprise SaaS or technology companies.

Demonstrated success building and scaling demand generation programs that drive pipeline and revenue growth in high-growth environments.

Deep expertise in ABM, digital marketing, content marketing, marketing automation, lead nurturing, and pipeline acceleration.

Strong analytical mindset with the ability to forecast, model, and optimize ROI across campaigns and channels.

Experience collaborating with and influencing cross-functional teams, including sales, marketing, operations, and customer success.

Strong knowledge of modern marketing tech stacks (e.g., Marketo, Salesforce, 6sense, Demandbase, Drift, etc.).

Excellent leadership, communication, collaboration, and project management skills.

Passion for continuous learning, innovation, and driving measurable outcomes.

Perks & Benefits:

Health benefits designed to fit the needs of you and your family — including medical, dental, and vision plans

Unlimited PTO policy and wellness days to log off and recharge

11 paid company holidays for US-based employees + 1 Floating Holiday + 2 Floating Wellness days

Employee Stock Purchase Plan

401K Plan with employer match

Reimbursements covering home office expenses

The base pay range for this position is $225,000to $275,000. This range is not a guarantee of actual compensation that may be earned nor a promise of any specific pay for any specific employee, which is always dependent on relevant experience, education, skills, location, and other applicable factors.

EEOC:

ON24 is proud to be an equal employment opportunities (EEO) workplace to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, ON24 complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Pursuant to the San Francisco Fair Chance Ordinance, ON24 will consider for employment qualified applicants with arrest and conviction records.

#LI-Hybrid