Vice President, Consumer Earned Media

FleishmanHillard; Washington; On-site; USD 180,000 - 260,000; Full time

Job summary

FleishmanHillard, a global communications agency, seeks a Vice President in New York to lead earned media for a major client. This role demands strategic leadership, deep media relations, and the ability to influence both the account and the broader team.

You will shape the team’s approach and drive high-impact placements in a fast-paced environment. Ideal candidates have 10+ years of consumer marketing campaign leadership, agency experience, and strong executive presence.

Qualifications

• Minimum 10 years leading consumer marketing campaigns.
• Agency experience required; in-house is a plus.
• Strong knowledge of lifestyle and entertainment media.

Responsibilities

• Deliver proactive communication to clients and team leads.
• Build and maintain relationships with top-tier journalists.
• Lead launches: messaging, asset creation, earned outreach.
• Mentor junior staff and foster a culture of excellence.
• Maintain high-quality work under high-volume workloads.

Skills

Media relations

Leadership

Client communication

Strategic thinking

Education

Bachelor's degree in communications

Job description

Agency: FleishmanHillard

Job Function: Consulting

Job Subfunction: Business and Change Consulting

Job Description

Position Overview

FleishmanHillard, a global communications agency, has an immediate opening for a Vice President in our New York office. This Earned Media Lead role provides a fantastic opportunity for a passionate, proactive communications professional with strong communication skills to join the leadership team of one of the agency's largest clients. Because the client is laser-focused on earned media and its impact, this is a highly visible, high-impact position with significant influence on both the account and the broader team. The Earned Media Lead will be a central player, with many eyes on their work and a direct hand in shaping the team's approach and the client's success in the earned media space.

Responsibilities/Areas of Focus

• Proactive Communication: Deliver clear, timely updates to clients and team leads. Tailor all communications to audience needs, with client-ready materials that require no senior review. Provide timely responses and proactive updates to clients, anticipating needs and addressing questions before they arise. Proactively share updates and strategic shifts.
• Media Relationships & Trend Awareness: Build and maintain strong connections with top-tier journalists and editors. Stay ahead of media trends, editorial needs, and industry shifts-translating insights into actionable recommendations and securing high-impact placements. Demonstrate a proactive approach to securing high-impact media coverage through both established relationships and creative outreach. Bring unexpected, culturally relevant ideas to the table to keep clients ahead of the curve.
• Strategic & Independent Thinking: Analyze challenges, develop solutions, and bring strategic ideas to the table.
• Leadership & Team Development: Manage and mentor junior team members, providing hands‑on coaching and fostering a culture of learning and excellence. Lead by example; set and uphold high standards for quality, accountability, and collaboration. Drive continued collaboration across leadership bench to ensure alignment from all parties.
• Professional Excellence: Work with clients who are exceptionally knowledgeable and discerning about earned media, requiring you to operate at the very top of your game. Bring pride, passion, and hunger for outstanding work to everything you do. Serve as a true partner, offering innovative thinking, expertise, and reliability.
• Ability to Manage Volume in a Fast-Paced Environment: Thrives under pressure and excels at juggling multiple priorities, deadlines, and projects simultaneously. Maintains high quality and attention to detail despite shifting demands. Brings strong organizational skills, adaptability, and a calm, solution-oriented approach to high-volume workloads-ensuring nothing falls through the cracks.
• Executive Presence: Demonstrates confidence, poise, and credibility in all interactions-both internally and with clients. Communicates complex ideas clearly and succinctly, adapts messaging for senior audiences, and effectively manages high-stakes conversations. Projects leadership in meetings, inspires trust, and is comfortable representing the team to executives and external partners.

FleishmanHillard values the importance of impact and inclusion to strengthen the bonds between us, grow our people and create spaces for everyone to thrive. We stay true to our commitment to our people and the communities in which we live and work. As part of our ongoing effort to be the world’s most inclusive agency, we are committed to seeking candidates who possess and demonstrate a profound interest in furthering our impact and inclusion goals.

Qualifications

• A minimum of 10 years of demonstrably significant and successful experience in creating and leading impactful, comprehensive consumer marketing campaigns that integrate all facets of the marketing and communications mix. Agency experience is a must and in-house experience, particularly in a fast-pace environment, is a plus. Knowledge of lifestyle and entertainment media is a must, with travel and dining media a plus.
• Experience leading and managing all aspects of launches, including messaging, materials creation, earned outreach, and overseeing others to drive programs to conclusion.
• Advanced knowledge of brand marketing, media relations, and well-developed skills in building and maintaining traditional and digital media relationships. A