Vice President, Brand Communications (Lifestyle/Sports)

FleishmanHillard; Austin (TX); Hybrid; USD 95,000 - 175,000; Full time

Job summary

FleishmanHillard, a leading global communications agency, is seeking a Vice President to join our Brand Impact Practice. You will lead strategic programs for national lifestyle brands and sports marketing, guiding integrated teams across intelligence, creative, planning, media, social, and activations to drive measurable outcomes.

Open to candidates in Dallas, Austin or Houston, the role requires a seasoned executor who can balance client counsel with team leadership, manage multiple

Job description

FleishmanHillard, a leading global communications agency, has an immediate need for a Vice President to join our Brand Impact Practice and play a strategic role with national lifestyle brands and sports marketing programs. This integrated marketing and communications leader must have a proven track record of leading sizable, integrated teams and developing earned-first creative programs that combine the power of intelligence, creative and planning, media, social, influencers, partnerships and activations and drive measurable outcomes.

We are seeking a big picture thinker who can provide on-the-spot client counsel and a clear point of view to marketing and comms clients, while also inspiring our team to produce exceptional work and champion new ideas. This leader will manage integrated brand impact initiatives, coordinate cross-functional teams, and deliver measurable results under tight timelines and at a fast pace. Working closely with senior account leadership, the VP will own program delivery, stakeholder communication, and execution excellence.

The ideal candidate is a seasoned program executor with experience in premium consumer segments (lifestyle, food & beverage, personal finance, sports and/or retail), strong coordination and communication skills, and the ability to thrive in a high-velocity, complex environment. Open to candidates located in Dallas, Austin or Houston.

FleishmanHillard values the importance of impact and inclusion to strengthen the bonds between us, grow our people and create spaces for everyone to thrive. We stay true to our commitment to our people and the communities in which we live and work. As part of our ongoing effort to be the world’s most inclusive agency, we are committed to seeking candidates who possess and demonstrate a profound interest in furthering our impact and inclusion goals.

What You'll Do:

• Own day-to-day program management and execution for major premium consumer brand clients, translating strategic direction into actionable deliverables.
• Manage integrated communications programs that span earned media, influencer partnerships, content, social, experiential, and digital channels—working efficiently under tight timelines and shifting priorities.
• Drive on-time, on-budget delivery of program milestones while maintaining quality standards and brand alignment.
• Manage timelines, resources, and logistics to ensure seamless execution across multiple workstreams.
• Lead and coordinate integrated agency team (IAT) and communications across account team and clients’ agencies
• Coordinate with internal teams across multiple workstreams; ensure clarity on deliverables, deadlines, and accountability.
• Partner with influencer, strategy, content, paid, analytics, and creative teams to execute integrated programs.
• Support team members with clear direction, remove blockers, and maintain momentum in a fast-paced environment.
• Serve as primary point of contact for day-to-day client communication, program updates, and issue resolution.
• Navigate competing priorities and stakeholder needs with professionalism and responsiveness.
• Keep senior leadership informed on program progress, risks, and outcomes.
• Collaborate with agency partners to align on execution and measurement.
• Identify tactical opportunities within programs to enhance impact or efficiency.
• Recommend process improvements and best practices to streamline execution.
• Monitor emerging trends and cultural moments for real-time program optimization.

Qualifications

• 10+ years of consumer brand experience in program management, account coordination, or execution roles at a leading PR or communications agency with global/national brands
• Understanding of sports including football and basketball (NFL, NCAA) and high-profile partnerships preferred
• Demonstrated ability to manage multiple programs simultaneously and deliver under tight timelines and high-pressure environments.
• Strong expertise in integrated communications program execution with understanding of premium consumer values and behaviors.
• Exceptional organizational skills, attention to detail, and ability to manage competing priorities without losing quality.
• Proven ability to coordinate across teams, manage stakeholders, and communicate clearly and concisely.
• Strong command of cultural insights and consumer trends—particularly as it relates to premium segments, lifestyle categories and sports.
• Exceptional written and verbal communication; ability to synthesize complex information quickly.
• Experience coordinating with agency partners and managing external resources.
• Comfort with fast-paced environments and ability to stay calm and solutions-focused under pressure.

Our Story

FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2020, 2021 and 2022 Campaign Global PR Agency of the Year; 2023 ICCO Large Agency of the Year – The Americas; 2022 and 2023 PRWeek U.S. Agency of the Year; 2022 and 2023 PRWeek U.S. Outstanding Extra-Large Agency of the Year; 2023 Campaign US PR Agency of the Year; 2021 PRovoke APAC Consultancy of the Year; and 2021 PRWeek UK Large Consultancy of the Year. FleishmanHillard is part of Omnicom PR Group and has nearly 80 offices in more than 30 countries, plus affiliates in 45 countries.

FleishmanHillard offers a hybrid work model and seeks employees who are comfortable working in the office for a portion of their week, in accordance with their local office hybrid work policy. We value the collaboration and camaraderie that in-person interactions provide, but also understand the importance of flexibility and balance in our employees’ lives. We acknowledge that our people are diverse individuals with unique circumstances and needs, and therefore our goal is to foster a productive and inclusive work environment where all employees can thrive, both in and out of the office.

FleishmanHillard is an Equal Opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, alienage, citizenship status, sexual orientation, genetic information, or any other protected class under federal, state or local laws.

The anticipated salary range for this Vice President position is $95,000 – $175,000.

Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications and geography. A range of medical, dental, vision, 401(k) matching, paid time off and/or other benefits also are available.