Vice President, Communications

Brobston Group; New York (NY); On-site; USD 180,000 - 320,000; Full time

Job summary

Cartier North America seeks a Vice President of Communications to lead an integrated communications strategy that translates global priorities into client-focused plans.

This senior leader will unify media, direct-to-consumer communications, public relations, and talent partnerships to strengthen brand desirability, client engagement, and business impact, collaborating with executives, global teams, and agencies.

Qualifications

• 15+ years of progressive experience in communications strategy, media, public relations, integrated marketing, celebrity or talent relations, or a related field, including significant senior leadership experience.

Responsibilities

• Define short- and long-term communications strategy aligned with brand positioning and business priorities.
• Lead media and direct-to-consumer communications, full-funnel storytelling, and investment decisions.
• Guide press strategy, brand storytelling, and relationships with media and editors.

Skills

Senior leadership

Communications strategy

Media relations

Public relations

Integrated marketing

Celebrity/talent relations

Budget management

Executive presence

Team leadership

Strategic planning

Job description

Summary

The Vice President of Communications leads the integrated communications strategy for Cartier North America, translating global brand priorities into client-focused plans. This senior leader brings media, direct-to-consumer communications, public relations, and talent partnerships together to strengthen brand desirability, client engagement, and business impact. The role works closely with executive leaders, global teams, and agency partners.

Responsibilities

• Define short- and long-term communications strategy and align it with brand positioning, business priorities, and client strategy.
• Lead media and direct-to-consumer communications, full-funnel storytelling, and communications investment decisions.
• Guide press strategy, brand storytelling, and relationships with media, editors, stylists, and industry voices.
• Lead celebrity, talent, entertainment, and cultural engagement strategies and partnerships.
• Build, develop, and empower a high-performing communications organization and foster cross-functional collaboration.
• Establish KPIs and measurement frameworks, use insights to make recommendations, and optimize campaigns and investments.
• Assess and manage agency partnerships, capabilities, expectations, and performance.

Requirements

• 15 or more years of progressive experience in communications strategy, media, public relations, integrated marketing, celebrity or talent relations, or a related field, including significant senior leadership experience.
• Deep understanding of the luxury environment, client journey, and historic brand management.
• Proven ability to set enterprise, regional, or market-level strategy and translate global priorities into locally relevant execution.
• Executive presence and ability to influence senior leaders in a complex, matrixed organization.
• Strong people leadership skills and experience building and developing high-performing teams.
• Strategic, culturally fluent, commercially aware, and able to navigate ambiguity while delivering measurable outcomes.
• Ability to manage communications budgets with a focus on return on investment.