Vice President, Client Service

Kantar; Atlanta (GA); Hybrid; USD 250,000 - 350,000; Full time

Benefits offered by this job

Medical plans with comprehensive cover

Health Savings Account/FSA

Dental, Vision benefits

Wellness Program

401k with match

Tuition Reimbursement

Unlimited PTO

Job summary

Kantar seeks a visionary Vice President of Marketing Science to lead the Analytics and Measurement function for our Media Team. This senior role drives cross‑channel measurement strategies across digital, TV, streaming and more to maximize ROI and long‑term impact.

You will design analytics frameworks, lead a small team of marketing scientists, and translate complex findings into executive‑level insights and dashboards that inform data‑driven decisions across channels and stakeholders.

Qualifications

• 15+ years in marketing analytics or marketing science with leadership.
• Deep cross‑channel media measurement knowledge.
• Proficiency in SQL, Python or R for analytics.
• Excellent ability to translate data into strategic recommendations.
• Bachelor’s degree required; MBA/MS a plus.
• Experience mentoring small teams and cross-functional partnerships.

Responsibilities

• Develop and own omni‑channel media measurement strategy and frameworks.
• Define KPIs and measurement plans across all media channels.
• Inform multi‑touch attribution methodologies and optimize media investment allocation.
• Lead a rigorous test‑and‑learn agenda with A/B and multivariate testing.
• Synthesize analytical findings into executive‑ready insights and dashboards.

Skills

Marketing analytics

Leadership

Cross-channel measurement

Data storytelling

Education

Bachelor’s degree in quantitative field

Master’s or MBA is a plus

Tools

SQL

Python

R

Job description

Vice President, Marketing Science

Location(s): Hybrid - New York, Chicago, Atlanta

Role Overview

We are seeking an experienced and visionary Vice President of Marketing Science to lead our Media Team’s analytics and measurement function. In this senior leadership role, you will spearhead cross‑channel media measurement strategies—encompassing digital, social, search, linear TV, streaming, and more—to maximize media ROI and long‑term business impact. As both a strategic leader and hands‑on expert, you will design and implement robust marketing analytics frameworks such as multi‑touch attribution and test‑and‑learn experimentation, empowering data‑driven media planning, optimizing cross‑channel investment decisions, and translating complex analysis into clear, executive‑ready insights that drive business growth.

Key Responsibilities

• Develop and own the omni‑channel media measurement strategy and frameworks that align with business objectives.
• Define key performance indicators (KPIs) and success metrics for campaigns and establish measurement plans to evaluate performance across all media channels.
• Inform the development and application of multi‑touch attribution methodologies to quantify the contribution of each marketing channel and guide media investment allocation for maximum ROI.
• Lead a rigorous test‑and‑learn agenda, including A/B and multivariate testing, lift studies, and incrementality experiments, ensuring robust experimental design and statistical analysis.
• Drive analysis of long‑term media performance trends and customer behavior, providing insights on media contributions to longitudinal growth, brand equity, and customer lifetime value.
• Synthesize complex analytical findings into clear, compelling narratives for senior executives and cross‑functional teams, producing executive‑friendly dashboards and ROI storytelling.
• Partner closely with media planning, strategy, channel activation, finance, and business stakeholders to embed analytics into decision‑making and advise on data‑driven optimizations.
• Serve as the organization’s subject‑matter expert on media analytics and marketing science, staying at the forefront of industry best practices and advocating for innovative measurement approaches.
• Ensure the data infrastructure, tracking, and analytics tools support accurate measurement and real‑time insights, collaborating with technology and data teams to maintain clean data pipelines.

Leadership & Team Management

• Build and lead a small team of marketing science and analytics professionals, providing mentorship and fostering a culture of continuous learning.
• Act as a key member of the media leadership team, working with other department heads to embed analytics into overall media strategy and champion data‑driven thinking.
• Balance high‑level strategic vision with hands‑on involvement in complex analysis, ensuring the team’s work meets the highest standards of rigor.
• Communicate regularly with senior executives, clients, and partners as the primary point of contact for media measurement expertise.

Qualifications & Experience

• 15+ years of experience in marketing analytics, media measurement, or marketing science roles (agency or brand‑side) with significant leadership responsibility.
• Deep understanding of cross‑channel media (digital, social, search, programmatic, OTT/TV, etc.) and measurement.
• Advanced proficiency in marketing analytics techniques—including statistical analysis, predictive modeling, and experimental design—and familiarity with data tools such as SQL, Python, or R.
• Exceptional ability to translate complex data into clear insights and strategic recommendations, with strong presentation and storytelling skills.
• Demonstrated success in leading and mentoring small teams and in cross‑functional partnership across strategy, marketing, finance, and technical teams.
• Bachelor’s degree in a quantitative or relevant field required; Master’s or MBA is a plus.
• Strong knowledge of the advertising/marketing industry’s measurement landscape and key vendors/technologies.

Benefits

• Medical plans with comprehensive coverage.
• Health Savings Account/FSA.
• Dental, Vision benefits.
• Wellness Program.
• 401k with match.
• Tuition Reimbursement, commuter benefits.
• Unlimited PTO.

Equal Opportunity

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.