Vice President, Analytics

Jobtailor; Colorado; On-site; USD 180,000 - 240,000; Full time

Job summary

Jobtailor is seeking a Senior Marketing Analytics Leader in Colorado to design and execute cross-channel measurement strategies, including attribution, incrementality, and testing roadmaps. You will oversee holistic reporting and dashboarding, and partner with media strategy, activation, and creative teams to embed data and analytics into every campaign.

You will lead a high-performing analytics team, mentor staff, manage vendor relationships, and stay ahead of privacy rules and evolving tech.

Qualifications

• 10+ years of experience in marketing/advertising analytics.
• Proven ability to translate analytics into concrete client actions.
• Expertise with Tableau, SQL, and Adverity.

Responsibilities

• Oversee cross-channel measurement strategies including attribution modeling and testing roadmaps.
• Provide holistic marketing performance reporting and dashboarding.
• Evaluate media measurement vendors and manage budgets.
• Optimize cross-channel response analytics and media plans.
• Lead in-channel response attribution analytics and investment planning.
• Ensure accurate data infrastructure and on-time, complete reporting.
• Support new business development activities.
• Advise clients to evolve measurement maturity and data-informed decisions.
• Lead and grow a high-performing analytics team.
• Collaborate with media strategy, activation, ad ops, and creative teams.
• Monitor data privacy regulations, measurement trends, and emerging tech.

Skills

Leadership

Mentorship

Change management

Project management

Analytical storytelling

Tools

Tableau

SQL

Adverity

Job description

• Oversee the design and execution of cross-channel measurement strategies, including attribution modeling, incrementality, brand lift studies, and testing roadmaps.
• Holistic marketing performance reporting & dashboarding
• Media measurement vendor evaluation, contracting & budget management
• Cross-channel response analytics & media plan optimization
• In-channel response attribution analytics & investment plan optimization
• Ensuring effective data infrastructure and reporting defined as accurate, on-time, complete and supporting client’s unique requirements
• New Business Development support
• Serve as a senior strategic advisor to clients, helping them evolve their marketing measurement maturity and drive data-informed decision making.
• Lead and grow a high-performing analytics team, fostering a culture of innovation, collaboration, and continuous learning.
• Partner with internal stakeholders—media strategy, activation, ad ops, creative—to ensure data and analytics are seamlessly integrated into every stage of campaign development and execution.
• Maintain a pulse on emerging data privacy regulations, measurement trends, and evolving media technologies.

Requirements

• 10+ years of experience in marketing/advertising analytics
• Demonstrated success in helping clients take concrete action based on analytics and data
• Expertise with analytics reporting and data platforms Tableau, SQL, Adverity
• Strong understanding of data and ad tech ecosystem, with a focus on digital environment
• Strong leadership, mentorship, and change management skills
• Strong project management skills and the ability to simultaneously lead multiple ongoing project streams
• Advanced critical thinking skills in using data and analysis to develop logic-driven point of views and insights
• Strong communication skills to convert complex analytical processes into easily digestible messaging, both verbally and in writing and with an attention to detail