Vice President — Card Acquisition Strategy, Offers & Channel Optimization

JPMorgan Chase; Wilmington (DE); On-site; USD 124,000 - 185,000; Full time

Job summary

JPMorgan Chase in Wilmington, DE seeks a Vice President to lead card acquisition strategy, offers and channel optimization, shaping how customers discover and apply for cards at scale. You will translate performance insights into actions that improve conversion and profitability, partnering with internal teams and a co-brand partner.

The role demands 7+ years in credit card marketing or related fields, strong data-driven decision making, governance discipline, and the ability to influence

Qualifications

• 7 years of experience in credit card acquisition, financial services marketing, growth strategy, digital product, or a related field
• Strong knowledge of acquisition offer strategy, marketing investment planning, and campaign performance management
• Experience managing acquisition channels and improving digital application journeys and funnel performance
• Data-driven evaluation of performance across offer, channel, segment, model treatment, cost, conversion, portfolio quality
• Ability to balance growth, customer experience, profitability, partner commitments, governance requirements, and risk boundaries
• Strong communication skills with the ability to translate complex analysis into clear recommendations
• Proven ability to influence and align stakeholders in a matrixed environment without direct authority
• Experience working in a controlled environment with strong documentation, approvals, and governance routines
• Ability to plan and execute launch readiness, testing, validation, and post-launch performance reviews
• Strong execution skills, timelines, dependencies, and cross-functional delivery
• High ownership mindset with the ability to operate with ambiguity while staying outcome-focused

Responsibilities

• Lead new account acquisition strategy, including investment planning, channel prioritization, and performance optimization
• Partner with an external co-brand partner on acquisition strategy, marketing execution, and launch readiness
• Own offer strategy and investment planning, ensuring alignment to approved commitments and governance requirements
• Set and evolve acquisition channel strategy, including expansion opportunities and performance targets
• Improve the digital application flow and card selection experience to reduce friction and increase conversion
• Drive requirements for new launches, coordinating across business, marketing, channel, analytics, risk, compliance, and operations
• Provide data-driven input to underwriting, lending, and pricing discussions to support responsible growth
• Monitor campaign, channel, funnel, and model performance; identify drivers, risks, and recommended course corrections
• Support testing, validation, post-launch reviews, and issue remediation plans
• Maintain operating discipline through documentation, approvals, tracking, and executive updates
• Partner across marketing, product, analytics, finance, risk, legal, compliance, operations, and technology to execute plans

Skills

Credit card acquisition

Marketing strategy

Channel management

Data-driven decision making

Governance & compliance

Stakeholder influence

Launch readiness

Performance measurement

Cross-functional collaboration

Communication

Ambiguity tolerance

Job description

Vice President — Card Acquisition Strategy, Offers & Channel Optimization

Wilmington, DE, United States

Job Information

• Job Identification 210784174

• Job Category Marketing Strategy

• Business Unit Consumer & Community Banking

• Posting Date 09/30/2026, 02:44 PM

• Locations 301 N Walnut St, Wilmington, DE, 19801, US450 W 33rd St, New York, NY, 10001, US

• Job Schedule Full time

• Base Pay/Salary Wilmington,DE $123,500.00-$185,000.00; New York,NY $133,000.00-$195,000.00

Job Description

Lead acquisition offers, channels, and investment planning to grow new accounts and improve application performance. Help shape how customers discover, apply for, and choose a card experience at scale. You will turn data into decisions that drive responsible growth across offers, channels, and the application journey.

As a Vice President, Acquisition Strategy in the Card Acquisition and Growth team, you will lead an integrated strategy to grow new accounts by optimizing offers, channel investment, and the end-to-end application experience. You will partner closely with an external co-brand partner and internal teams to align plans to business goals, governance requirements, and risk boundaries. Your work will translate performance insights into clear actions that improve conversion, portfolio quality, and sustainable profitability.

Job responsibilities

• Lead new account acquisition strategy, including investment planning, channel prioritization, and performance optimization

• Partner with an external co-brand partner on acquisition strategy, marketing execution, and launch readiness

• Own offer strategy and investment planning, ensuring alignment to approved commitments and governance requirements

• Set and evolve acquisition channel strategy, including expansion opportunities and performance targets

• Improve the digital application flow and card selection experience to reduce friction and increase conversion

• Drive requirements for new launches, coordinating across business, marketing, channel, analytics, risk, compliance, and operations

• Provide data-driven input to underwriting, lending, and pricing discussions to support responsible growth

• Monitor campaign, channel, funnel, and model performance; identify drivers, risks, and recommended course corrections

• Support testing, validation, post-launch reviews, and issue remediation plans

• Maintain operating discipline through documentation, approvals, tracking, and executive updates

• Partner across marketing, product, analytics, finance, risk, legal, compliance, operations, and technology to execute plans

Required qualifications, capabilities, and skills

• 7 years of experience in credit card acquisition, financial services marketing, growth strategy, digital product, or a related field

• Strong knowledge of acquisition offer strategy, marketing investment planning, and campaign performance management

• Experience managing acquisition channels and improving digital application journeys and funnel performance

• Demonstrated ability to use data to evaluate performance across offer, channel, segment, model treatment, cost, conversion, and portfolio quality

• Ability to balance growth, customer experience, profitability, partner commitments, governance requirements, and risk boundaries

• Strong communication skills with the ability to translate complex analysis into clear recommendations

• Proven ability to influence and align stakeholders in a matrixed environment without direct authority

• Experience working in a controlled environment with strong documentation, approvals, and governance routines

• Ability to plan and execute launch readiness, testing, validation, and post-launch performance reviews

• Strong execution skills, including managing timelines, dependencies, and cross-functional delivery

• High ownership mindset with the ability to operate with ambiguity while staying outcome-focused

Preferred qualifications, capabilities, and skills

• Familiarity with underwriting, lending, pricing, credit decisioning, or model strategy

• Experience partnering with a co-brand or retail partner on acquisition and marketing execution

• Experience improving application experience through experimentation, testing, and iterative optimization

• Ability to build investment cases and connect marketing spend to business outcomes and portfolio quality

• Experience leading performance diagnostics and translating insights into operating plans

• Experience presenting to senior leaders with concise narratives and clear trade-offs

• Background coordinating with risk, compliance, and legal partners on marketing and customer journeys

Applicants must be authorized to work for any employer in the US. We are not able to provide immigration sponsorship or take over sponsorship of an employment visa at this time. Final job grade level and corporate title will be determined at time of offer and may differ from this posting.

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs (https://careers.jpmorgan.com/us/en/how-we-hire/faqs) for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

We offer a broad array of credit cards to meet the needs of individuals and small businesses, including Chase-branded and co-branded cards in partnership with well-known companies and organizations. Merchant Services is a leading provider of payment, fraud and data security for companies, capable of authorizing transactions across global currencies.