Vice President, Business Marketing

IPG DXTRA; Baltimore (MD); Hybrid; USD 113,000 - 150,000; Full time

Job summary

An innovative agency is on the lookout for a Vice President of Business Marketing to lead integrated digital marketing strategies. This dynamic role involves collaborating with clients on high-impact campaigns, managing marketing automation, and developing compelling content. You will work in a hybrid environment, balancing remote and onsite collaboration, while driving business growth for major brands. If you have a passion for digital storytelling and a proven track record in B2B marketing, this is your chance to shine in a role that values creativity and strategic thinking. Join a team that champions curiosity and inclusion while making a real impact in the marketing landscape.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

401k with Employer Match

Tuition Reimbursement

Flexible Holiday Schedules

Short-Term Disability

Paid Family Leave

Juice Money - Monthly Health Reimbursement

Family Building Benefit

Qualifications

• 10-12 years of experience in digital marketing or agency settings.
• Expertise in B2B and integrated digital campaigns.
• Strong communication and collaboration skills.

Responsibilities

• Develop integrated marketing strategies for major campaigns.
• Execute digital engagement campaigns using automation tools.
• Conduct research for market landscape and audience targeting.

Skills

Digital Marketing Strategy

Marketing Automation

Content Development

User Journey Mapping

B2B Campaign Management

Communication Skills

Education

Bachelor's Degree

Master's Degree

Tools

Salesforce

Marketo

Pardot

Google Analytics

Hootsuite

Job description

Weber Shandwick - Baltimore

VICE PRESIDENT, BUSINESS MARKETING

Baltimore, Maryland, United States

Weber Shandwick is seeking a talented Vice President, Business Marketing (B2B)to join our team, part of Weber Advisory, a unit that combines brand and communications expertise with cultural understanding and insights to provide trusted, agile C-suite counsel that accelerates stakeholder and business value.

Working in our hybrid model - a mix of remote and onsite work - you'll help lead client partnerships focused on integrated digital marketing strategy and execution, across Baltimoreand our NA network, particularly in Washington, DC-embracing our values of curiosity, inclusion, courage and impact. Our Baltimore office is a part of the agency's South business unit, including Atlanta and DC.

On any given day, you'll work on marketing automation strategy, content development, mapping user journeys, liaising with clients on a paid campaign, and/or helping to launch a podcast.You'll bring a background indigitalstrategy, and experience managing integrated projects including websites, social, mobile and/or email campaigns.

The ideal candidate will be highly collaborative, solutions-oriented, and have a passion for digital innovation and telling brand stories across digital platforms, including constructing efficient nurture journeys and concepting content production. If this is you, let's talk!

RESPONSIBILITIES

• Develop and implement integrated marketing strategies for major campaigns, product launches anddigitalassets for the world's biggest brands with a mix of paid, owned and earned programs

• Executedigitalengagement campaigns for clients across sectors using marketing automation tools, especially for audiences with long sales cycles

• Conduct research for various deliverables, such as: market landscape, persona, competitor, content, and target audiences

• Serve as a leadbusiness marketingstrategist for key clients and internal teams

• Brainstorm and pitch compelling ideas for performance marketing campaigns and projects

• Inform the development of creative and editorial assets to resonate with clients' priority audiences and ensure channels are being used in high-value ways

• Manage multiple projects at various stages simultaneously, while managing budgets and staffing

• Oversee and work with internal teams on editorial planning, content development, paid media, monitoring/analytics, and ongoing social strategy

• Support new business development efforts

QUALIFICATIONS

• 10-12 years' experience

• Previous experience with a digital marketing ordigital agency strongly preferred

• Experience within energy, technology, manufacturing, healthcare/pharma, or similar verticals

• Proven expertise in B2B and/or integrateddigitalcampaigns

• Background in demand gen, lead gen, sales enablement, ABM and email marketing

• Experience with B2B automation platforms and MarTech tools (e.g. Salesforce, Marketo, Pardot)

• Experience working with creative and/or technical teams

• Success in participating in the new business process

• Outstanding written and verbal communication skills

• Familiarity and comfort working with senior-level clients as well as integrated agency teams

• Experience in managing/providing oversight for junior or mid-level team members

More on the Essentials:

• Thinking:Seeing the forest through the trees for our clients and not getting caught in the minutia. We celebrate intellectual curiosity and creativity.

• Communication:Speak, write and edit succinctly and compellingly.

• Storytelling:Understand the elements that make a story exciting, what brands are doing in the media ecosystem and across social platforms, and what they should do next.

• Management: Meet deadlines and deliver results. Work fast and work well.

• Interpersonal:Collaborate well, whether it's in our team, with client or network teams

• Passion: Be energized by delivering high-quality work, building close client relationships, and executing effectively. Be motivated by the work.

• Technical:Skills in Microsoft Office Suite (Word, Excel, Powerpoint), Analytics tools (Google Analytics, OpenGraph and Insights), research & execution tools (Hootsuite, Brandwatch). Experience with MarTech platforms such as Email Service Providers (ESP), Customer Relationship Management (CRM) and Content Management System (CMS) platforms. Media databases and social tracking tools are a bonus.

• Detail-Oriented:Whether it's a strategy presentation or monthly reporting insights, attention to detail and a commitment to delivering clear and precise work is essential.

• Spark:Understand what sets you apart.

• Growth: Recognizing where you can grow and be open to learning opportunities-enabling our team, agency and clients' success.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical


• Dental


• Vision


• 401k (with employer match)


• Tuition Reimbursement


• Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul


• MyDays - Flexible holiday schedules


• Short-Term Disability


• Paid Employee Family Leave


• Family Building Benefit

Salary range: $113,000 - $150,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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