Vice President, Brand & Strategic Communications

Christian Appalachian Project Group; Lexington (KY); On-site; USD 110,000 - 170,000; Full time

Job summary

Christian Appalachian Project seeks a Vice President of Marketing and Communications Strategy to lead CAP's brand, voice, and strategic direction. You will drive mission-focused marketing and communications across diverse channels, strengthening stakeholder engagement and philanthropy.

The role requires a senior executive with a proven track record in strategic marketing, brand management, and data-driven storytelling.

Qualifications

• Bachelor's Degree in Marketing, Communications, Public Relations, Journalism, Business, or related field – Required
• Master's Degree in Marketing, Communications, Public Relations, Business Administration, Nonprofit Leadership, or related field – Preferred
• Ten (10) or more years of executive-level experience in marketing, communications, public relations, brand management, nonprofit marketing, fundraising communications, or related fields
• Possess a Valid Kentucky Driver's License and CAP Driving Certification (or ability to obtain within 90 days) Required
• Excellent written, verbal, and interpersonal communication; ability to lead cross-functional teams

Responsibilities

• Lead strategic marketing, communications, and brand leadership aligned with CAP's mission and goals
• Oversee integrated campaigns across digital, print, social media, PR, fundraising, and stakeholder channels
• Develop executive communication strategies to enhance leadership visibility and organizational priorities
• Deliver KPI dashboards and performance reports to CAP Leadership with data-driven insights
• Guide brand governance and consistency across materials, digital platforms, and storytelling
• Foster collaboration across departments and external partners to advance CAP's mission

Skills

Executive leadership

Marketing strategy

Brand management

Public relations

Data analysis

Digital marketing

Content strategy

Education

Bachelor's Degree in Marketing/Communications/PR/Journalism/Business

Master's Degree in Marketing/Communications/Nonprofit Leadership

Tools

CRM systems

Marketing automation

Job description

Christian Appalachian Project seeks a Vice President of Marketing and Communications Strategy to lead CAP's brand, voice, and strategic direction. You will drive mission-focused marketing and communications across diverse channels, strengthening stakeholder engagement and philanthropy.

The role requires a senior executive with a proven track record in strategic marketing, brand management, and data-driven storytelling.