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Allegheny Conference on Community Development seeks a Vice President, Communications and Marketing to lead the marketing and communications team, shaping public image and brand strategy for regional economic development.
The role involves directing multi-channel campaigns, optimizing resources and vendor relationships, and serving as a senior advisor to leaders and the Board. Strong strategic writing, leadership, and cross-functional collaboration are essential.
The Vice President, Communications and Marketing serves as the executive lead for the client's marketing and communications team, playing a pivotal role in shaping public image, regional narrative, and brand strategy. This position is responsible for leading and managing strategic multi-channel communications, directing marketing initiatives, and overseeing the allocation of departmental resources, vendor partnerships, and staff. The role also involves serving as a senior strategic advisor to organizational leaders and the Board of Directors, collaborating cross-functionally with internal teams, and conceptualizing major campaigns and high-stakes communications.
Key responsibilities include developing and executing integrated communications and marketing strategies that advance economic development, business attraction, and policy priorities at various governmental levels. The Vice President will lead and develop the marketing and communications team, manage departmental resources and workflows, and oversee relationships with external agency partners and vendors. Additional duties involve serving as the primary speechwriter and thought-leadership architect for executive leadership, ensuring brand consistency across all platforms, providing strategic counsel during media opportunities and crisis scenarios, and establishing performance metrics to evaluate effectiveness.
The ideal candidate will have a bachelor's degree in Communications, Marketing, Public Relations, Public Policy, or a related field, with a master's degree or MBA preferred. A deep understanding of economic development, public policy, and advocacy landscapes is essential, along with 8 to 10+ years of progressive leadership experience in marketing, corporate communications, media relations, or public affairs. Superior strategic writing and verbal communication skills, executive presence, strong leadership abilities, and experience managing cross-functional initiatives and external partners are highly valued for this role.