Vice President, Ad Sales - Charlotte based

Spectrum; Charlotte (NC); On-site; USD 180,000 - 280,000; Full time

Job summary

Spectrum Reach in Charlotte seeks a seasoned sales leader to drive revenue growth across local and regional markets. You will oversee a large sales team, partner with senior leaders, and steer strategic plans to meet and exceed targets.

The role demands deep expertise in Advanced Advertising, streaming/CTV, and data-driven sales, with a proven record of building client strategy and expanding a client base nationwide. Frequent travel across NC and nearby states is required.

Qualifications

• 10+ years in media management or advertising sales.
• 7+ years in sales leadership.
• Proven track record of developing client strategy teams.
• Experience expanding client base in competitive media market.
• Experience managing large sales teams (30+ employees).
• Deep knowledge of streaming/CTV and Advanced Advertising.
• Strong analytical, organizational and communication skills.
• Excellent collaboration and presentation abilities.

Responsibilities

• Meet or exceed local revenue goals.
• Drive streaming revenue growth with a strategic focus.
• Provide hands-on sales leadership and field visits.
• Identify and develop new business opportunities.
• Lead development of revenue budgets, forecasts and long-range projections.
• Collaborate on long-term sales strategies and plans.
• Mentor and develop regional leaders.
• Build relationships with clients to position Spectrum Reach as partner of choice.
• Oversee hiring, training, and performance management.
• Coordinate with Operations, Finance, Marketing, HR and Product.

Skills

Revenue leadership

Advertising sales

Team leadership

Strategic planning

Relationship building

Analytical thinking

Presentation skills

Client strategy development

Education

MBA or equivalent

Tools

Advertising platforms

Job description

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.

Spectrum Reach is the advertising sales business of Charter Communications, providing personalized solutions for local, regional, and national clients. Operating in 45 states and 133 markets, Spectrum Reach creates scalable advertising and marketing services, driven by privacy-compliant data insights and award-winning creative services. We help businesses of all sizes reach anyone, anywhere, on any screen-efficiently and affordably.

(Note: this role is based in Charlotte and requires frequent travel throughout North Carolina, South Carolina, Virginia, Tennessee, Kentucky, and parts of Indiana.)

Essential Job Functions:

• Responsible for meeting or exceeding Revenue goals set forth for the local line of business.
• Drive revenue growth with a strategic focus on accelerating streaming revenue as a key contributor to overall performance.
• Provide hands‑on, day‑to‑day sales leadership — including regular market visits, pipeline reviews, revenue projections, and field ride‑along with Directors of Sales, LSMs and Account Executives — to drive consistent execution against revenue goals.
• Identify, develop and cultivate new business opportunities/new channels for Business Development and revenue generation.
• Serves as a key member of the sales leadership team and as trusted business advisor and partner to Regional Vice President of Sales.
• Partner with the Regional Vice President to lead the development of annual revenue budgets, forecasts and long‑range projections.
• Collaborate with other VPs to provide strategic leadership and insights to assess, develop and implement long‑term and short‑term sales strategies and plans that impact Spectrum Reach ability to achieve revenue targets.
• Provide effective and inspiring leadership. Team includes Directors of Sales, Local Sales Managers, and Account Executive.
• Responsibilities include interviewing/hiring, training, development, motivation, evaluation and disciplinary actions.
• Work with leaders of Operations, Finance, Marketing, HR and Product to ensure alignment and integration of sales strategy with resources, products and services, and infrastructure.
• Ongoing development and implementation of sales systems, accountability standards and best practices.
• Assist the Regional Vice President with region workforce planning. Invest in the long‑term development of current and emerging leaders through mentoring, coaching, and continuous feedback.
• Maintain high level of visibility and professionalism in the community and with clients. Build and maintain strong relationships with prospects and customers to position Spectrum Reach as the partner of choice.
• Performs other duties as assigned.

Job Requirements:

• 10+ years in related media management and/or advertising sales experience, with a proven successful track record of meeting and exceeding goals.
• 7+ years of Sales leadership experience.
• Proven track record of inspiring and building client strategy teams.
• Proven track record of driving new business development and expanding a client base in a competitive media market.
• Managed large sales organization (30+ employees) with a track record of success.
• Deep knowledge of Advanced Advertising (Digital, Programmatic, Addressable, etc.) with proven expertise in streaming/CTV strategy and revenue growth.
• Deep knowledge of advertising infrastructure, ad operations, data analytics, yield analysis, client & relationship development.
• Excellent organizational skills and analytical skills. Critical thinking, problem solving, and superior customer focus.
• Strong strategic, interpersonal, communication, collaboration, presentation and time‑management skills and ability to execute initiatives within the team and company as well as customers.
• Strong influencer with experience working with a geographically distributed sales team
• Strong written and verbal communication skills.
• Advanced degree, such as an MBA, or equivalent combination of education and work experience.

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A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.

Get to Know Us

Charter Communications provides superior communication and entertainment products for residential and business customers through the Spectrum brand. Our offerings include Spectrum Internet®, TV, Mobile and Voice. Beyond our connectivity solutions, we also provide local news, programming and regional sports via Spectrum Networks and multiscreen advertising solutions via Spectrum Reach. When you join our team, you’ll be keeping our customers connected to what matters most in 41 states across the U.S. Watch this video to learn more.

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We’re committed to growing a workforce that reflects the customers and communities we serve – providing opportunities for employment and advancement to all team members. Spectrum is an Equal Opportunity Employer, including job seekers with disabilities and veterans. Learn about Life at Spectrum.