Vice President, Ad Sales

Charter Communications; Cleveland (OH); On-site; USD 159,000 - 264,000; Full time

Job summary

Charter Communications, via Spectrum Reach, seeks a Vice President of Ad Sales based in Cleveland or Columbus, OH. The role leads revenue growth, streaming initiatives, and a distributed sales team to win local, regional, and national advertising business.

The position oversees budgeting, forecasts, and strategic plans, collaborating across Operations, Finance, Marketing, and Product to align resources and drive targets in Ohio and Michigan.

Qualifications

• 10+ years in related media management and/or advertising sales experience.
• 7+ years of Sales leadership experience.
• Proven track record of inspiring and building client strategy teams.
• Proven track record of driving new business development and expanding a client base in a competitive media market.
• Managed large sales organization (30+ employees).
• Deep knowledge of Advanced Advertising (Digital, Programmatic, Addressable) including streaming/CTV strategies.
• Strong knowledge of advertising infrastructure, ad operations, data analytics, and yield analysis.
• Excellent organizational, analytical, and communication skills; strong problem solving.
• Advanced degree, such as an MBA, or equivalent combination of education and work experience.

Responsibilities

• Meet or exceed Revenue goals for the local line of business.
• Drive revenue growth with a focus on streaming revenue.
• Provide hands-on, day-to-day sales leadership with market visits and pipeline reviews.
• Develop and cultivate new business opportunities and channels.
• Lead the sales leadership team and advise regions on revenue strategy.
• Partner to develop annual budgets, forecasts and long-range projections.
• Collaborate to implement long-term and short-term sales plans to reach targets.
• Provide leadership for Directors of Sales, LSMs and Account Executives; manage hiring and development.
• Coordinate with Operations, Finance, Marketing, HR and Product for alignment.
• Develop and implement sales systems, accountability standards and best practices.
• Mentor and coach region leaders; ensure workforce planning and succession.
• Build relationships with clients and maintain visibility in the community.

Skills

Advertising sales

Sales leadership

Client strategy teams

New business development

Data analytics

Communication

Team leadership

Streaming/CTV

MBA

Education

MBA

Job description

Vice President, Ad Sales - Cleveland or Columbus based

Location: Broadview Heights, Ohio, United States

Employment Type: Full Time

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.

Spectrum Reach is the advertising sales business of Charter Communications, providing personalized solutions for local, regional, and national clients. Operating in 45 states and 133 markets, Spectrum Reach creates scalable advertising and marketing services, driven by privacy-compliant data insights and award-winning creative services. We help businesses of all sizes reach anyone, anywhere, on any screen-efficiently and affordably.

VP Ad Sales - Cleveland or Columbus

(Note: this role is based in either Cleveland or Columbus and requires travel throughout Ohio and Michigan)

Essential Job Functions:

• Responsible for meeting or exceeding Revenue goals set forth for the local line of business.
• Drive revenue growth with a strategic focus on accelerating streaming revenue as a key contributor to overall performance.
• Provide hands‑on, day‑to‑day sales leadership — including regular market visits, pipeline reviews, revenue projections, and field ride‑along with Directors of Sales, LSMs and Account Executives — to drive consistent execution against revenue goals.
• Identify, develop and cultivate new business opportunities/new channels for Business Development and revenue generation.
• Serves as a key member of the sales leadership team and as a trusted business advisor and partner to Regional Vice President of Sales.
• Partner with the Regional Vice President to lead the development of annual revenue budgets, forecasts and long‑range projections.
• Collaborate with other VPs to provide strategic leadership and insights to assess, develop and implement long‑term and short‑term sales strategies and plans that impact Spectrum Reach ability to achieve revenue targets.
• Provide effective and inspiring leadership. Team includes Directors of Sales, Local Sales Managers, and Account Executive.
• Responsibilities include interviewing/hiring, training, development, motivation, evaluation and disciplinary actions.
• Work with leaders of Operations, Finance, Marketing, HR and Product to ensure alignment and integration of sales strategy with resources, products and services, and infrastructure.
• Ongoing development and implementation of sales systems, accountability standards and best practices.
• Assist the Regional Vice President with region workforce planning. Invest in the long‑term development of current and emerging leaders through mentoring, coaching, and continuous feedback.
• Maintain high level of visibility and professionalism in the community and with clients. Build and maintain strong relationships with prospects and customers to position Spectrum Reach as the partner of choice.
• Performs other duties as assigned.

Job Requirements:

• 10+ years in related media management and/or advertising sales experience, with a proven successful track record of meeting and exceeding goals.
• 7+ years of Sales leadership experience.
• Proven track record of inspiring and building client strategy teams.
• Proven track record of driving new business development and expanding a client base in a competitive media market.
• Managed large sales organization (30+ employees) with a track record of success.
• Deep knowledge of Advanced Advertising (Digital, Programmatic, Addressable, etc.) with proven expertise in streaming/CTV strategy and revenue growth.
• Deep knowledge of advertising infrastructure, ad operations, data analytics, yield analysis, client & relationship development.
• Excellent organizational skills and analytical skills. Critical thinking, problem solving, and superior customer focus.
• Strong strategic, interpersonal, communication, collaboration, presentation and time‑management skills and ability to execute initiatives within the team and company as well as customers.
• Strong influencer with experience working with a geographically distributed sales team
• Strong written and verbal communication skills.
• Advanced degree, such as an MBA, or equivalent combination of education and work experience.

Here, our employees don’t just have jobs, they're building careers. That’s why we offer a comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well‑being at every stage of life.

A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.

The base pay for this position generally is between $158,500.00 and $263,900.00. The actual compensation offered will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. We comply with local wage minimums and also, certain positions are eligible for additional forms of other incentive-based compensation such as bonuses.

In addition, this position has a commission earnings target starting at $88,757.

Get to Know Us

Charter Communications provides superior communication and entertainment products for residential and business customers through the Spectrum brand. Our offerings include Spectrum Internet®, TV, Mobile and Voice. Beyond our connectivity solutions, we also provide local news, programming and regional sports via Spectrum Networks and multiscreen advertising solutions via Spectrum Reach. When you join our team, you’ll be keeping our customers connected to what matters most in 41 states across the U.S. Watch this video to learn more.

Grow Your Career Here

We’re committed to growing a workforce that reflects the customers and communities we serve – providing opportunities for employment and advancement to all team members. Spectrum is an Equal Opportunity Employer, including job seekers with disabilities and veterans. Learn about Life at Spectrum.