Vice President, Ad Sales

Charter Communications; Charlotte (NC); On-site; USD 260,000 - 330,000; Full time

Job summary

Charter Communications is seeking a results-driven Vice President, Ad Sales for Charlotte, NC to lead Spectrum Reach's local and regional ad revenue strategy, oversee a top-tier sales team, and drive streaming and cross‑screen revenue growth.

The role requires 10+ years in media/ad sales leadership and an MBA or equivalent, with a track record of building client strategies and managing large teams across multiple markets. This on-site position offers a competitive pay and benefits package.

Qualifications

• 10+ years in media/ad sales leadership.
• Proven track record of meeting/exceeding revenue goals.
• Experience leading large distributed sales teams.
• MBA or equivalent is preferred.
• Deep knowledge of Advanced Advertising and streaming/CTV.

Responsibilities

• Meet or exceed local revenue goals.
• Drive streaming revenue growth.
• Provide daily sales leadership and market visits.
• Develop new business opportunities.
• Lead revenue budgeting and forecasting.
• Collaborate to implement long-term sales strategies.
• Lead and develop a team of Directors of Sales and Account Executives.
• Align sales with Operations, Finance, Marketing and HR.
• Mentor and coach future leaders.
• Build relationships with prospects and customers.

Skills

Strategic sales leadership

Revenue growth

Advertising sales

Executive stakeholder management

Team development

Data-driven decision making

Education

MBA or equivalent

Job description

Vice President, Ad Sales - Charlotte based

Location: Charlotte, North Carolina, United States

Employment Type: Full Time

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.

Spectrum Reach is the advertising sales business of Charter Communications, providing personalized solutions for local, regional, and national clients. Operating in 45 states and 133 markets, Spectrum Reach creates scalable advertising and marketing services, driven by privacy-compliant data insights and award-winning creative services. We help businesses of all sizes reach anyone, anywhere, on any screen-efficiently and affordably.

Vice President Sales - Charlotte NC

(Note: this role is based in Charlotte and requires frequent travel throughout North Carolina, South Carolina, Virginia, Tennessee, Kentucky, and parts of Indiana.)

Essential Job Functions:

• Responsible for meeting or exceeding Revenue goals set forth for the local line of business.
• Drive revenue growth with a strategic focus on accelerating streaming revenue as a key contributor to overall performance.
• Provide hands-on, day-to-day sales leadership — including regular market visits, pipeline reviews, revenue projections, and field ride‑along with Directors of Sales, LSMs and Account Executives — to drive consistent execution against revenue goals.
• Identify, develop and cultivate new business opportunities/new channels for Business Development and revenue generation.
• Serves as a key member of the sales leadership team and as trusted business advisor and partner to Regional Vice President of Sales.
• Partner with the Regional Vice President to lead the development of annual revenue budgets, forecasts and long‑range projections.
• Collaborate with other VPs to provide strategic leadership and insights to assess, develop and implement long‑term and short‑term sales strategies and plans that impact Spectrum Reach ability to achieve revenue targets.
• Provide effective and inspiring leadership. Team includes Directors of Sales, Local Sales Managers, and Account Executive.
• Responsibilities include interviewing/hiring, training, development, motivation, evaluation and disciplinary actions.
• Work with leaders of Operations, Finance, Marketing, HR and Product to ensure alignment and integration of sales strategy with resources, products and services, and infrastructure.
• Ongoing development and implementation of sales systems, accountability standards and best practices.
• Assist the Regional Vice President with region workforce planning. Invest in the long‑term development of current and emerging leaders through mentoring, coaching, and continuous feedback.
• Maintain high level of visibility and professionalism in the community and with clients. Build and maintain strong relationships with prospects and customers to position Spectrum Reach as the partner of choice.
• Performs other duties as assigned.

Job Requirements:

• 10+ years in related media management and/or advertising sales experience, with a proven successful track record of meeting and exceeding goals.
• 7+ years of Sales leadership experience.
• Proven track record of inspiring and building client strategy teams.
• Proven track record of driving new business development and expanding a client base in a competitive media market.
• Managed large sales organization (30+ employees) with a track record of success.
• Deep knowledge of Advanced Advertising (Digital, Programmatic, Addressable, etc.) with proven expertise in streaming/CTV strategy and revenue growth.
• Deep knowledge of advertising infrastructure, ad operations, data analytics, yield analysis, client & relationship development.
• Excellent organizational skills and analytical skills. Critical thinking, problem solving, and superior customer focus.
• Strong strategic, interpersonal, communication, collaboration, presentation and time‑management skills and ability to execute initiatives within the team and company as well as customers.
• Strong influencer with experience working with a geographically distributed sales team
• Strong written and verbal communication skills.
• Advanced degree, such as an MBA, or equivalent combination of education and work experience.

Here, our employees don’t just have jobs, they're building careers. That’s why we offer a comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well‑being at every stage of life.

A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.

Get to Know Us

Charter Communications provides superior communication and entertainment products for residential and business customers through the Spectrum brand. Our offerings include Spectrum Internet®, TV, Mobile and Voice. Beyond our connectivity solutions, we also provide local news, programming and regional sports via Spectrum Networks and multiscreen advertising solutions via Spectrum Reach. When you join our team, you’ll be keeping our customers connected to what matters most in 41 states across the U.S. Watch this video to learn more.

Grow Your Career Here

We’re committed to growing a workforce that reflects the customers and communities we serve – providing opportunities for employment and advancement to all team members. Spectrum is an Equal Opportunity Employer, including job seekers with disabilities and veterans. Learn about Life at Spectrum.