Vice President

Bay Colony Search; New York (NY); On-site; USD 150,000 - 230,000; Full time

Job summary

Bay Colony Search is seeking a General Manager to rebuild a digital media business with a $2-3M revenue portfolio. You will own strategy and the P&L, and build direct relationships with your audience, not rely on algorithms you don’t control.

You’ll design modern B2B media strategies, drive revenue from subscribers, and shape the future of an AI-enabled publishing operation. NYC-area office presence is expected most days.

Qualifications

• 8+ years of progressive leadership in B2B media, digital-native publishing, or trade media
• Experience owning a divisional P&L, not just contributing to one
• Proven track record building audience acquisition strategies and email databases that convert
• Experience turning subscribers into revenue and expanding monetization beyond lists
• Strong understanding of where digital publishing is headed, including AI and the decline of traditional SEO
• Bachelor’s degree in Business, Communications, Marketing, or related field; MBA helpful
• Live in NYC vicinity and able to be in the office most days
• Experience in email-first or subscription-driven publishing models
• Background in B2B media and familiarity with events businesses
• Track record in leading turnaround in a fast-moving media environment

Responsibilities

• Set the strategy and own its execution across editorial, tech, and operations
• Run the P&L with accountability for budget, costs, and revenue growth
• Build direct relationships with the audience and own distribution channels
• Design and implement AI-enabled workflows for content creation, audience acquisition, and monetization
• Align Editorial, Product, Engineering, Marketing, and Sales around a shared vision
• Collaborate with events leadership to connect digital and live events
• Identify new products, sponsorships, and partnerships to grow the business
• Lead a turnaround mindset and drive transformation away from legacy models

Job description

Let's be honest about something: the old rules of digital media are dead. Search traffic isn't coming back the way it used to be, and if you're still building a media business around SEO and pageviews, you're building on sand.

We know that. That's exactly why we're hiring you.

We're looking for a General Manager to take our digital media business — a real, established $2-3M revenue portfolio, not a startup experiment — and rebuild it for what comes next. You'll report directly to the President at the parent company, and you'll have full P&L ownership. This isn't a "manage what exists" role. This is a "figure out what this business needs to become, then go build it" role.

Here's the real talk: some of what exists today probably needs to be reimagined, some of it probably needs to go. You'll be the one making that call, backed by real authority to act on it.

What you'll actually be doing

Setting the strategy, then owning it

You’ll assess what we have — editorial, tech, operations — and decide what's worth investing in, what needs restructuring, and what needs to be cut. Then you'll build the modern B2B media strategy that replaces it.

Running the P&L like it's your own business

Because in a lot of ways, it is. Budget, cost structure, revenue growth — you'll own all of it and be accountable for the results.

Building direct relationships with your audience

We don't want to depend on search algorithms we don't control. You'll build proprietary subscriber databases and direct distribution channels so we own our relationship with our audience instead of renting it from Google.

Actually using AI, not just talking about it

You’ll design real operational frameworks for how AI shows up in content creation, audience acquisition, and monetization — not as a buzzword, but as a working part of how this business runs.

Getting a lot of smart people rowing in the same direction

Editorial, Product, Engineering, Marketing, Sales — you'll be the person who aligns all of them around a shared strategy instead of five different priorities.

Connecting digital and live events

We run conferences too, and there's real opportunity in the overlap. You'll partner with our events leadership to find the synergies between our digital audience and our in-person business.

Finding what's next

New products, sponsorship models, partnerships — you'll work with executive leadership to spot the opportunities that don't exist yet.

What you need to bring

• 8+ years of progressive leadership in B2B media, digital-native publishing, or trade media — you've done this before, in some form
• Real experience owning a divisional P&L, not just contributing to one
• A track record of building modern audience acquisition strategies and email databases that actually convert
• Experience turning subscribers into revenue, not just growing a list for the sake of growing it
• A genuine understanding of where digital publishing is headed — AI, the death of traditional SEO, what's replacing it
• A bachelor's degree in Business, Communications, Marketing, or something related; an MBA doesn't hurt
• Live in NYC vicinity with the desire and willingness to be in the office most days
• Experience in email-first or subscription-driven publishing models
• A background in B2B media specifically
• Familiarity with how events businesses work
• Scar tissue from leading a turnaround in a fast-moving media environment

One more thing

This role isn't for someone who wants to maintain the status quo. It's for someone who looks at a legacy business model and gets excited about what it could become instead. If that's you, let's talk.