Vertical Product Marketing Manager - Global Business Solutions - San Francisco

TikTok; San Francisco (CA); Hybrid; USD 121,600 - 220,400; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) savings plan with company match

Paid parental leave

Paid time off

Job summary

TikTok is looking for a Vertical Product Marketing Manager within the Retail vertical. This role involves strategizing and executing go-to-market plans for TikTok's advertising solutions, aiming to drive revenue growth and client adoption.

The ideal candidate will have over 5 years of experience in direct sales and product marketing, with a proven track record in the advertising technology space. Strong collaboration with sales and product teams is essential.

Qualifications

• 5+ years of experience in direct sales, product marketing, strategy, or product management with advertising technology products.
• Experience partnering with and influencing product teams and engineering to represent market requirements.
• Experience developing go-to-market strategies.

Responsibilities

• Plan and lead a Retail go-to-market strategy.
• Partner closely with the Sales team to understand user pain points.
• Lead market understanding and opportunity assessment.

Skills

Direct sales experience

Product marketing

Strategy

Advertising technology products

Job description

Responsibilities

About the role and team: The North America Monetization Product Strategy & Operations team helps ensure that the US advertisers (our clients) are inspired, excited and empowered to partner with us to build their brands and drive outcomes on the TikTok platform. We are the connective tissue between our clients, our sales people, and the product & engineering teams. We are responsible for building verticalized go-to market strategies & activating sales to scale adoption of TikTok's full suite of innovative advertising solutions.

Are you passionate about identifying problems and building solutions that help clients grow their business? TikTok is seeking a Vertical Product Marketing Manager within the Retail vertical to join our North America Monetization Product Strategy & Operations team. This individual will focus on our retail vertical, and on garnering adoption for products & bundles that drive full-funnel revenue for TikTok. They will strategically put shape to ambitious, ambiguous projects that drive revenue and adoption, and be partners with Sales and Product leadership in executing the chosen sub-vertical's go-to-market strategies. They will support and be part of a best-in-class team that has an in-depth understanding of the clients, can aggressively take our current product & solutions sets to market, identify future product opportunities and gaps, and influence the leadership across TikTok.

• Plan, define, and lead a Retail go-to-market strategy along with the key sales leadership
• Inclusive of sales enablement, product positioning, and partnering with XFN teams to drive full-funnel plans
• Partner closely with the Sales team to deeply understand user pain points, form business requirements and prioritize solutions to influence the direction of product development
• Lead market understanding, opportunity assessment, analysis, customer feedback, and represent the vertical & market with Product Management and engineering
• Demonstrate a strong understanding of the broader TikTok ecosystem and landscape to develop strategic feedback and positioning.

Qualifications

Minimum Qualifications:

• 5+ years of experience in direct sales, product marketing, strategy or product management with advertising technology products
• 5+ years of significant experience in a specific industry vertical (either as a sales person, or a vertical product marketing manager, or another similar role)
• Experience partnering with and influencing product teams and/or engineering to represent market requirements
• Experience partnering with and influencing sales teams and developing go-to-market strategies.

Preferred Qualifications:

• Preferred experience: full-funnel sales experience with a product lens and eye for technical details
• Preferred experience: excellent organization and strong communication skills at all levels of seniority
• Be revenue-driven and revenue-guided in all recommendations.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Job Information

【For Pay Transparency】Compensation Description (Annually): The base salary range for this position in the selected city is $121,600 - $220,400 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice. For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and 3. Exercising sound judgment.