Vertical Marketing Manager

Hach; Loveland (CO); Hybrid; USD 135,000 - 145,000; Full time

Benefits offered by this job

Competitive salary and benefits

Flexible working hours

Professional onboarding and training

Career coaching and development

Health benefits

401(k)

Job summary

Hach, a Veralto company, is seeking a Vertical Marketing Manager for North America, based in Loveland, CO, with hybrid work. You will shape and execute targeted growth initiatives across industrial markets, collaborating with sales, service, product, and marketing to deliver commercial results.

You will analyze market trends, address customer needs, and partner with trade shows and associations to reinforce Hach’s leadership in water analysis, while mentoring a cross-functional team to achieve

Qualifications

• Bachelor’s degree required; MBA or advanced marketing degree preferred.
• 5+ years of progressive commercial experience in marketing/product management.
• Experience developing and executing growth or go-to-market strategies in a B2B environment.
• Experience using market, customer, or performance data to identify opportunities and support decisions.
• Proven ability to work cross‑functionally and lead through influence.

Responsibilities

• Drive commercial growth initiatives across North American markets.
• Develop vertical-specific strategies with sales, service, product, and marketing teams.
• Build industry partnerships and strengthen Hach’s leadership in water analysis.
• Collaborate with marketing to align campaigns with growth strategies.
• Track performance against KPIs and adjust strategies as needed.

Skills

Marketing strategy

Go-to-market

B2B marketing

Cross-functional leadership

Data-driven decisions

Education

Bachelor’s degree in Marketing/Business

MBA or advanced marketing degree preferred

Job description

Imagine yourself…

• Owning your ambition and fueling your career growth.
• Thriving in a supportive team environment that inspires you to stride for excellence.
• Contributing to a brighter, more sustainable future.

At Hach (www.hach.com), a Veralto company, we ensure water quality for people around the world, and every team member plays a vital role in that mission. Our founding vision is to make water analysis better—faster, simpler, greener, and more informative. We accomplish this through teamwork, customer partnerships, passionate experts, and reliable, easy-to-use solutions.

As part of our team and the broader Veralto network, you’ll be part of a unique work environment where purpose meets possibility: where you’ll make an immediate, measurable impact on a global scale by enabling the world’s everyday water needs, and where you’ll have opportunities to foster your professional development and fuel your career growth.

Motivated by the highest possible stakes in climate change and global health, we’re working together within a rapidly digitizing industry to find innovative technologies that guarantee the safety of our water and our environment. More about us: https://www.hach.com/about-us

What We Offer:

• Competitive salary and benefits
• Flexible working hours
• Professional onboarding and training options
• Career coaching and development opportunities
• Health benefits
• 401(k)

About the Role:

Reporting to the Sr. Manager , Vertical Marketing , the Vertical Marketing Manager is responsible for developing and executing targeted growth strategies for North America.

In this role, you will serve as the go‑to expert for North American industrial markets, driving commercial initiatives across functions that address unique customer needs. Working with sales, service, product, and marketing teams, you will craft compelling growth initiatives, build strong industry partnerships, and strengthen Hach’s position as the leader in water analysis. If you are passionate about understanding customer challenges and rallying cross-functional teams to bring solutions to them with commercial excellence, we want to hear from you.

This position is part of the North America Marketing team , located in Loveland, CO , and will be hybrid.

In this role, a typical day will look like:

• Research and analyze industrial market trends, regulatory changes, customer pain points, and vertical‑specific opportunities.
• Plan and deliver comprehensive annual growth initiatives aligned with market opportunities and business goals, including growth strategies for sub‑verticals, such as power, semiconductor, food and beverage, and chemical markets.
• Drive cross‑functional execution of commercial growth initiatives and sub‑vertical growth strategies.
• Partner with marketing campaign managers, digital marketers, and demand generation experts to align campaigns and initiatives with business growth strategies and customer needs.
• Collaborate with trade show and event managers to plan and execute events that reinforce Hach’s leadership in water analysis.
• Work closely with North American sales teams to develop vertical‑specific strategies and tools for success.
• Ensure that new and existing products address the most critical needs of customers in North America.
• Track, measure, and analyze the performance of growth initiatives against established KPIs and use problem solving to adjust strategies as needed.
• Build and maintain relationships with relevant industry organizations, associations, and influencers.

The essential requirements of the job include:

• Bachelor’s degree required; MBA or advanced marketing degree preferred.
• 5+ years of progressive commercial experience in marketing/product management
• Demonstrated experience developing and executing growth or go-to-market strategies in a B2B environment.
• Experience using market, customer, or performance data to identify opportunities and support decisions.
• Proven ability to work cross‑functionally and lead through influence.

It would be nice if you also possess:

• Experience in an industrial or manufacturing environment
• Experience in water treatment or industrial water

Hach is proud to part of the Water Quality segment of Veralto (NYSE: VLTO), a $5B global leader dedicated to ensuring access to clean water, safe food and medicine, and trusted essential goods. When you join Veralto’s vibrant global network of 17,000 associates, you join a unique culture and work environment where purpose meets possibility: where the work you do has an everyday impact on the resources and essentials we all rely on, and where you’ll have valuable opportunities to deepen your skillset, pursue your ambitions, and grow your career. Together, we’re Safeguarding the World’s Most Vital Resources™—and building rewarding careers along the way.

At Hach, we believe in supporting your success at work and beyond. We recognize the benefits of flexible, hybrid working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a hybrid work arrangement in which you can work part‑time at the Company location identified above and part‑time remotely from your home. Additional information about this hybrid work arrangement will be provided by your interview team.

US ONLY:

The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An associate’s position within the salary range will be based on several factors, including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue‑based metrics, any collective bargaining agreements, and business or organizational needs.

The compensation range for this role is $135000 - $145000 USD per year.This job is also eligible for Bonus Pay.

We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company’s sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

US residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Veralto Corporation and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

The EEO posters are available here.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at [e-mail] to request accommodation.

Unsolicited Assistance

We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.