Velocity Product Manager

FORTÉ, Inc.; Dallas, Northern (TX, KY); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

ESOP

Healthcare

401(k) with match

Tuition reimbursement

Paid time off

Job summary

FORTÉ, Inc. seeks a Velocity Product Manager to own the Velocity portfolio and manage its end-to-end lifecycle from definition through retirement. You will collaborate with Sales and Engineering to ensure product clarity, strong positioning, and scalable deployments.

Responsibilities include roadmapping, KPI definition, market analysis, and driving international expansion to grow Velocity’s share in global AV/UC solutions. Strong communication and cross-functional leadership are essential.

Qualifications

• 5+ years in product management or related technology roles in AV/UC or similar.
• Experience managing product lifecycles, roadmaps, and KPI development.

Responsibilities

• Own the Velocity product portfolio and end-to-end lifecycle.
• Develop and maintain a forward-looking roadmap aligned with customer needs and sales opportunities.
• Define and track KPIs for adoption, revenue, and market performance.
• Lead cross-functional development and release activities.

Skills

Product management

AV/UC systems

Data-driven decisions

Strategic communication

Education

Bachelor’s degree in business/engineering or related field

Job description

At FORTÉ, every role plays a part in reimagining how the modern workplace works. Whether you're on the front lines with customers or behind the scenes making things run, your work helps people connect, collaborate, and get things done. From classrooms to control centers, we design and deliver the systems that power smarter, more connected workplaces – and it all starts with the people who make them possible. FORTÉ (formerly AVI Systems) is a 100% employee-owned company with 50+ years of experience and a bold new identity.

The Velocity Product Manager is responsible for driving the commercial success and global growth of FORTÉ’s Velocity Solutions, serving as the custodian of the product catalog and its market impact. This role ensures that every publicly available product in the Velocity portfolio performs at a high level in the market by aligning it with customer needs, sales objectives, and performance standards.

This position owns the Velocity Certification process and manages it for both customer-specific certifications, as well as the public-facing Velocity catalog. Using a structured product management approach and best practices, the Velocity Product Manager will ensure that each Velocity solution delivers measurable value and grows FORTÉ’s market share in scalable AV solution sales.

Additionally, this role will focus on expanding Velocity’s reach internationally, adapting offerings to meet regional requirements and ensuring the Velocity catalog’s demand in new markets. The Velocity Product Manager also works closely with the Sales team to create the technical vision and strategy for project conception and solution design through presentations, demonstrations, and business documentation.The role requires demonstrated knowledge of AV design principles, budget considerations, and delivery processes, with the ability to communicate that information clearly in both oral and written form.

QUALIFICATIONS:

• 5+ years of experience in product management, technical product management, AV/UC solution design, sales engineering, or a related technology role, with demonstrated ownership of products, solutions, or portfolios.
• Strong understanding of product lifecycle management, roadmaps, customer discovery, market analysis, KPI development, adoption, revenue performance, and business-case development.
• Working technical expertise in commercial AV/UC systems, including product selection, interoperability, bills of material, installation requirements, networking fundamentals, commissioning considerations, and scalable system design.
• Strong analytical and commercial skills with the ability to evaluate product mix, pricing, profitability, competitive position, customer demand, and sales performance.
• Excellent communication and presentation skills with experience supporting customer conversations, sales teams, technical stakeholders, manufacturers, and executive leadership.
• AVIXA CTS certification is preferred; CTS-D, ANP, Network+ or comparable technical credentials are a plus. Bachelor’s degree in business, product management, engineering, technology, or a related field is preferred.

CORE RESPONSIBILITIES:

• Own the Velocity product portfolio and end-to-end lifecycle, including product definition, certification, launch, adoption, annual refreshes, optimization, and retirement.
• Develop and maintain a forward-looking roadmap aligned with customer needs, technology trends, business strategy, regional requirements, and sales opportunities.
• Define and track KPIs for adoption, revenue, product mix, profitability, sales activity, and market performance; use data to prioritize improvements and new product opportunities.
• Conduct ongoing customer, market, and competitive analysis to identify demand trends, unmet needs, emerging technologies, differentiators, and opportunities to grow Velocity market share.
• Partner with Sales to support product launches, strategic opportunities, customer conversations, product positioning, training, and sales‑enablement materials that make Velocity easier to understand and sell.
• Apply AV/UC technical knowledge to validate product selection, compatibility, system functionality, bills of material, installation requirements, network considerations, and deployment readiness for standardized Velocity solutions.
• Partner with Engineering, Technical Services, manufacturers, and operations teams to test new products and technologies, resolve technical risks, and ensure products can be deployed consistently at scale.
• Lead cross‑functional product development and release activity, aligning requirements, timelines, responsibilities, testing, documentation, pricing, operational readiness, and go‑to‑market plans.
• Serve as the primary product liaison across Sales, Engineering, Operations, Procurement, Velocity, and manufacturer partners to maintain alignment on priorities and product decisions.
• Support additional Velocity product strategy, technical evaluation, sales‑enablement, market‑development, and cross‑functional initiatives as assigned; all responsibilities are handled in a satisfactory and timely manner.

Why Should You Apply?

At FORTÉ, your work matters, and it’s easy to see the impact you make. That’s because we’re 100% employee‑owned, and everyone here has a stake in how we show up – for each other, our customers, and the future we’re building. You’ll join a team that values your strengths, supports your growth, and shares your commitment to doing work that moves people and organizations forward. With bold momentum and a clear mission, FORTÉ is a place where you can bring your best – and build what’s next.

The benefits of ownership

At FORTÉ, you're not just covered – you’re supported. Our employee‑owners have access to a comprehensive benefits package designed to protect your health, grow your wealth, and help you do your best work.

Here’s a look at what we offer:

• Healthcare, vision & dental coverage to keep you and your family well
• Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA) for more control over your healthcare dollars
• Employer‑paid life and disability insurance for added peace of mind
• 401(k) with company match to invest in your future
• Employee Stock Ownership Plan (ESOP) so you benefit directly from our shared success
• Tuition reimbursement and ongoing learning opportunities to support your growth
• Employer‑paid employee assistance program to care for your physical, mental, and financial health
• Paid time off that helps you truly disconnect

FORTÉ is an equal opportunity employer, including individuals with disabilities and veterans.