V1 Community Marketing Manager

Vuori

Carlsbad (CA)

On-site

USD 100,000 - 135,000

Full time

14 days+

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Benefits offered by this job

Health Insurance

Savings and Retirement Plan

Employee Assistance Program

Generous Vuori Discount & Industry Perks

Paid Time Off

Wellness & Fitness benefits

Job summary

Vuori, an innovative athletic apparel company, is seeking a V1 Community Program Manager to lead its community strategy and manage relationships with fitness professionals. This role focuses on driving community engagement and logistics, requiring a proactive leader with extensive marketing and community experience. Join a passionate team and inspire others while enjoying competitive pay and benefits.

Qualifications

6+ years of experience in brand marketing or community.
3+ years leading ambassador or influencer relationships.
Experience with project management tools like Asana.

Responsibilities

Lead strategy and execution of the V1 Community Program.
Oversee program logistics and eligibility policies.
Foster relationships with local fitness community partners.

Skills

Communication

Project Management

Leadership

Data Analysis

Education

Bachelor’s degree

Tools

Asana

Job description

This range is provided by Vuori. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$100,000.00/yr - $135,000.00/yr

Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success.

Job Description

Vuori is seeking a V1 Community Program Manager to lead and execute its V1 Community Program strategy and sub-programs of the V1 Community. The V1 Community is comprised of certified fitness professionals unified by a shared goal: motivating and inspiring others through happiness and the power of movement. As the V1 Community Program Manager, you will drive the strategy and logistics of the overall program, as well as V1 Community events and key relationships with studio partners and Vuori’s V1 Leaders.

What you'll get to do:

Lead strategy, development and execution of the V1 Community Program, inclusive of application process, annual renewals and V1 Leader program, product strategy, program benefits, and community events.
Own the GTM planning and lifecycle of the V1 Community Program, aligning with marketing objectives, priorities, and brand storytelling
Oversee all program logistics, inclusive of discounting, category management, program eligibility, policy development and messaging
Develop and implement strategic annual, quarterly and monthly plans to meet retail marketing and community engagement goals
Oversee the V1 Leader program, including growth strategy, contracts, criteria, product seeding, performance, and deliverables
Drive continuous program innovation and enhancements, ensuring alignment with Vuori’s retail and brand strategies while managing cross functional communication, timelines and deliverables
Lead internal and external communication strategies to support V1 Community initiatives, ensuring clarity, consistency and collaboration with stakeholders
Leverage data and insights to report on program performance and identify areas of opportunity. Regularly share insights and findings with leadership and key stakeholders
Foster cross-functional collaboration with retail, brand marketing, insights, analytics, creative and community teams to ensure cohesive execution
Identify, build and maintain strong relationships and engagement strategies with key partners in local fitness communities that engage influential instructors to drive foot traffic to retail locations through gifting, partnerships, promotions and activations
Partner with analytics and consumer insights teams to develop focus groups that inform program enhancements
Own overall program growth and engagement, actively connect with prospective community members, fitness instructors, and retail teams in key markets
Develop and execute an email marketing strategy for V1 Community members including editorial calendar management that supports engagement, storytelling, and retention.
Oversee and lead the execution of all V1 Community and V1 Leader events, inclusive of ACTV Studio IRLs, new store openings, and retail activations—ensuring alignment with brand priorities and marketing moments.
Manage all creative briefs and content needs related to the V1 Community
Lead and mentor the V1 Community team, including management of the V1 Leaders cohort

Qualifications

Who you are:

Bachelor’s degree and/or equivalent experience needed
Experience working across a variety of teams, including: creative, retail, social, influencer, PR, customer service, tech, and legal
6+ years of experience in brand marketing, marketing analytics, community, and/or events
3+ years of experience leading ambassador or influencer relationships
Proactive leader with the ability to juggle multiple programs and projects at once
Must enjoy working out and taking group fitness classes
Experience leading a discount, ambassador, or pro-deal program for a brand a plus
Experience with project management tools like Asana
Excellent communication skills—both written and verbal
Self-starter with the ability to work independently
Passion for cultivating a community of like-minded individuals
Values building authentic relationships
Athletic retail, fitness, or health and wellness industry experience a plus

Additional Information

Our investment in you:

At Vuori, we’re proud to offer the following to our employees:

Health Insurance
Savings and Retirement Plan
Employee Assistance Program
Generous Vuori Discount & Industry Perks
Paid Time Off
Wellness & Fitness benefits

The salary range for this role is $100,000 per year - $135,000 per year. This role is bonus eligible.

Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

All your information will be kept confidential according to EEO guidelines.

Seniority level