UX-Focused E-Commerce Marketing Specialist

Applied Labs; San Jose (CA); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical/Dental/Vision/Life insurance

Paid vacation + sick leave

Paid Holidays

401k match

Free snacks and drinks

Job summary

AZAZIE, a leading DTC bridal brand, seeks a Marketing Specialist to improve the digital shopping experience. You will identify friction across the customer journey, analyze data, and partner with cross‑functional teams to deliver website and marketing improvements.

The ideal candidate combines customer insights, analytics, competitive research, and hands‑on execution, with experience using AI tools to enhance marketing, content, or workflows. Local in‑person schedule required.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 1-3 years of digital marketing, e‑commerce, or customer experience experience.
• Experience with GA4, Shopify, Looker Studio, Optimizely or similar platforms.
• Strong analytical, project management, communication, and cross‑functional collaboration skills.
• Ability to turn customer and performance data into clear, actionable recommendations.
• Strong attention to detail and proficiency in Excel or Google Sheets.
• Experience in fashion, retail, bridal, or consumer e‑commerce is preferred.
• Experience with CRM, personalization, or customer support is preferred.
• Hands‑on experience using generative AI or automation tools is highly preferred.

Responsibilities

• Analyze the customer journey to identify usability issues, pain points and conversion barriers.
• Use website analytics, customer feedback, surveys and support tickets to uncover improvement opportunities.
• Partner with Customer Support to identify recurring inquiries, complaints and root causes.
• Develop recommendations to enhance navigation, product discovery, landing pages, product pages, cart, checkout and post‑purchase experiences.
• Partner with Product, Marketing, Engineering, Creative, CRM, Merchandising, and Customer Service teams to launch improvements.
• Conduct competitor research and identify emerging e‑commerce and customer experience trends.
• Support A/B testing and measure the impact of website and marketing initiatives.
• Explore practical AI applications for customer insight analysis, content creation, personalization, and workflow efficiency.

Skills

Digital marketing

UX research

Data analysis

A/B testing

AI tools

Cross-functional collaboration

Education

Bachelor’s degree in Marketing

Tools

GA4

Shopify

Looker Studio

Optimizely

Job description

AZAZIE, a leading DTC bridal brand, seeks a Marketing Specialist to improve the digital shopping experience. You will identify friction across the customer journey, analyze data, and partner with cross‑functional teams to deliver website and marketing improvements.

The ideal candidate combines customer insights, analytics, competitive research, and hands‑on execution, with experience using AI tools to enhance marketing, content, or workflows. Local in‑person schedule required.