E-Commerce Marketing Specialist

Applied Labs; San Jose (CA); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical/Dental/Vision/Life insurance

Paid vacation + sick leave

Paid Holidays

401k match

Free snacks and drinks

Job summary

AZAZIE, a leading DTC bridal brand, seeks a Marketing Specialist to improve the digital shopping experience. You will identify friction across the customer journey, analyze data, and partner with cross‑functional teams to deliver website and marketing improvements.

The ideal candidate combines customer insights, analytics, competitive research, and hands‑on execution, with experience using AI tools to enhance marketing, content, or workflows. Local in‑person schedule required.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 1-3 years of digital marketing, e‑commerce, or customer experience experience.
• Experience with GA4, Shopify, Looker Studio, Optimizely or similar platforms.
• Strong analytical, project management, communication, and cross‑functional collaboration skills.
• Ability to turn customer and performance data into clear, actionable recommendations.
• Strong attention to detail and proficiency in Excel or Google Sheets.
• Experience in fashion, retail, bridal, or consumer e‑commerce is preferred.
• Experience with CRM, personalization, or customer support is preferred.
• Hands‑on experience using generative AI or automation tools is highly preferred.

Responsibilities

• Analyze the customer journey to identify usability issues, pain points and conversion barriers.
• Use website analytics, customer feedback, surveys and support tickets to uncover improvement opportunities.
• Partner with Customer Support to identify recurring inquiries, complaints and root causes.
• Develop recommendations to enhance navigation, product discovery, landing pages, product pages, cart, checkout and post‑purchase experiences.
• Partner with Product, Marketing, Engineering, Creative, CRM, Merchandising, and Customer Service teams to launch improvements.
• Conduct competitor research and identify emerging e‑commerce and customer experience trends.
• Support A/B testing and measure the impact of website and marketing initiatives.
• Explore practical AI applications for customer insight analysis, content creation, personalization, and workflow efficiency.

Skills

Digital marketing

UX research

Data analysis

A/B testing

AI tools

Cross-functional collaboration

Education

Bachelor’s degree in Marketing

Tools

GA4

Shopify

Looker Studio

Optimizely

Job description

About Us:

AZAZIE stands as the leading direct-to-consumer (DTC) e-tailer, providing an array of bridal gowns, bridesmaid dresses, evening wear, and accessories. Designed in Los Angeles, AZAZIE disrupts the traditional wedding industry by presenting made-to-order gowns at an affordable price point. The brand is dedicated to promoting body-positive fashion, ensuring that all dresses, available in sizes 0-30, are meticulously cut and sewn to order. Explore our website, where you'll find hundreds of bridal and bridesmaid gowns and dresses, spanning over 80+ enticing color options.

Job Overview:

We are looking for a highly customer-focused Marketing Specialist, UX Experienceto help improve Azazie’s digital shopping experience and business performance. This role will identify friction throughout the customer journey, develop data-informed recommendations, and partner with cross-functional teams to deliver website and marketing improvements.

*Please note:

We are only recruiting local candidates at this time to accommodate an in person schedule.

The employee will come into San Jose location 4 times a week.

The ideal candidate is comfortable combining customer insights, digital analytics, competitive research, and hands-on execution. Experience using AI tools to improve marketing, analysis, content, or operational workflows is a strong plus.

Responsibilities and Duties:

• Analyze the customer journey to identify usability issues, pain points and conversion barriers.


• Use website analytics, customer feedback, surveys and support tickets to uncover improvement opportunities.


• Partner with Customer Support to identify recurring inquiries, complaints and root causes.


• Develop recommendations to enhance navigation, product discovery, landing pages, product pages, cart, checkout and post-purchase experiences.


• Partner with Product, Marketing, Engineering, Creative, CRM, Merchandising, and Customer Service teams to launch improvements.


• Conduct competitor research and identify emerging e-commerce and customer experience trends.


• Support A/B testing and measure the impact of website and marketing initiatives.


• Explore practical AI applications for customer insight analysis, content creation, personalization, and workflow efficiency.

Note: These duties are intended to describe the general nature and level of work performed and are not exhaustive. The company reserves the right to modify duties and responsibilities as business needs evolve.

Qualifications:

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.


• 1-3 years of experience in digital marketing, e-commerce, customer experience, conversion optimization, or a related role.


• Experience with tools such as GA4, Shopify, Looker Studio, Optimizely, or similar platforms.


• Strong analytical, project management, communication, and cross-functional collaboration skills.


• Ability to turn customer and performance data into clear, actionable recommendations.


• Strong attention to detail and proficiency in Excel or Google Sheets.


• Experience in fashion, retail, bridal, or consumer e-commerce is preferred.


• Experience with CRM, personalization, or customer support is preferred.


• Hands-on experience using generative AI or automation tools is highly preferred.

Benefits:

• 100% Medical, Dental, Vision, Life insurance offered after a 60-day probationary period


• Paid vacation days and sick leave


• Paid Holidays + Floating Holidays


• 401k match


• Free snacks and drinks in office


• Employee discount


• Gym access in building


• Company engagement events

Physical Requirements:

While performing the functions of this job, the employee is regularly required to sit; frequently required to talk or hear; and occasionally required to stand, walk, use hands to finger, handle, or feel, reach with hands and arms, stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close, distance and color vision.

Azazie, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements. Azazie, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

This job description is not an employment contract. It is intended to describe the general content of and requirements for the performance of this job. Duties, responsibilities, and requirements may be changed or added at the discretion of Azazie at any time.