User Experience Researcher, Qualitative

Meta; Seattle (WA); On-site; USD 141,000 - 192,000; Full time

Job summary

Meta's UX Research team is seeking a qualitative UX Researcher to explore how advertisers interact with our tools and platform. The role collaborates with product, design, engineering and marketing to design and execute end-to-end primary research across diverse methods.

You will translate findings into strategic narratives, lead research topics, and advocate for users in fast-changing environments. A background in In-Depth Interviews, Focus Groups, usability testing, and AI-enabled research is

Qualifications

• Bachelor’s degree with 4+ years of UX/research experience or equivalent.
• Master’s degree with 2+ years experience or PhD with relevant experience.
• Experience conducting deep-interviews, focus groups, concept testing or usability testing.
• Interest in hands-on, primary research
• Experience translating findings into strategic narratives

Responsibilities

• Work closely with product and business teams to identify research topics
• Act as a thought leader in the domain of research, advocating for users
• Design and execute end-to-end custom primary research using various methods
• Design studies addressing user behavior and attitudes
• Manage and prioritize research plans in fast-changing environments with stakeholders
• Communicate results and illustrate suggestions in compelling, novel ways
• Work cross-functionally with design, product management, content strategy, engineering and marketing
• Generate insights that fuel ideation and evaluate designs

Skills

In-Depth Interviews

Focus Groups

Concept Testing

Usability Testing

Research Design

Education

Bachelor's degree + 4+ years

Master's degree + 2+ years

PhD + relevant experience

Tools

AI Tools

Job description

Our UX Research team is designing for businesses of all shapes and sizes, which requires us to better understand the customers who use our platform. Our researchers tackle some of the most complex challenges to gain valuable insights into how advertisers interact with our tools and platform, and work collaboratively to contribute new ideas to products that impact the experiences of millions of businesses on a global scale. This job description represents different full-time roles across Meta.We use a variety of qualitative and quantitative methods to accomplish our goals, including surveys, focus groups, field studies, usability tests, and 1:1 interviews. We value different perspectives and stem from many different backgrounds.We’re looking for skilled communicators who are knowledgeable about research devoted to understanding people, and curious about the relationship between technology and society.

User Experience Researcher, Qualitative Responsibilities:

• Work closely with product and business teams to identify research topics
• Act as a thought leader in the domain of research, while advocating for the people who could use our products
• Design and execute end-to-end custom primary research using a wide variety of methods
• Design studies that address both user behavior and attitudes
• Effectively manage and prioritize research plans through ambiguous and fast-changing environments, align and efficiently execute critical insights and work with a large group of stakeholders
• Communicate results and illustrate suggestions in compelling and novel ways
• Work cross-functionally with design, product management, content strategy, engineering and marketing
• Generate insights that both fuel ideation and evaluate designs

Minimum Qualifications:

• Bachelor’s degree with 4+ years of relevant experience within user experience, applied research setting and/or product research and development, Master’s degree and 2+ years relevant experience, or a PhD and relevant experience
• Experience conducting In-Depth Interviews or Focus Groups and Concept Testing or Usability Testing
• Interest in and experience executing hands-on, primary research
• Experience translating research findings into strategic narratives

Preferred Qualifications:

• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Degrees in a human behavior related field, such as Human-Computer Interaction, Psychology, Sociology, Communication, Information Science, Media Studies, Computer Science, or Economics
• Experience with advertising industry, digital marketing product development
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and affirmative action employer.

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

$141,000/year to $192,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.