User Experience Designer

AppFolio, Inc; Santa Barbara (CA); Hybrid; USD 104,000 - 130,000; Full time

Job summary

AppFolio, Inc. is seeking a UX Designer to join FolioGuard, our integrated insurance platform within AppFolio's Real Estate Performance Management suite.

You will collaborate with Product Managers and Engineers to design AI-enhanced experiences that serve both property managers and residents within a fast-moving, data-driven organization. The role emphasizes growth design, research-driven validation, and contributing to a scalable design system, with in-person interviews and a strong emphasis on

Qualifications

• Strong user-centered product sense and curiosity for complex, multi-sided products.
• Demonstrated growth design experience with funnel analysis and A/B testing.
• Proficiency with AI-powered design and rapid research synthesis.

Responsibilities

• Partner with Product and Engineering to understand user problems and deliver solutions across FolioGuard workflows.
• Conduct user research, usability testing, and design validation grounded in customer needs.
• Design and iterate growth experiments to optimize user flows and outcomes.
• Use AI-powered tools to accelerate research, prototyping, and delivery.
• Communicate design rationale to cross-functional partners and drive shared understanding.
• Contribute to and evolve the design system for UI consistency.
• Adapt to shifting priorities and bring structure to ambiguous problem spaces.

Skills

Growth design

Funnel analysis

A/B testing

Experiment design

Data-driven design

AI-powered design

Cross-functional collaboration

Agile & Lean UX

Communication

Portfolio

Job description

Product ManagementSanta Barbara,CaliforniaDallas,TexasSan Diego,CaliforniaRemote - San Francisco,CARemote - Denver,CORemote - Atlanta,GARemote - Chicago,ILRemote - Washington DC,United StatesColumbus,Ohio

AppFolio is more than a company. We're a community of dreamers, big thinkers, problem solvers, active listeners, and multipliers. At every opportunity, we set the pace while delivering innovation built to carry real estate into the future. One in which every experience feels effortless, yet meaningful. Where customers are empowered to take on any opportunity. We show up as one team, connected by our values to be a force for good. Because together, we have the power to create extraordinary outcomes for our customers, our communities, and ourselves.

We love where we work, and you can, too.

AppFolio is seeking a UX Designer to join FolioGuard, our integrated insurance platform within AppFolio's Real Estate Performance Management suite of software applications. FolioGuard connects property managers and residents through integrated insurance experiences, reducing compliance gaps, simplifying coverage verification, and enabling residents to get covered directly within the tenant portal. You'll be a core member of a dedicated cross-functional team, working across discovery, design, and validation to improve experiences that matter to both sides of this B2B2C ecosystem. FolioGuard moves fast and shifts priorities as the business evolves, so flexibility and curiosity are as important as craft.

The ideal candidate will be an excellent communicator, knowledgeable and eager to apply AI capabilities, comfortable in a fast-moving, data-driven organization, excited to collaborate with Software Engineers, Product Managers, and other UX Designers to build software solutions customers will love.

Your Impact

Partner with Product and Engineering to understand user problems, define design opportunities, and deliver well-crafted solutions across FolioGuard workflows.

Conduct and facilitate user research, usability testing, and design validation to ensure solutions are grounded in real customer needs.

Design, run, and iterate on growth experiments, including A/B and multivariate tests to optimize key user flows and business outcomes.

Use AI-powered tools to accelerate research synthesis, prototyping, and delivery across the design process.

Communicate design rationale to cross-functional partners and drive shared understanding across disciplines.

Apply and actively contribute to our design system, ensuring UI consistency while helping evolve its components and patterns over time.

Adapt fluidly to shifting priorities, bringing structure and clarity to ambiguous problem spaces as the team's needs evolve.

Qualifications

Strong user-centered product sense and curiosity, with a genuine passion for improving experiences in complex, multi-sided products that serve both businesses and their end customers.

Demonstrated experience with growth design: funnel analysis, A/B testing, experiment design, and using data to inform design decisions.

Proficiency with AI-powered design, with an appetite to push beyond basic applications to improve the speed and quality of design outcomes.

Ability to translate complex design rationale into clear, outcome-oriented communication for non-design stakeholders.

Familiarity with Agile and Lean UX methodologies in fast-moving, iterative environments.

A portfolio demonstrating your design process, problem-solving approach, and experience designing software product experiences.

Location

Find out more about our locations by visiting our site .

All late-stage candidates complete an in-person meeting with an AppFolian as part of our hiring process.

The compensation that we reasonably expect to pay for this role is: $104,000 - $130,000 base pay.

The actual compensation for this role will be determined by a variety of factors, including but not limited to: the candidate’s skills, education, experience, etc.

Please note that compensation is one important aspect of a compelling Total Rewards package. The compensation range indicated here does not include any additional benefits or bonuses/commissions that you may be eligible for based on your role and/or employment type. Regular full-time employees are eligible for benefits - see here .

About AppFolio

AppFolio is the technology leader powering the future of the real estate industry. Our innovative platform and trusted partnership enable our customers to connect communities, increase operational efficiency, and grow their business. For more information about AppFolio, visit appfolio.com.

Why AppFolio

Grow | We enable a culture of high performance, where delivering results is recognized by opportunities for growth and compelling total rewards. Our challenging and meaningful work drive the growth of our business, and ourselves.

Learn | We partner with you to realize your potential by investing in you from the start. We're cultivating a team of big thinkers through coaching and mentorship with our best-in-class leaders, and giving you the time and tools to develop your skills.

Impact | We are creating a world where living in, investing in, managing, and supporting communities feels magical and effortless, freeing people to thrive. We do this by innovating with purpose while cultivating a culture of impact. We learn as much from each other as we do our customers and our communities.

Connect | We excel at hybrid work by fostering an environment that feels flexible, personal and connected, no matter where we are. We create space to fuel innovation and collaboration, and we come together to celebrate, connect, and succeed.

Paddle as One.

Learn more at appfolio.com/company/careers

Statement of Equal Opportunity

At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at AppFolio.

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