User Acquisition Manager Google Ads

Almus; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Almus ищет специалиста по привлечению пользователей для управлением кампаниями Google Ads по подписочным iOS продуктам. Задача — масштабировать приобретение, управлять крупными бюджетами и добиваться долговременного ROAS.

Кандидат будет анализировать показатели кампаний и когорт, искать точки роста, тестировать гипотезы и сотрудничать с командами Product, Analytics, BI, Monetization и ASO для повышения эффективности и роста продукта.

Qualifications

• Требуется опыт hands-on UA для подписочных B2C iOS приложений.

Responsibilities

• Владение и масштабирование Google Ads Acquisition через App Campaigns, Search и Display для подписочных iOS продуктов.

Skills

UA для подписок iOS

Google Ads (App Campaigns/UAC)

Бюджеты $200k+/мес

US и Tier 1 рынки

ROAS и экономика подписок

Атрибуция/BI

Аналитика/гипотезы

Tools

Adjust

AppsFlyer

BI-инструменты

Job description

Описание

Almus develops subscription-based iOS apps, including flagship Utilities apps that have ranked among the top 1–2 in their category for the past two years.

Задачи

• Own and scale Google Ads acquisition across App Campaigns, Search, and Display for subscription-based iOS products
• Develop and execute user acquisition strategies, manage large-scale budgets, and drive long-term ROAS and profitability
• Analyze campaign and cohort performance, identify growth opportunities, and test hypotheses to improve results
• Research competitors, explore new GEOs and acquisition channels, and contribute to creative strategy
• Collaborate with Product, Analytics, BI, Monetization, and ASO teams to improve acquisition performance and product growth

Требования

• Hands‑on user acquisition experience with subscription‑based B2C iOS apps
• Strong expertise in Google Ads, including App Campaigns/UAC and Search
• Experience managing large‑scale budgets, ideally $200–300K+ per month
• Experience acquiring users in the US and other Tier 1 markets
• A track record of profitable scaling, improving ROAS, and managing subscription unit economics, including LTV, payback, retention, and cohort analysis
• Experience with Adjust or AppsFlyer and BI tools, with a solid understanding of attribution and data discrepancies
• Strong analytical thinking, proactive problem‑solving, and the ability to independently develop hypotheses, make decisions, and take ownership of results

Будет плюсом

• Experience with Apple Ads (ASA) or additional acquisition channels, success scaling Google Ads spend by 2–5x, turning around underperforming campaigns, or launching iOS apps from scratch
• Experience with Google Ads Editor, Scripts/API, automation, and AI‑powered workflows, experience exploring new GEOs, building account structures, and troubleshooting attribution issues

Условия

• Flexible hours and a results‑driven culture
• Company‑sponsored courses, training, and conferences
• Salary, performance bonuses, paid vacation and sick leave, wellness days, family‑inclusive medical insurance, and Apple equipment
• Relocation support is available
• Free office lunches and snacks, paid coworking in Warsaw, business trips, team events, and company gifts