(USA) Senior Manager, Product Marketing

Walmart Connect; San Bruno (CA); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Health benefits including medical, vision, and dental coverage

401(k) and stock purchase plans

Company-paid life insurance

PTO and other leave benefits

Job summary

Walmart Connect is seeking a Senior Manager, Product Marketing to lead the Emerging customer product marketing efforts. You will leverage insights from customer feedback and market intelligence to drive product strategy, ensuring alignment with business goals.

This role involves close collaboration with various teams to customize marketing strategies for Emerging customers while also measuring and analyzing product adoption trends for continuous improvement.

We offer competitive pay, bonuses, and health benefits, alongside valuable leave policies.

Qualifications

• Proven ability to translate product capabilities into local value propositions.
• Strong analytical skills to synthesize complex data into actionable strategies.
• Experience in building customer persona-specific go-to-market plans.

Responsibilities

• Serve as the voice of the Emerging customer in roadmap planning.
• Partner with Product Marketing and Engineering leaders.
• Build understanding of Walmart Connect's Performance, Brand, and Measurement solutions.

Skills

Product marketing

Analytical thinking

Cross-functional partnership

Customer persona development

Communication skills

Education

7+ years of experience in product marketing

Job description

Overview

Senior Manager, Product Marketing — Emerging to lead our Emerging customer product marketing for Walmart Connect's Performance, Brand, and Measurement solutions. This role serves as the strategic owner of customer insights for the Emerging segment, leveraging adoption data, UX research, learning agendas, customer feedback, and market intelligence to validate personas, optimize omni-channel solution-selling narratives, inform product strategy, and scale best practices through AI-powered and self-service customer experiences.

This role partners closely with Solutions Product Marketing teams and cross-functional stakeholders across Product, Engineering, Sales, and Marketing to ensure the Emerging customer priorities are reflected in roadmap planning, launch execution, and ongoing adoption management. The pioneer in this role will help craft, scale and execute proven product marketing best practices to drive efficiency, clarity and scalability.

Responsibilities

• Serve as the voice of the Emerging customer in roadmap planning and prioritization, translating their needs, market signals, and business impact into recommendations that support Walmart Connect growth.
• Partner with Product Marketing, Product and Engineering leaders to ensure Emerging-specific opportunities are understood, sequenced, and incorporated into roadmap decisions in a way that is actionable for Emerging stakeholders and aligned to broader business goals.
• Build a deep understanding of Walmart Connect’s Performance, Brand, and Measurement solutions and educate local teams on product capabilities, use cases, and market-relevant applications.
• Customize go-to-market strategy, launch assets, messaging, and enablement to fit Emerging customer needs and objectives.
• Partner with Emerging sales and cross-functional teams to define adoption strategies, targets, milestones, and activation approaches for priority products and features.
• Establish a clear operating cadence to track adoption, triage blockers, and accelerate product usage in market.
• Synthesize market intelligence, competitive insights, customer research, adoption analytics, and business performance data into actionable recommendations that influence product strategy, customer experience design, commercialization priorities, and go-to-market execution.
• Leverage quantitative and qualitative data—including adoption metrics, customer feedback, behavioral signals, UX journeys, campaign performance, and voice-of-customer insights—to identify growth opportunities, validate customer needs, and develop evidence-based recommendations.
• Develop and refine customer personas, buying journeys, and solution adoption frameworks using market research, customer interviews, behavioral analytics, and performance data to ensure messaging and commercialization strategies reflect evolving customer needs.
• Support launches and ongoing feature adoption by ensuring local teams have the right narrative, tools, and readiness materials.
• Create and maintain insight-driven customer playbooks, solution-selling frameworks, and adoption best practices informed by data to embed into self-service workflows, AI-powered recommendations, and platform experiences that scale customer success.
• Collaborate with regional and global partners to ensure local execution aligns with broader product marketing strategy while reflecting Emerging-specific needs.
• Elevate product marketing capability by coaching and uplifting the team’s understanding of product capabilities, market translation, go-to-market execution, and adoption strategy, while scaling proven best practices for greater impact.
• Develop measurement frameworks and regularly evaluate adoption trends, customer engagement, solution utilization, and business outcomes, translating findings into strategic recommendations for product, sales, marketing, and executive stakeholders.

Qualifications

• 7+ years of experience in product marketing, self-serve and SMB product marketing, go-to-market, or closely related roles.
• Strong ability to translate product capabilities into clear local value propositions, messaging, and enablement.
• Experience building customer persona-specific go-to-market plans, launch support, and adoption programs.
• Strong cross-functional partnership skills with the ability to influence without authority.
• Strong analytical and strategic thinking skills with the ability to synthesize complex quantitative and qualitative data into actionable insights and strategies.
• Experience leveraging customer research, adoption analytics, journey mapping, experimentation, and voice-of-customer programs to inform persona development, messaging, and commercialization strategies.
• Demonstrated ability to develop insight-driven best practices, playbooks, and enablement frameworks that improve customer adoption and performance.
• Strong analytical ability to assess adoption performance, identify blockers, and recommend actions.
• Excellent written and verbal communication skills.
• Experience coaching and developing local product marketing or marketing partners.
• Experience partnering with Product Marketing, Product and Engineering to influence roadmap decisions based on market needs.
• Preferred Qualifications
• Experience across full-funnel advertising solutions.
• Experience partnering with sales teams on adoption and enablement.
• Experience scaling product marketing best practices across markets.
• Experience in commerce media, advertising technology, platform marketing, or a multi-product ecosystem.

Why this role matters

Emerging brand advertisers are a rapidly scaling customer base that needs specialized product marketing leadership to translate persona-specific needs into roadmap influence, launch execution, adoption strategy, and business impact. This role ensures Emerging customer needs are prioritized and embedded into Walmart Connect’s growth strategy.

At Walmart, we offer competitive pay as well as performance-based bonuses and other benefits. Health benefits include medical, vision, and dental coverage. Financial benefits include 401(k), stock purchase, and company-paid life insurance. PTO and other leave benefits are provided and vary by job classification. Eligibility and terms apply. See One.Walmart for information about benefits and eligibility.

Location notes: San Bruno, CA and Hoboken, NJ with salary ranges as listed in the posting. This posting may include additional compensation details.