(USA) Senior Manager, Creative- Senior Copy Lead, Seasonal Brand Campaigns

Walmart; Los Angeles (CA); On-site; USD 108,000 - 216,000; Full time

Job summary

Walmart is seeking a Senior Copy Lead to drive creative storytelling for major campaigns. This role involves concepting and executing comprehensive campaigns across various media channels, collaborating with teams to ensure brand consistency and high-quality output. The ideal candidate has extensive experience in creative writing and advertising, a passion for storytelling, and strong leadership abilities. This opportunity offers competitive compensation and benefits in a dynamic and innovative work environment.

Benefits

Competitive compensation and comprehensive benefits package

Opportunities for professional growth and development

Dynamic and collaborative work environment

Paid time off benefits including sick leave

Walmart-paid education benefit program

Qualifications

• 5+ years copywriting experience in professional advertising agency in a senior role.
• Proven track record of creating successful 360 campaigns.
• Exceptional portfolio showcasing creative writing and conceptual thinking.

Responsibilities

• Lead projects from ideation to execution, ensuring brand voice consistency and timely delivery.
• Manage lifestage and seasonal projects from conception to completion.
• Maintain high standards of quality and craft throughout the design process.

Skills

Creative storytelling

Strategic problem-solving

Trend analysis

Communication

Education

Bachelor’s degree in creative writing, advertising, or related field

Tools

Adobe Creative Suite

Microsoft Office

Google Slides

Figma

Job description

Position Summary...

As a Senior Copy Lead, you’ll drive the creative storytelling behind major Walmart campaigns, including Back to College and Holiday initiatives. You’ll concept and execute compelling 360 campaigns across paid media, social, digital, email, site, print, and in-store channels—bringing big ideas to life with strategic insight and creative flair. Collaborating with cross-functional teams, you’ll lead projects from ideation to execution, ensuring brand voice consistency, high-quality output, and timely delivery. If you’re a seasoned copywriter with a passion for storytelling, trend awareness, and creative leadership, this is your opportunity to make a bold impact at scale.

About Walmart Creative

Walmart Creative Studio (WCS) is the in-house creative agency for Walmart. Our team develops breakthrough and distinctive omnichannel creative ideas and brand design systems that meet customer needs and drive business objectives while keeping our Fortune #1 brand relevant in culture. We use creativity and design to make Walmart an obvious choice for all.

We are positioned as an internal creative agency hyper-focused on the customer experience across all channels, categories, campaigns, and touchpoints. We are ruthlessly focused on our customers, insight-driven creative strategies, and integrated solutions that build the brand and grow the business.

We value talent, innovation, curiosity, collaboration, culture, insights, and results, and we are committed to helping all people save money and live better.

What you'll do...

• Collaboration: Ideate, create, and execute 360 campaign creative across all channels (owned & paid) inspired by creative and business briefs.

  • Pursue ways that we can work better, faster.

  • Manage projects that are on-brief and polished, mitigating feedback, ultimately keeping workstreams on track from inception to completion, ensuring timely delivery and alignment with strategic objectives.

  • Contribute to strategic problem-solving.

  • Exhibit outstanding creative judgement while dreaming big and pushing boundaries and relentlessly seek to raise the creative bar.

  • Possess an unwavering attention to detail and a strong sense of ownership.

• Trend Analysis:Stay informed about industry trends, emerging technologies, culture and consumer behaviors to inform creative decisions and maintain our brand’s competitive edge.

• Quality Assurance:Maintain high standards of quality and craft throughout the design and implementation process, ensuring that the final output meets or exceeds expectations.

• Consistently applies our brand voice and visual ID guide best practices and standards for brand and seasonal connectivity, attribution and impact. Maintain a deep dedication to craft, from concept ideation to execution.

• Project Oversight:Manage lifestage and seasonal projects from conception to completion, ensuring timely delivery and alignment with strategic objectives.Ability to prioritize projects and proactively manage your own time and deadlines. Effectively adapt creative based on seasonal shifts.

Qualifications

• Bachelor’s degree in creative writing, advertising, or related field

• 5+ years copywriting experience in professional advertising agency in a senior role.

• Proven track record of creating successful 360 campaigns.

• Exceptional portfolio showcasing creative writing and conceptual thinking.

• Proficiency in industry-standard creative tools and software including the Adobe Creative Suite, Microsoft Office, Google Slides, and Figma.

• Strong leadership, communication, and interpersonal skills, with the ability to inspire and motivate partners and connect across Walmart Creative Studio. Maintain composure in critical situations

• Experience working in a fast-paced, high-stakes environment leading campaigns.

  Reporting:

  ·Reports to Associate Creative Director, Seasonal & Lifestage, Brand Campaigns

  ·Individual Contributor
  
  

  Why Join Us:

  ·Competitive compensation and comprehensive benefits package.

  ·Opportunities for professional growth and development within a global industry leader.

  ·A dynamic and collaborative work environment with a thrilling job to be done: make Walmart relevant to every American via world-class creativity and execution.

  ·If you are adreamer of big ideas, compelling stories and strategically sound craft, witha track record of delivering exceptional results,and are ready to help build the best in-house creative agency for the biggest name in retail– we want to hear from you.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https://one.walmart.com/notices.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

The annual salary range for this position is $108,000.00-$216,000.00

Additional compensation includes annual or quarterly performance bonuses.

Additional compensation for certain positions may also include:

- Stock

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Minimum Qualifications: Bachelor’s degree in Design, Marketing, Creative Writing, Advertising, Fine Arts, or related field and 3 years' experience in editorial content management or related field OR 5 years' experience in editorial content management or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Digital Content Management, Editorial, Retail Management, Supervising Associates, WE-Working for or withCreative Agencies

Primary Location...

5404 Jandy Plc, Los Angeles, CA 90066-7006, United States of America