Manager, Creative (Concept & Copy) - Sr. Copywriter, Services Brand Campaigns

Walmart; Los Angeles (CA); On-site; USD 96,000 - 186,000; Full time

Job summary

Walmart is seeking a Senior Copywriter to join their Creative Studio. The role involves crafting innovative campaign strategies across multiple channels to enhance brand visibility while collaborating cross-functionally. Ideal candidates will possess a strong background in advertising, creative storytelling, and leadership skills.

Benefits

Competitive compensation and comprehensive benefits package

Opportunities for professional growth

Dynamic and collaborative work environment

Qualifications

• 5+ years copywriting experience in professional advertising agency in a senior role.
• Exceptional portfolio showcasing creative writing and conceptual thinking.
• Experience working in a fast-paced, high-stakes environment leading campaigns.

Responsibilities

• Create and execute 360 campaign creative across all channels inspired by briefs.
• Analyze trends to maintain competitive edge in the market.
• Manage services projects from conception to completion, ensuring timely delivery.

Skills

Creative writing

Collaboration

Trend analysis

Quality assurance

Leadership

Education

Bachelor’s degree in creative writing, advertising, or related field

Tools

Adobe Creative Suite

Microsoft Office

Figma

Job description

Manager, Creative (Concept & Copy) - Sr. Copywriter, Services Brand Campaigns

Join to apply for the Manager, Creative (Concept & Copy) - Sr. Copywriter, Services Brand Campaigns role at Walmart

Manager, Creative (Concept & Copy) - Sr. Copywriter, Services Brand Campaigns

Join to apply for the Manager, Creative (Concept & Copy) - Sr. Copywriter, Services Brand Campaigns role at Walmart

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This range is provided by Walmart. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$96,000.00/yr - $186,000.00/yr

Position Summary...Walmart Creative Studio (WCS) is the in-house creative agency for Walmart. Our team develops breakthrough and distinctive omnichannel brand design systems that meet customer needs and drive business objectives while keeping our Fortune #1 brand relevant in culture. We use creativity and design to make Walmart an obvious choice for all.

We are positioned as an internal creative agency hyper-focused on the customer experience across all channels, categories, campaigns, and touchpoints. We are ruthlessly focused on our customers, insight-driven creative strategies, and integrated solutions that build the brand and grow the business.

We value talent, belonging, innovation, curiosity, collaboration, culture, insights, and results, and we are committed to helping all people save money and live better.

We are seeking a self-starting and experienced Senior Copywriter to concept and execute stories that translate across multiple channels including 360 full-funnel paid, social, digital, email, site, print and in-store. The ideal candidate will have a strong background in advertising, copy writing and creative storytelling. This role requires experience crafting big ideas rooted in human truths and collaborating with partners using a blend of strong leadership and hands-on creative expertise. This role works collaboratively with other team leads (within creative & cross-functionally), focuses on primarily Express & Subscriptions service-led campaigns and may flex onto other work as needed.

What you'll do...

• Collaboration: Ideate, create, and execute 360 campaign creative across all channels (owned & paid) inspired by creative and business briefs.
• Pursue ways that we can work better, faster.
• Manage projects that are on-brief and polished, mitigating feedback, ultimately keeping workstreams on track.
• Trend Analysis: Stay informed about industry trends, emerging technologies, culture and consumer behaviors to inform creative decisions and maintain our brand’s competitive edge.
• Quality Assurance: Maintain high standards of quality and craft throughout the design and implementation process, ensuring that the final output meets or exceeds expectations.
• Consistently applies our brand voice and visual ID guide best practices and standards for brand and seasonal connectivity, attribution and impact.
• Project Oversight: Manage services projects from conception to completion, ensuring timely delivery and alignment with strategic objectives.
  
  

What You'll Bring...

• Bachelor’s degree in creative writing, advertising, or related field
• 5+ years copywriting experience in professional advertising agency in a senior role.
• Proven track record of creating successful 360 campaigns.
• Exceptional portfolio showcasing creative writing and conceptual thinking.
• Proficiency in industry-standard creative tools and software including the Adobe Creative Suite, Microsoft Office, Google Slides, and Figma.
• Strong leadership, communication, and interpersonal skills, with the ability to inspire and motivate partners and connect across Walmart Creative Studio.
• Experience working in a fast-paced, high-stakes environment leading campaigns.
  
  

Reporting:

• Reports to Associate Creative Director, Services Brand Campaigns
• Individual Contributor
  
  

Why Join Us:

• Competitive compensation and comprehensive benefits package.
• Opportunities for professional growth and development within a global industry leader.
• A dynamic and collaborative work environment with a thrilling job to be done: make Walmart relevant to every American via world-class creativity and execution.
• If you are a dreamer of big ideas, compelling stories and strategically sound craft, with a track record of delivering exceptional results, and are ready to help build the best in-house creative agency for the biggest name in retail – we want to hear from you.
  
  

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.







You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.



For information about PTO, see https://one.walmart.com/notices.





Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.



Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.



For Information About Benefits And Eligibility, See One.Walmart.



The annual salary range for this position is $96,000.00-$186,000.00



Additional Compensation Includes Annual Or Quarterly Performance Bonuses.



Additional compensation for certain positions may also include:

• Stock
  
  

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor’s degree in Design, Marketing, Creative Writing, Advertising, Fine Arts, or related field and 1 year's experience in interactive design, editorial content management, or related field OR 3 years' experience in interactive design, editorial content management, or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Content Management Systems, Managing interactive projects in an online creative or related digital field, Working for or with creative agencies, Working with Design Software (For example, Adobe Creative Suite), including proficiency in advanced functions (For example, multi-layer masking and compositing)

Primary Location...

5404 Jandy Plc, Los Angeles, CA 90066-7006, United States of America

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Design, Art/Creative, and Information Technology

• Industries

  Retail

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