(USA) Manager, Marketing Planning And Strategy

Walmart Inc.; Hoboken (NJ); On-site; USD 96,000 - 186,000; Full time

Benefits offered by this job

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Job summary

Walmart is seeking a Manager, Content Strategy in Hoboken to lead Walmart Connect’s content strategy across blogs, websites, events, and programs. You will translate business priorities into compelling narratives and brief creative partners to deliver high-impact content.

You will shape enterprise storytelling, partner with executives and cross-functional teams, and use audience insights to continuously strengthen content performance in a fast-paced environment.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field, or 5 years' experience in marketing.
• Experience developing content and programming for high-visibility events.
• Experience managing multi-layered workflows through cross-functional review and approval processes

Responsibilities

• Support Walmart Connect’s blog strategy and develop and manage content aligned to business priorities, industry conversations and key moments.
• Support programming and content strategy for Walmart Connect owned and operated events, developing narratives, agendas, session concepts, speaker briefs and scripts.
• Develop and manage Enterprise page content, strengthening storytelling and evolving the content experience.
• Develop and amplify Walmart Connect thought leadership in partnership with Vertical Marketing and cross-functional teams.
• Partner with executives, subject matter experts, creative teams and agencies to manage content through development, review and final delivery.
• Use content performance and audience insights to strengthen and optimize content strategy.

Skills

Writing

Editing

Storytelling

Marketing instincts

Project management

Communication skills

Presentation skills

Education

Bachelor's degree in Business/Marketing/Communications

5+ years marketing experience

Job description

(USA) Manager, Marketing Planning And Strategy

$96,000 - $186,000/yr

Regular/ Permanent

Position Summary

The Manager, Content Strategy, Marketing Planning and Strategysitsattheintersectionofmarketing,contentandstorytelling,helpingbringWalmartConnect’sstorytolife.TheManager, Content Strategywillsupportblogstrategy,websitecontent,eventcontent,andprogrammingandmore.

We’relookingforsomeonewhocombinesmarketinginstinctsandeditorialjudgmentwithoperationaldiscipline.Thispersonshouldbeequallycomfortableshapingastoryandwritingcompellingcopyastheyarebriefingcreativepartnersandmanaginghighlymatrixedworkflows.Theyshouldbeabletotranslatecomplexbusinessandindustrytopicsintoclear,audience-relevantcontent,confidentlypresentrecommendationstoseniorstakeholdersandindependentlydrivemultipleworkstreamsinafast-pacedorganization.

About the team: The Walmart Connect marketing team defines and evolves a unified brand narrative that shapes industry perception through consistent messaging and compelling storytelling. This team ensures every content asset and campaign reflects a cohesive enterprise story, anchoring brand presence with differentiated thought leadership. Collaborating across functions, the team leverages data-driven insights to support strategic marketing planning and execution. Members contribute to brand strategy, content development, and project management, driving impactful marketing initiatives that align with Walmart’s objectives and enhance customer engagement across multiple channels.

What you’ll do:

• SupportWalmartConnect’sblogstrategyanddevelopandmanagecontentalignedtobusinesspriorities,industryconversationsandkeymoments.
• SupportprogrammingandcontentstrategyforWalmartConnectownedandoperatedevents,developingnarratives,agendas,sessionconcepts,speakerbriefsandscripts.
• DevelopandmanageEnterprisepagecontent,strengtheningstorytellingandevolvingthecontentexperience.
• DevelopandamplifyWalmartConnectthoughtleadershipinpartnershipwithVerticalMarketingandcross-functionalteams.
• Partnerwithexecutives,subjectmatterexperts,creativeteamsandagenciestomanagecontentthroughdevelopment,reviewandfinaldelivery.
• Usecontentperformanceandaudienceinsightstostrengthenandoptimizecontentstrategy.

What you’ll bring:

• Exceptionalwriting,editingandstorytellingskillswithstrongeditorialjudgment
• Marketinginstinctsandunderstandingofhowcontentsupportsbroaderbrandandbusinessobjectives
• Organizationalandprojectmanagementskills
• Strongownership,resourcefulnessandabilitytoindependentlymoveworkstreamsforward
• Abilitytotranslatecomplexbusinessandindustrytopicsintoclear,compellingcontent
• Communicationandpresentationskillsandconfidenceworkingwithleadership

Minimum qualifications

• 6+yearsofexperienceinmarketing,contentstrategy,communicationsorarelatedfield
• Advertising,adtech,commercemediaorrelatedindustryexperiencestronglypreferred
• Experiencedevelopingandmanagingcontentandprogrammingforhigh-visibilityevents
• Experiencemanagingmulti-layeredworkflowsthroughcross-functionalreviewandapprovalprocesses

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.For information about PTO, see https://one.walmart.com/notices .Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam’s Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart .

The annual salary range for this position is $96,000.00 - $186,000.00Additional compensation includes annual or quarterly performance bonuses.Additional compensation for certain positions may also include :

• Stock

Minimum Qualifications

Outlined below is the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years' experience in marketing or related field.

Preferred Qualifications

Marketing or related field Masters: Business Administration

Primary Location

221 River St, Hoboken, NJ 07030, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

Benefits you’ll enjoy

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Get 10% off

Walmart associates are eligible for a 10% discount card on most regular-priced items and fresh produce in-store and on select items at Walmart.com. Eligible after 90 days of employment.

Live Better U

100% covered

Earn a degree or in-demand skills certificates with no debt- Walmart covers 100% of tuition and books. Live Better U offers 60+ programs for Associates to pursue their dreams.

Ready to grow your career? Walmart Academy offers job-specific retail training and leadership courses to help Associates reach their career goals.

Medical, dental, vision, and wellness programs for you and your family

Access mental health resources and assistance programs for life’s challenges

Training, leadership programs, and clear paths to advance.

Imagine a workplace surrounded by innovation.At Walmart’s new Home Office in Bentonville, Arkansas, we’re redefining what it means to work at a global leader.

Set on 350 acres of thoughtfully revitalized land, our new campus seamlessly integrates the charm of Northwest Arkansas with cutting edge design and technology. From biking trails and outdoor courtyards to flexible, tech-enabled workspaces, every detail reflects our commitment to sustainability, connection, and culture.

With amenities like on-site childcare at our Little Squiggles Children’s Enrichment Center, the Walton Family Whole Health & Fitness Center, and a vibrant food hall featuring local and international favorites, we’re creating a space where work-life balance isn’t just a goal—it’s a reality.

Beyond the campus, Bentonville offers a dynamic lifestyle with world-class dining, art at the Crystal Bridges Museum, and countless outdoor activities.

Whether you’re exploring High South cuisine, enjoying live performances at our new amphitheater, or cycling the Razorback Greenway, you’ll experience the perfect blend of small-town charm and big-city amenities.

Join us at Walmart and grow your career alongside a community that feels like home.

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