(USA) Manager, Creative Sr. Copywriter, Brand Campaigns (Concept & Copy)

Lensa; Los Angeles (CA); On-site; USD 96,000 - 186,000; Full time

Job summary

A leading creative agency seeks a Senior Copywriter in Los Angeles to develop engaging stories and campaign assets across multiple channels. The ideal candidate will possess a strong background in brand storytelling and creative writing, capable of crafting emotional and compelling copy. This role offers a competitive salary and a collaborative environment focused on creativity and innovation.

Benefits

Competitive salary and benefits.

Opportunities for growth.

Collaborative environment.

Performance bonuses.

Stock options.

Comprehensive health coverage.

401(k) plan.

Paid time off.

Qualifications

• 5+ years of copywriting experience in an agency or in-house team, ideally in a senior role.
• Strong portfolio demonstrating conceptual thinking and multi-format execution.
• Ability to work in a fast-paced environment.

Responsibilities

• Create thumb-stopping copy rooted in emotional truth across all channels.
• Collaborate with designers and strategists to evolve ideas across platforms.
• Manage creative projects from kickoff to launch.

Skills

Conceptual Thinking

Strategic Storytelling

Collaboration

Writing for Different Formats

Leadership

Education

Bachelor’s degree in creative writing, advertising, or related field

Tools

Adobe Creative Suite

Microsoft Office

Google Slides

Figma

Job description

(USA) Manager, Creative Sr. Copywriter, Brand Campaigns (Concept & Copy)

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Position Summary

What you'll do

Sr. Copywriter, (Concept & Copy) Brand Campaigns

Location: Los Angeles, CA

About Us

Walmart Creative Studio (WCS) is the in-house creative agency for Walmart. Our team develops innovative omnichannel brand design systems that meet customer needs and drive business objectives while keeping Walmart relevant in culture. We focus on creativity and design to make Walmart the obvious choice for all.

We are positioned as an internal creative agency focused on the customer experience across all channels, categories, campaigns, and touchpoints. We value talent, belonging, innovation, curiosity, collaboration, culture, insights, and results, and are committed to helping all people save money and live better.

Overview

We’re seeking a self-starting, experienced Senior Copywriter to conceptualize and craft stories that connect across every channel and stage of the funnel. From paid media and broadcast to digital, social, email, site, print, and in-store, you’ll bring a compelling voice to everything you touch.

The ideal candidate has a strong background in advertising, brand storytelling, and creative writing, with a keen eye for detail and a deep understanding of writing for different formats and audiences. You know how to turn insights into big ideas and bring them to life with language that’s emotional, effective, and on-brand.

This role collaborates closely with creative leads and cross-functional teams, focusing on full-funnel campaigns but flexible to tell a cohesive, human story across the customer journey.

Key Responsibilities

• Creative Development: Create thumb-stopping copy rooted in emotional truth—sharp, colorful, and unmistakably Walmart.
• Concept, write, and refine 360 campaign assets across all touchpoints—from high-level brand messaging to performance creative.
• Think big while maintaining attention to detail—whether writing headlines, social posts, or audio spots.
• Collaborate with designers, editors, and strategists to bring ideas to life and evolve them across platforms and formats.
• Execution & Iteration: Lead copy from draft to final, understanding platform nuances, respecting character limits, and knowing when to break rules.
• Respond to video and audio edits with thoughtful feedback.
• Brand & Voice Stewardship: Bring out the brand’s personality appropriately for each format, deepening customer connections.
• Project Ownership: Manage creative projects from kickoff to launch, ensuring ideas stay strong and timelines are met. Provide steady guidance to cross-functional teams.

Qualifications

• Bachelor’s degree in creative writing, advertising, or related field.
• 5+ years of copywriting experience in an agency or in-house team, ideally in a senior role.
• Proven success in developing and executing 360 campaigns.
• Experience writing across the funnel—from brand storytelling to performance copy.
• Strong portfolio demonstrating conceptual thinking, strategic storytelling, and multi-format execution.
• Excellent grasp of voice, tone, and brand messaging, adaptable across channels.
• Collaborative mindset with experience working with design, strategy, and marketing teams.
• Proficiency in Adobe Creative Suite, Microsoft Office, Google Slides, and Figma.
• Strong leadership, communication, and interpersonal skills.
• Ability to work in a fast-paced environment, refine work based on feedback and insights.

Reporting

• Reports to: Associate Creative Director, Brand Campaigns
• Individual Contributor

Why Join Us

• Competitive salary and benefits.
• Opportunities for growth within a global leader.
• Collaborative environment dedicated to making Walmart relevant through creativity.
• If you are a big ideas person with a proven track record, we want to hear from you.

Walmart offers competitive pay, performance bonuses, and comprehensive benefits including health coverage, 401(k), stock purchase, and paid time off. Additional benefits include education programs, disability coverage, and company discounts.

The annual salary range is $96,000 - $186,000, with potential bonuses and stock options.

**Minimum Qualifications:** Bachelor’s degree in related field + 1 year of relevant experience or 3 years of relevant experience.

**Preferred Qualifications:** Experience with Content Management Systems, managing digital projects, working with creative agencies, and proficiency in design software.

**Location:** 5404 Jandy Plc, Los Angeles, CA 90066-7006, USA

Walmart is an Equal Opportunity Employer. For questions, contact [e-mail].